http://creativeagencysecrets.comhttp://creativeagencysecrets.com
We do profitable marketing
services for busy businesses
Hubspot – what does it do?
• Working with a client we attended the
Hubspot prospective customer demo webinar
• We’ll show ...
http://creativeagencysecrets.com
Hubspot proves online is low cost
• Online leads cost less
• Old media costs the most
• Beware: statistics conceal
– Indus...
http://creativeagencysecrets.com
The marketing funnel
• A service that matches
the funnel for leads
• Good practice = proven
• Tools are standard
http://cr...
http://creativeagencysecrets.com
Conversion pathway
• Classic marketing pathway
• Works online & offline
• For the most basic marketer
this will work if di...
http://creativeagencysecrets.com
Well they would say that....
• A well-known university
• Says it works....
• Early adopter users may
not have same profile...
Create
http://creativeagencysecrets.com
Create
• Add content as either
– Website pages
– Blog pages
– Landing pages
http://creativeagencysecrets.com
– Landing pag...
Optimize
http://creativeagencysecrets.com
Optimize
• Ensure content is ‘found’
• How is Google ‘reading’ your
site content and ranking it?
• Who are your competitor...
Promote
http://creativeagencysecrets.com
Promote
• Show off your ‘smarts’
• If you’ve optimized well,
this should be easy
• Push message out by email [note beta st...
Convert
http://creativeagencysecrets.com
Convert
• Identify prospects individually
• Find where they come from
– Campaign source
– Country
http://creativeagencysec...
Analyze
http://creativeagencysecrets.com
Analyze
• Nice integrated tool
• You need to check
regularly
• Work it out for yourself
http://creativeagencysecrets.com
•...
Overall Assessment
Pros
• Hubspot coaching helpful
• Integrated toolset – easy to
use
Cons
• You must understand
marketing...
Get in touch
• Have a free 20 minute phone briefing with us
– Tell us about your situation
– Ask questions
– Get quick adv...
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Hubspot demo pros and cons

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Hubspot demo pros and cons

  1. 1. http://creativeagencysecrets.comhttp://creativeagencysecrets.com We do profitable marketing services for busy businesses
  2. 2. Hubspot – what does it do? • Working with a client we attended the Hubspot prospective customer demo webinar • We’ll show you their slides, the features illustrated and give you our comments http://creativeagencysecrets.com illustrated and give you our comments • Hubspot is an integrated marketing suite for online promotion and lead generation • Here’s what we learnt .......... Slides from the demo followed by our comments
  3. 3. http://creativeagencysecrets.com
  4. 4. Hubspot proves online is low cost • Online leads cost less • Old media costs the most • Beware: statistics conceal – Industry averages vary http://creativeagencysecrets.com – Industry averages vary – Perception bias of respondent • Broadly speaking this finding it true and probably applies to your business
  5. 5. http://creativeagencysecrets.com
  6. 6. The marketing funnel • A service that matches the funnel for leads • Good practice = proven • Tools are standard http://creativeagencysecrets.com • Tools are standard • What’s different is adding the tools into one easy-to-use interface • Hubspot will be recruiting unsophisticated marketing companies so it has to work • Support / education / training / coaching = key
  7. 7. http://creativeagencysecrets.com
  8. 8. Conversion pathway • Classic marketing pathway • Works online & offline • For the most basic marketer this will work if diligently pursued http://creativeagencysecrets.com this will work if diligently pursued
  9. 9. http://creativeagencysecrets.com
  10. 10. Well they would say that.... • A well-known university • Says it works.... • Early adopter users may not have same profile as you http://creativeagencysecrets.com not have same profile as you • Over time, online marketing may get harder • These numbers may not happen for your business
  11. 11. Create http://creativeagencysecrets.com
  12. 12. Create • Add content as either – Website pages – Blog pages – Landing pages http://creativeagencysecrets.com – Landing pages • Good practice to plan these separately as they have different functions in a marketing plan • Easy click navigation
  13. 13. Optimize http://creativeagencysecrets.com
  14. 14. Optimize • Ensure content is ‘found’ • How is Google ‘reading’ your site content and ranking it? • Who are your competitor websites? http://creativeagencysecrets.com • Who are your competitor websites? • What keywords do they use? • Incoming links have value • Which are worth the most? • Probably the most valuable part of Hubspot
  15. 15. Promote http://creativeagencysecrets.com
  16. 16. Promote • Show off your ‘smarts’ • If you’ve optimized well, this should be easy • Push message out by email [note beta status] http://creativeagencysecrets.com • Push message out by email [note beta status] • Link & mention it on social media channels • Get noticed if you have good content
  17. 17. Convert http://creativeagencysecrets.com
  18. 18. Convert • Identify prospects individually • Find where they come from – Campaign source – Country http://creativeagencysecrets.com – Country – Company • Your sales skill is key here • Unidentified visitors can’t be spoken to • You need to understand direct marketing and be able to do copywriting
  19. 19. Analyze http://creativeagencysecrets.com
  20. 20. Analyze • Nice integrated tool • You need to check regularly • Work it out for yourself http://creativeagencysecrets.com • Work it out for yourself • Adapt and improve campaigns / blog posts and learn from your results metrics • If you don’t use this part actively the investment is wasted
  21. 21. Overall Assessment Pros • Hubspot coaching helpful • Integrated toolset – easy to use Cons • You must understand marketing to make the most of it • It’s cheaper to use separate http://creativeagencysecrets.com • Clear layouts • If you try you’ll get the skills • Hubspot suits an unsophisticated marketer • Quick wins by optimizing • It’s cheaper to use separate tools • But it’s harder • Hubspot won’t suit a sophisticated marketer • You’ll pay Hubspot for ever
  22. 22. Get in touch • Have a free 20 minute phone briefing with us – Tell us about your situation – Ask questions – Get quick advice http://creativeagencysecrets.com – Get quick advice • rebecca@creativeagencysecrets.com

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