Let Me Help: The Prime Directive of Web Content

Jeffrey Stevens
Jeffrey StevensAssistant Web Manager at UF Health
••
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
1 of 58

Let Me Help: The Prime Directive of Web Content

••
Download to read offline
MarketingDesignBusiness

Academic websites are meant to help people - students, parents, researchers, and the wider community. How does one go about building content to meet these goals? How do we create sustainable web presences? This presentation boldly goes into designing a content strategy, building attractive headlines to draw traffic, and developing a web governance plan.

Jeffrey Stevens
Jeffrey StevensAssistant Web Manager at UF Health

Recommended

Abandoning Your Maginot Line: Or, Why your Homepage is a TrapAbandoning Your Maginot Line: Or, Why your Homepage is a Trap
Abandoning Your Maginot Line: Or, Why your Homepage is a TrapJeffrey Stevens
1.7K views•38 slides
Student, patient, farmer, fan: Managing facets of a large social media ecosystemStudent, patient, farmer, fan: Managing facets of a large social media ecosystem
Student, patient, farmer, fan: Managing facets of a large social media ecosystemJeffrey Stevens
4K views•102 slides
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]
Bearing Down: 20 tips for Creating Persuasive Web Content [NOW with MORE Bears]Jeffrey Stevens
23.7K views•111 slides
Nobody's Got Time for That: The Case for Making Time for Creative CultureNobody's Got Time for That: The Case for Making Time for Creative Culture
Nobody's Got Time for That: The Case for Making Time for Creative CultureJeffrey Stevens
27.2K views•57 slides
Website Heal Thyself: Creating a Patient-Friendly Web ExperienceWebsite Heal Thyself: Creating a Patient-Friendly Web Experience
Website Heal Thyself: Creating a Patient-Friendly Web ExperienceJeffrey Stevens
1.1K views•49 slides
Rising to the Top: SEO Tips and TricksRising to the Top: SEO Tips and Tricks
Rising to the Top: SEO Tips and TricksJeffrey Stevens
1.6K views•26 slides

More Related Content

Viewers also liked

Content Marketing for SalesContent Marketing for Sales
Content Marketing for SalesKapost
5.6K views•10 slides

Viewers also liked(16)

Social Media in the University of Florida WorkplaceSocial Media in the University of Florida Workplace
Social Media in the University of Florida Workplace
Jeffrey Stevens•748 views
Voyage of the Beagle: Biology, Evolution, and Content StrategyVoyage of the Beagle: Biology, Evolution, and Content Strategy
Voyage of the Beagle: Biology, Evolution, and Content Strategy
Jeffrey Stevens•3K views
Influencer Marketing Ideas from Influential MarketersInfluencer Marketing Ideas from Influential Marketers
Influencer Marketing Ideas from Influential Marketers
Barry Feldman•7.4K views
Go Home Marketing, You Are DrunkGo Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Kristina Halvorson•64.5K views
Content Marketing for SalesContent Marketing for Sales
Content Marketing for Sales
Kapost•5.6K views
The Great American Novel? TL;DR Writing for Web and Social in the Age of BrevityThe Great American Novel? TL;DR Writing for Web and Social in the Age of Brevity
The Great American Novel? TL;DR Writing for Web and Social in the Age of Brevity
Jeffrey Stevens•1.5K views
TNW LatAm Conference - Sao Paulo, 2013TNW LatAm Conference - Sao Paulo, 2013
TNW LatAm Conference - Sao Paulo, 2013
Craig Le Grice•3.4K views
The Next Webcare 2011The Next Webcare 2011
The Next Webcare 2011
tracebuzz•3.1K views
How to get into the pressHow to get into the press
How to get into the press
Let's Brain•3.2K views
Active Listening: Tips for Effective CommunicationActive Listening: Tips for Effective Communication
Active Listening: Tips for Effective Communication
Jeffrey Stevens•29.1K views
10 wisdom pills from The Next Web Conference10 wisdom pills from The Next Web Conference
10 wisdom pills from The Next Web Conference
simonvanoldenbeek•4.5K views
ArquiteturaSoftwareArquiteturaSoftware
ArquiteturaSoftware
Fábio Nogueira de Lucena•1.8K views
Uses of leatherUses of leather
Uses of leather
Md. Nurain Haider•142 views
Ppt2Ppt2
Ppt2
Deepa s•96 views
Male Animal infertilityMale Animal infertility
Male Animal infertility
Dr ARSHAQ ASFAR•5.3K views
聲寶冰箱型錄聲寶冰箱型錄
聲寶冰箱型錄
julia chuang•415 views

