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CAN YOU AUTOMATE
PRODUCT BACKLOG PRIORITISATION
_____________________________________________________
BARTEK GATZ
TECHNICAL 

PRODUCT MANAGER

DYNATRACE
ADAM GADOMSKI
TECHNICAL

PROJECT MANAGER

SCALAC
GAMES
PRODUCT BACKLOG
GAMES
“PRODUCT” BACKLOG
GAMES
“PRODUCT” “BACKLOG”
“PRODUCT” “BACKLOG”
GAMES
project types
introduction
exercise #1
exercise #2
break

some theory

exercise #3
exercise #4
break
some more theory
exercise #5
- 15 min
— 10 min
— 15 min
- 15 min
— 10 min
— 20 min
— 15 min
— 10 min
- 10 min
- 15 min
- 25 min
TYPES OF PROJECTS
TYPES OF PROJECTS
PoC - Proof of Concept
purpose: to verify some technical
assumptions, lowers risk of failure,
can we do it?
covers just a small part of system (not
the entire system)
model of a one product’s aspect, bugs
Prototype
purpose: to test product design &
usability & functionality. To reduce
number of mistakes by discovering
errors in system, how to do it?
working, but not perfect model of
several aspects of product, bugs
TYPES OF PROJECTS
MVP - Minimum Viable Product:
purpose: to get minimum
version of product to the
market
just core functionality,
no bugs
TYPES OF PROJECTS
MAP - Minimum Awesome
Product
purpose: to create more reliable
and more attractive product for
user and customer
best product experience possible
with the given resources
TYPES OF PROJECTS
TYPES OF PROJECTS

MVP vs MAP
TYPES OF PROJECTS

MVP vs MAP
TYPES OF PROJECTS

MVP vs MAP
Enterprise
purpose: to give big business
an ability to solve
enterprise problems
complex application or
environment of applications
TYPES OF PROJECTS
TYPES OF PROJECTS
Enterprise Systems examples
Payment Processing
CRM (Customer Relationship
Management)
ERP (Enterprise Resource Planning)
BI (Business Intelligence)
Data Engineering
Let’s play with some
Enterprise System backlog
project types
introduction
exercise #1
exercise #2
break

some theory

exercise #3
exercise #4
break
some more theory
exercise #5
- 15 min
— 10 min
— 15 min
- 15 min
— 10 min
— 20 min
— 15 min
— 10 min
- 10 min
- 15 min
- 25 min
SPLIT INTO TEAMS,
PLEASE
INTRODUCTION
BACKLOG CITY
CITY DESCRIPTION HANDOUT
_________________________________________
BACKLOG CITY
• existing city
• close to sea and a river
• 4 districts
• total of 2.1 million inhabitants
• uneven wealth spread
A
A
B
A
C
D
B
BACKLOG CITY
SUMMARY
PROBLEM SOLUTION
? ?
? ? ?
BACKLOG CITY
• existing “backlog”
• mix of new ideas and known problems
• continued work on earlier “version”
• but now it is your problem
BACKLOG CITY
project types
introduction
exercise #1
exercise #2
break

some theory

exercise #3
exercise #4
break
some more theory
exercise #5
- 15 min
— 10 min
— 15 min
- 15 min
— 10 min
— 20 min
— 15 min
— 10 min
- 10 min
- 15 min
- 25 min
EXERCISE #1
create your own new ideas for Backlog City
EXERCISE #1
TIME: 10 MINUTES
BACKLOG CITY
SUMMARY
PROBLEM SOLUTION
? ?
? ? ?
EXERCISE #1
BACKLOG CITY
LET’S HEAR ‘EM!
EXERCISE #1
BACKLOG CITY
project types
introduction
exercise #1
exercise #2
break

some theory

exercise #3
exercise #4
break
some more theory
exercise #5
- 15 min
— 10 min
— 15 min
- 15 min
— 10 min
— 20 min
— 15 min
— 10 min
- 10 min
- 15 min
- 25 min
EXERCISE #2
TIME: 10 MINUTES
prioritise your stream of work
EXERCISE #2
BACKLOG CITY
OBSERVATIONS
EXERCISE #2
BACKLOG CITY
project types
introduction
exercise #1
exercise #2
break

some theory

exercise #3
exercise #4
break
some more theory
exercise #5
- 15 min
— 10 min
— 15 min
- 15 min
— 10 min
— 20 min
— 15 min
— 10 min
- 10 min
- 15 min
- 25 min
BREAK
10 minutes
project types
introduction
exercise #1
exercise #2
break

some theory

exercise #3
exercise #4
break
some more theory
exercise #5
- 15 min
— 10 min
— 15 min
- 15 min
— 10 min
— 20 min
— 15 min
— 10 min
- 10 min
- 15 min
- 25 min
SOME THEORY
WHAT ARE THE
PROBLEMS?
#1
We have really long backlogs
#2
We do not say “NO” to bad ideas early enough
#3
We rediscover the same problems over again
#4
We jump from problems to solutions too fast
#5
We do not measure and validate
#6
We make simple prioritisation mistakes
#7
Open backlog invites scope and feature creep
It’s all true because I used memes
IDEA

