On September, 16 2013 Google release the advanced search engine algorithm HUMMINGBIRD. This latest algorithm released to increase the search capability with fast method. This fast method includes the conversational search. Everyone nowadays wants to search with speaking not by typing keywords.
Does this means that all of your content is in jeopardy. There is nothing like that. We just have to make our page with excellent content based on queries not just by concentrating on keywords. There is no question that hummingbird algorithm give a vast change in search engine optimization. Google release this article to make his content based on conversational queries. Google wants to deliver content with real speech pattern. E.g. What is the height of burj khalifa.
Google want to answer to the user question by giving website to the user, this thing creates a problem for the Google also how to rank the websites according to the content. Beside this, Google deliver the content to the user with information card with his new algorithm. Information card is that what we see on the right side and top of the Google first page. Through this Google give us the information in a fast method.
Hummingbird algorithm focuses on the quality of the content not quantity. By creating the useful content your page ranking automatically increases. With this algorithm Google also focuses on the anchor text strategy. Use synonym also with your keywords. Check out the internal links for the revision of anchor text strategy. Depending upon the search content hummingbird algorithm divide the content basically into three categories –Informational, Transactional, Navigational. Navigational content relates to some specific site etc. Transactional content relates to some nearest center.
Some important tips and advices according to new Google search Engine algorithm
1. Make sure that your content is regularly updated
2. Implement some kind of Blogs or articles to your website to increase page rank.
3. Include conversational queries to your website content.
4. Increase the inbound links to your website through various sources.
5. Focus on the quality content, not on the quantity of the content.
6. The most important, make your website compatible to all mobile devices.
7. Focus on the whole query rather than single keywords.