More from Jeffrey Stevens

More from Jeffrey Stevens(16)

Boon Companion: Content Strategist as Sidekick: Highedweb 2018Boon Companion: Content Strategist as Sidekick: Highedweb 2018
Boon Companion: Content Strategist as Sidekick: Highedweb 2018
Jeffrey Stevens•541 views
Boon Companion: Content Strategist as SidekickBoon Companion: Content Strategist as Sidekick
Boon Companion: Content Strategist as Sidekick
Jeffrey Stevens•361 views
Skywriting: Best Practices for a Cloud-Based WebSkywriting: Best Practices for a Cloud-Based Web
Skywriting: Best Practices for a Cloud-Based Web
Jeffrey Stevens•312 views
I Am The Law: Web Accessibility and Higher EducationI Am The Law: Web Accessibility and Higher Education
I Am The Law: Web Accessibility and Higher Education
Jeffrey Stevens•282 views
The Art of the PresentationThe Art of the Presentation
The Art of the Presentation
Jeffrey Stevens•239.7K views
Metropolis and Gotham: Two Approaches to Enterprise Site DevelopmentMetropolis and Gotham: Two Approaches to Enterprise Site Development
Metropolis and Gotham: Two Approaches to Enterprise Site Development
Jeffrey Stevens•4.6K views
Risk is Our Business: The Enterprise of Leading Social MediaRisk is Our Business: The Enterprise of Leading Social Media
Risk is Our Business: The Enterprise of Leading Social Media
Jeffrey Stevens•2.5K views
Persuasive contentPersuasive content
Persuasive content
Jeffrey Stevens•16K views
The Trouble With Tribbles: How LOLcats Ate Our EngagementThe Trouble With Tribbles: How LOLcats Ate Our Engagement
The Trouble With Tribbles: How LOLcats Ate Our Engagement
Jeffrey Stevens•2.6K views
Bear With Me: 20 Tips for Writing Effective Persuasive Web ContentBear With Me: 20 Tips for Writing Effective Persuasive Web Content
Bear With Me: 20 Tips for Writing Effective Persuasive Web Content
Jeffrey Stevens•2.4K views
From the World War to the World Wide HEWEBFrom the World War to the World Wide HEWEB
From the World War to the World Wide HEWEB
Jeffrey Stevens•1.7K views
Creating an Academic BlogCreating an Academic Blog
Creating an Academic Blog
Jeffrey Stevens•916 views
September 2012 Breakfast BuzzSeptember 2012 Breakfast Buzz
September 2012 Breakfast Buzz
Jeffrey Stevens•481 views
Managing Multitudes of YouManaging Multitudes of You
Managing Multitudes of You
Jeffrey Stevens•555 views
I'd Buy that for a Dollar: What Robocop can Teach us About Alumni EngagementI'd Buy that for a Dollar: What Robocop can Teach us About Alumni Engagement
I'd Buy that for a Dollar: What Robocop can Teach us About Alumni Engagement
Jeffrey Stevens•1.2K views
The 800 Pound Bluebird in Your Soul and Other Uncomfortable Truths about Jour...The 800 Pound Bluebird in Your Soul and Other Uncomfortable Truths about Jour...
The 800 Pound Bluebird in Your Soul and Other Uncomfortable Truths about Jour...
Jeffrey Stevens•789 views

Recently uploaded

Recently uploaded(20)