INCUBATOR
sprint in progress
max two sprints of 

prioritised issues in the backlog
PRODUCT BACKLOG
Nothing gets to the backlog, unless:
this is a technical task
this is a bug
it hatched from Incubator
PRODUCT BACKLOG
separate project in JIRA
issue type = IDEA
workflow = INCUBATION
LAID
LAID
LAID
INSPECTED
INSPECTED
HEATED UP
PRIORITISED
PRIORITISED
PRIORITISED
PRIORITISED
INFERTILE
GONE BAD
GONE BAD
GONE BAD
GONE BAD
HATCHED
HATCHED
HATCHED
COMPLETED
only HATCHED ideas go to
backlog
PRODUCT BACKLOG
PROBLEM DESCRIPTION (TEXT)
KPI IMPACT HYPOTHESIS (TEXT)
SOLUTION HYPOTHESIS (TEXT)
SUCCESS CRITERIA (TEXT)
LAY TIME STAMP (DATE)
IDEA
PRIORITY (2x VALUE)
IMPACT COST
PROBLEM DESCRIPTION (TEXT)
what problem we are trying to solve:
in-product problem
user problem
IDEA
KPI IMPACT HYPOTHESIS (TEXT)
what primary metric we think 

this problem relates to:
KPIs only, so this must be focused
strategic alignment
IDEA
SOLUTION HYPOTHESIS (TEXT)
super short high level description 

of the potential solution
this is a large user story (epic)
no technical discussions allowed here
IDEA
SUCCESS CRITERIA (TEXT)
how are we going to measure 

whether the solution worked
measurement technique applied
description of experiments if required
quantifiable thresholds for selected metrics
IDEA
fields required for prioritisation exercise
IMPACT defines the strength 

of movement of KPI needle
COST of delivery is a guesstimation
PRIORITY (2x VALUE)
IMPACT COST
IDEA
IMPACT defines the strength of movement of KPI needle
URGENCY defines the consequences if not addressed soon
DIFFICULTY of delivery combines guesstimation of all costs:
development marketing support technology
RISK specifies the risk associated with a given hypothesis
PRIORITY (4x SINGLE SELECT)
IMPACT URGENCY RISK DIFFICULTY
fields required for prioritisation exercise
IDEA
LAY TIME STAMP (DATE)
age of hypothesis:
non-important ideas should be removed
method to keep the incubator clean
IDEA
PROBLEM DESCRIPTION (TEXT)
KPI IMPACT HYPOTHESIS (TEXT)
SOLUTION HYPOTHESIS (TEXT)
SUCCESS CRITERIA (TEXT)
LAY TIME STAMP (DATE)
PRIORITY (2x VALUE)
IMPACT COST
IDEA
PROBLEM DESCRIPTION (TEXT)
KPI IMPACT HYPOTHESIS (TEXT)
SOLUTION HYPOTHESIS (TEXT)
SUCCESS CRITERIA (TEXT)
LAY TIME STAMP (DATE)
PRIORITY (2x VALUE)
IMPACT COST
PRIORITY (4x SINGLE SELECT)
IMPACT URGENCY RISK DIFFICULTY
IDEA
LAID
HEATED UP PRIORITISED
GONE BAD
HATCHED
INFERTILE
INSPECTED
COMPLETED REJECTED
INCUBATION WORKFLOW
LAID new idea:
the only way to get into the workflow
INCUBATION WORKFLOW
LAID first idea check performed:
strategic alignment check
science fiction check
INSPECTED
INCUBATION WORKFLOW
LAID prioritisation complete:
ready for hatching
INSPECTEDPRIORITISED
INCUBATION WORKFLOW
LAID impossible to prioritise just yet:
more data required to validate
INSPECTEDPRIORITISEDHEATED UP
not right TTM
unclear impact on KPI
INCUBATION WORKFLOW
not worth the investment:
no strategic alignment
science fiction
INFERTILE
INCUBATION WORKFLOW
idea potentially worth it, but:
fell a victim of prioritisation for too long
most likely outdated
INFERTILEGONE BAD
INCUBATION WORKFLOW
idea of high overall priority:
at this stage it goes to product backlog
transforms into:
INFERTILEGONE BADHATCHED
user story
experiment
HATCHED
INCUBATION WORKFLOW
idea implementation completed:
developed and released
validated to have met success criteria
INFERTILEGONE BADHATCHEDCOMPLETED
source of truth for:
release notes
marketing materials
experiment validation
INCUBATION WORKFLOW
HEATED UPPRIORITISEDINSPECTEDLAIDINFERTILEGONE BADHATCHEDCOMPLETEDREJECTED idea rejected:
experiment failed
validated to have NOT met success criteria
rollback may be required
INCUBATION WORKFLOW
LAID
HEATED UP PRIORITISED
GONE BAD
HATCHED
INFERTILE
INSPECTED
COMPLETED REJECTED
INCUBATION WORKFLOW
PRIORITISATION
IMPACT 0 1 2 3 4 5
0 1 2 3 4 5COST
IMPACT
PRIORITY =
COST + 1
_______________________________
IMPACT 0 1 2 3 4 5
0 1 2 3 4 5
URGENCY
DIFFICULTY
0 1 2 3 4 5RISK
0 1 2 3 4 5
IMPACT x URGENCY
PRIORITY =
RISK + DIFFICULTY + 1
_______________________________
PRIORITISATION
IMPACT 0 1 2 3 4 5
0 1 2 3 4 5
URGENCY
DIFFICULTY
0 1 2 3 4 5RISK
0 1 2 3 4 5
PRIORITISATION
IMPACT x URGENCY
PRIORITY =
RISK + DIFFICULTY + 1
_______________________________ + VO
IMPACT 0 1 2 3 4 5
0 1 2 3 4 5COST
performed by PO + BO + DEV + ARCH + MKT on regular basis
using Eisenhower 2x1 matrix
PRIORITISATION
TO SUM UP…..
clean primary product backlog
controlled inflow of requirements
controlled rollout of ideas / improvements / simplifications
no changes without a good reason - working on things that matter
measurements for validation
deprecation of bad ideas before they hurt us
TO SUM UP…..
project types
introduction
exercise #1
exercise #2
break

