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Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]

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Jeffrey Stevens
Jeffrey Stevens

Whether we are telling a story, selling a good, or championing a cause, the way we frame our narrative is key to success. The web gives us enormous flexible in modifying our narrative through iterative change, furthering conversions and success of our campaigns. We'll look at 20 tips for creating compelling web content that produces results.

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Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]

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Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]

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Editor's Notes

  1. [twitter]Web readers use a well-established F pattern for skimming content: http://bit.ly/19XbzjS[/twitter] http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/