The Modern Content Challenge - Charlie Bell, ContentfulThe Modern Content Challenge - Charlie Bell, Contentful
The Modern Content Challenge - Charlie Bell, Contentful
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•49 views
Improve Your Digital Experience to Drive More Revenue - Alp Mimaroglu, SyscoImprove Your Digital Experience to Drive More Revenue - Alp Mimaroglu, Sysco
Improve Your Digital Experience to Drive More Revenue - Alp Mimaroglu, Sysco
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•17 views
Content – Then, Now & Tomorrow - Danish Pervez, BfoundContent – Then, Now & Tomorrow - Danish Pervez, Bfound
Content – Then, Now & Tomorrow - Danish Pervez, Bfound
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•47 views
DemandMore Example Monthly DeckDemandMore Example Monthly Deck
DemandMore Example Monthly Deck
WesleyParker10•19 views
Digital Marketing Trends - Kuralay Assainova, Liana TechnologiesDigital Marketing Trends - Kuralay Assainova, Liana Technologies
Digital Marketing Trends - Kuralay Assainova, Liana Technologies
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•48 views
Driving value from first-party data in a privacy-centric world - Vimal Badian...Driving value from first-party data in a privacy-centric world - Vimal Badian...
Driving value from first-party data in a privacy-centric world - Vimal Badian...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•47 views
Account Based Marketing - Amanda, Pragmattica Digital ConsultingAccount Based Marketing - Amanda, Pragmattica Digital Consulting
Account Based Marketing - Amanda, Pragmattica Digital Consulting
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•32 views
Growing The Small To Medium E-commerce Enterprise Market - Chanel Hardman, Us...Growing The Small To Medium E-commerce Enterprise Market - Chanel Hardman, Us...
Growing The Small To Medium E-commerce Enterprise Market - Chanel Hardman, Us...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•34 views
Revolutionizing Marketing - Harnessing the Power of AI - Michael Letschin, BrevoRevolutionizing Marketing - Harnessing the Power of AI - Michael Letschin, Brevo
Revolutionizing Marketing - Harnessing the Power of AI - Michael Letschin, Brevo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•31 views
Panel - Digital Marketing in the New Era of Privacy & Data Governance - Ashle...Panel - Digital Marketing in the New Era of Privacy & Data Governance - Ashle...
Panel - Digital Marketing in the New Era of Privacy & Data Governance - Ashle...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•32 views
What's new at Ahrefs [end of 2023]What's new at Ahrefs [end of 2023]
What's new at Ahrefs [end of 2023]
Ahrefs•38 views
How to Embed Emotions in Experimental DesignHow to Embed Emotions in Experimental Design
How to Embed Emotions in Experimental Design
VWO•115 views
Panel - Digital Marketing Trends - Michelle Geere, AdbotPanel - Digital Marketing Trends - Michelle Geere, Adbot
Panel - Digital Marketing Trends - Michelle Geere, Adbot
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•32 views
The Cost of Ignoring Enterprise User Experience - Kevin Richardson, INVIDI Te...The Cost of Ignoring Enterprise User Experience - Kevin Richardson, INVIDI Te...
The Cost of Ignoring Enterprise User Experience - Kevin Richardson, INVIDI Te...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•35 views
Document Processing Made Better - Hadi Harb, ApryseDocument Processing Made Better - Hadi Harb, Apryse
Document Processing Made Better - Hadi Harb, Apryse
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•48 views
SEO Migrations for International Web SetupsSEO Migrations for International Web Setups
SEO Migrations for International Web Setups
Nitin Manchanda•110 views
What I learned from Online advertising - Michelle Geere, AdbotWhat I learned from Online advertising - Michelle Geere, Adbot
What I learned from Online advertising - Michelle Geere, Adbot
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•31 views
The Relationship Between Strategy, Marketing and Technology - Nikki Cockcroft...The Relationship Between Strategy, Marketing and Technology - Nikki Cockcroft...
The Relationship Between Strategy, Marketing and Technology - Nikki Cockcroft...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•34 views
Executive Influence in the Digital Age - Zeev Wexler, Wexler Consulting GroupExecutive Influence in the Digital Age - Zeev Wexler, Wexler Consulting Group
Executive Influence in the Digital Age - Zeev Wexler, Wexler Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•42 views
The HUMAN Brand Building Lasting Customer Loyalty - Chris Malone, Fidelum HealthThe HUMAN Brand Building Lasting Customer Loyalty - Chris Malone, Fidelum Health
The HUMAN Brand Building Lasting Customer Loyalty - Chris Malone, Fidelum Health
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•34 views