some theory

exercise #3
exercise #4
break
some more theory
exercise #5
- 15 min
— 10 min
— 15 min
- 15 min
— 10 min
— 20 min
— 15 min
— 10 min
- 10 min
- 15 min
- 25 min
EXERCISE #3
BACKLOG CITY
new problems have arisen
EXERCISE #3
TIME: 10 MINUTES
SUMMARY
PROBLEM SOLUTION
KPI IMPACT
SUCCESS
CRITERIA
SUMMARY
PROBLEM SOLUTION
BACKLOG CITY
EXERCISE #3
? ? ?
project types
introduction
exercise #1
exercise #2
break

some theory

exercise #3
exercise #4
break
some more theory
exercise #5
- 15 min
— 10 min
— 15 min
- 15 min
— 10 min
— 20 min
— 15 min
— 10 min
- 10 min
- 15 min
- 25 min
EXERCISE #4
let’s reprioritise!
TIME: 10 MINUTES
BACKLOG CITY
EXERCISE #4
SUMMARY
PROBLEM SOLUTION
KPI IMPACT
SUCCESS
CRITERIA
IMPACT COST PRIORITY
SUMMARY
PROBLEM SOLUTION
BACKLOG CITY
EXERCISE #4
PRIORITISATION
IMPACT 0 1 2 3 4 5
0 1 2 3 4 5COST
IMPACT
PRIORITY =
COST + 1
_______________________________
OBSERVATIONS
EXERCISE #4
BACKLOG CITY
project types
introduction
exercise #1
exercise #2
break

some theory

exercise #3
exercise #4
break
some more theory
exercise #5
- 15 min
— 10 min
— 15 min
- 15 min
— 10 min
— 20 min
— 15 min
— 10 min
- 10 min
- 15 min
- 25 min
BREAK
10 minutes
project types
introduction
exercise #1
exercise #2
break

some theory

exercise #3
exercise #4
break
some more theory
exercise #5
- 15 min
— 10 min
— 15 min
- 15 min
— 10 min
— 20 min
— 15 min
— 10 min
- 10 min
- 15 min
- 25 min
SOME MORE THEORY
SPRINT PLANNING
stories’ priorities derived from:
epic priorities
things that matter within epics
things which are close to completion
MOSCOW
MoSCoW
prioritisation technique
Stands for:
M - Must have
S - Should have
C - Could have
W - Won’t have
MoSCoW
prioritisation technique
Let’s make an assumption:
We use JIRA issue
tracking tool
MoSCoW
prioritisation technique
Alright,
but how can we use
MoSCoW technique
in JIRA ?
MoSCoW
prioritisation technique
The easiest
way is “to
map” MoSCoW
values
against
“priority”
field
MoSCoW
prioritisation technique
Must have = highest
Should have = high
Could have = low
Won’t have = lowest
MoSCoW
prioritisation technique
example:
102
MoSCoW
prioritisation technique
It’s important to have
in backlog all stories
- including the ones
with the lowest
priority = Won’t have
ABS
helper definitions
BV - Business Value
perceived value of the solution applied to
an epic
ABS
helper definitions
SUMMARY
PROBLEM SOLUTION
KPI IMPACT
SUCCESS
CRITERIA
IMPACT COST PRIORITY
SUMMARY
PROBLEM SOLUTION
ABS
helper definitions
SP - Story Points
perceived estimated effort of an individual
story within an epic
ABS
helper definitions
CSP - Cumulative Story Points
sum of remaining story points for given
epic
ABS
helper definitions
MSF - MOSCOW Factor
Must have = highest = 8
Should have = high = 5
Could have = low = 2
Won’t have = lowest = 1
ABS
helper definitions
FBV - Fraction Business Value
FBV =
BV x SP x MSF
CSP
project types
introduction
exercise #1
exercise #2
break

some theory

exercise #3
exercise #4
break
some more theory
exercise #5
- 15 min
— 10 min
— 15 min
- 15 min
— 10 min
— 20 min
— 15 min
— 10 min
- 10 min
- 15 min
- 25 min
EXERCISE #5
BACKLOG CITY
EXERCISE #5
select 3 top epics from your list
break them into 3-7 user stories
estimate story points for each
define MOSCOW factor for each story
sort your backlog
run 3 sprints
TIME: 25 MINUTES
BACKLOG CITY
EXERCISE #5
story 1
story 2
story 3
story 4
SPBV MSF CSP FBV
BACKLOG CITY
EXERCISE #5
PART 1 - 

select 3 epics
BACKLOG CITY
EXERCISE #5
PART 2 - 

break them down into 3-7
stories
BACKLOG CITY
EXERCISE #5
PART 3 - 

copy business value from
epic’s impact
BV
BACKLOG CITY
EXERCISE #5
PART 4 - 

estimate story points for
each story
SP
BACKLOG CITY
EXERCISE #5
PART 5 - 

define MOSCOW factor for
each story
MSF
Must have = highest = 8

Should have = high = 5

Could have = low = 2

Won’t have = lowest = 1
BACKLOG CITY
EXERCISE #5
PART 6 - 

team velocity
BACKLOG CITY
EXERCISE #5
PART 7 - 

calculate remaining story
points for epics
CSP
BACKLOG CITY
EXERCISE #5
PART 8 - 

calculate fraction business
value
FBV
FBV =
BV x SP x MSF
CSP
BACKLOG CITY
EXERCISE #5
PART 8 - 

sort your backlogs by FBV
but only for 2 less important
epics
BACKLOG CITY
EXERCISE #5
PART 9 - 

run sprint 1
(close stories at the top which fit
within your velocity limit entirely)
BACKLOG CITY
EXERCISE #5
PART 10 - 

calculate remaining story
points for epics
CSP
BACKLOG CITY
EXERCISE #5
PART 11 - 

calculate fraction business
value
FBV
FBV =
BV x SP x MSF
CSP
BACKLOG CITY
EXERCISE #5
PART 12 - 

sort your backlogs by FBV
BACKLOG CITY
EXERCISE #5
PART 13 - 

run sprint 2
(close stories at the top which fit
within your velocity limit entirely)
BACKLOG CITY
EXERCISE #5
PART 14 - 

add last epics’ stories
(the most important one)
BACKLOG CITY
EXERCISE #5
PART 15 - 

calculate remaining story
points for epics
CSP
BACKLOG CITY
EXERCISE #5
PART 16 - 

calculate fraction business
value
FBV
FBV =
BV x SP x MSF
CSP
BACKLOG CITY
EXERCISE #5
PART 17 - 

sort your backlogs by FBV
BACKLOG CITY
EXERCISE #5
PART 18 - 

run sprint 3
(close stories at the top which fit
within your velocity limit entirely)
OBSERVATIONS
EXERCISE #5
BACKLOG CITY
THANK YOU!
ONE FINAL REQUEST
Can we automate the process of backlog prioritizing? by Adam Gadomski Scalac

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