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Lime Light Designs
- 1. ™ Web Design & Development Dan Mann Mike Wilson Derek Grundmann Leigh Hollenbeck
- 2. A small company that: •Specializes in online marketing for real estate professionals •Develops custom web designs & tools •Is fun and easy to work with
- 3. To provide real estate professionals with the high- quality, customized tools they need for successful online advertising, marketing, and real estate consulting.
- 4. •Customizable websites •High-quality designs •Content management systems •Reliable Internet security •Search engine optimization •Email hosting •Maintenance & consulting Example Website
- 5. •Customization •Personal selling •Networking •Posting and updating current real estate listings •Acquisition of contact information •Market research •Opportunity to sell advertising space
- 7. Our standardized client evaluation. •Assess client needs •Make recommendations •Gather client input •Create designs •Develop tools
- 8. •Cities of the Midwest population 10,000+ •Office in Minneapolis, MN •Virtual product distribution •Schedule based on quantity & complexity
- 9. •Sales oriented objective •Based on market share •Professional services pricing •Odd-even pricing •$300/hr – website development •$40/quarter hour – web site maintenance
- 10. •Growth stage of PLC •Extensive & late majority buying •Pull strategy
- 11. •Product/service advertising •Competitive Be known. •Informative •Appeal to prestige and success
- 12. •Full-page magazine ads •Billboards •Post-cards •Facebook & LinkedIn •Banner advertisements •Company website •Blog
- 13. Be Known. SOMENAME PERSON (800) 867-5309 Be Known.
- 14. •Seminar hosting •“The Cutting Edge: Effective Online Marketing” •Inform & persuade • Interactive company website
- 15. •Premium •Free digital camera to our first one hundred clients.
- 16. •Information booth at: •Annual trade show •State real estate conventions in: •Minnesota •Wisconsin •South Dakota
- 17. •Web page launch in January •Facebook & LinkedIn accounts •Banner advertisements •Magazine & billboard ads in February •Trade show •Mail post cards in March •Real estate conventions
Editor's Notes
- These are the factors that influenced our various promotional decisions. -Our product – web sites – is in the growth stage of the Product Life Cycle-The typical buying decision of our target market is extensive and late majority-Because of the close contact we have with our target market, we will be implementing a pull strategy
- -We will be aggressively advertising our product and service. -The intention of our advertising campaign is to be both competitive and informative by stressing our comparative advantage and the benefits of our product. -We also want to appeal to the emotions of prestige and success amongst our target market. The slogan LimeLight Designs has adopted is “Be known.”
- We wanted a lot of visual advertising without the expense of a television commercial, so the media we have chosen for our advertising campaign are magazines, billboards, post-cards, Facebook & LinkedIn profiles, online banner advertisements, and a company website. -The magazine ads will be full-page spreads. -Our billboards will be in strategic locations of major urban areas of the Midwest. -As we network and make contacts, we will be sending hand-written post cards to individuals identified as potential clients. -We are setting up Facebook & Linked In accounts to aid in our networking efforts. -The same is true for our banner advertisements. -Our company website will be highly interactive and we have plans to include a company blog. We want site visitors to get the impression that we are not just a good web design company, but we are friendly, personal, and fun to work with.
- On the left is a mock-up of our business card, which could also double as a layout for our post-cards. On the right is a mock-up of a banner advertisement.
- We plan to host a seminar at the state real estate conventions of Minnesota, Wisconsin, and South Dakota. The title of the seminar will be “The Cutting Edge: Effective Online Marketing.” The goal of the seminar is to inform our target market of the need they have for quality web sites and to persuade them to seek our business. Our secondary public relations activity will be our interactive company website.
- For a short time, we are going to offer a premium. We will give away a digital camera to our first one hundred clients. The reason we’re giving away digital cameras is so that the agents will be able to take photos of real estate properties and upload the photos to their websites.
- Personal selling will be the meat of our promotional campaign. We are dependent on relationship selling, building a good reputation, and word-of-mouth advertising. So, we are going to invest money into developing and building an informational booth which we will set up at an annual trade show (yet to be chosen) and the state real estate conventions of Minnesota, Wisconsin, and South Dakota. Our informational booth will be staffed by our two sales representatives. The primary goal of the booths are to identify leads and maintain contact with them. The secondary goal of the booths is to build our company image.
- -What you see here is a tentative timeline for our major marketing activities. -We will be launching our company web site in January as well as setting up our Facebook and LinkedIn accounts. We will also be developing our banner advertisements for those two websites at that time. -In February, we will begin our print media campaign with full-page magazine ads in magazines such as {}, {}, and {}. We will also select 8 billboard sites in high-traffic areas of the Twin Cities, and other urban areas of our region.
- LimeLight: A company specializing in online marketing solutions for real estate professionals. We are a small company with BIG talent. Using our development skills, we create the online marketing tools real estate agents need and we have the small size to do it with efficiency. But we don’t just work hard, we play hard. Although we strive to bring our clients the best, we also seek to be unconventionally awesome at customer service. In other words, we want to be a great company to work with!
- Mission impossible? We think not.
- Customizable websites:High-quality designs:Content management systems: Veryuser friendly! Reliable Internet security: I pity the fool! Search engine optimization:Email hosting: You’ve got mail. Maintenance & consulting:
- Our target market will gain the following uses from our product and services: -Customization: The flexibility of our company and the customizability of our product gives our target market a unique competitive advantage. -Personal selling: our advanced search engine optimization will help agents be found, especially when people are searching. -Networking: By developing a strong web presence, we will help our clients get into the limelight of their local real estate market and BE KNOWN. -Advertising current listings: A user-friendly content management system will make it easy and fast to update current real estate listings. -Acquisition of contact information: We will develop user interfaces and databases so agents can easily acquire and manage contact information. -market research: Through software like Google analytics, agents can track things like web hits and duration-selling advertisements: if the agents choose, they could sell banner ads to local businesses for the areas in which they have listings
- A comparison of LimeLight to three of its major competitors shows that although we feel our target market perceives our product as more “luxurious” than our competitors’, we are also more trendy and contemporary. In other words, we have what it takes to help our clients get on the bleeding edge of online marketing.
- The advantageLimeLight has over other web development companies is our unique method of client evaluation. We are currently in the process of developing a standardized method for each of our clients in order to asses things like their personality, their interests, their current professional needs, as well as the categories of real estate they work in. Once we gather that data, we will be able to make web site recommendations, develop tools they need, and create an interactive web site that not only provide them with the easy-to-use tools they need to maintain their website; it will also accurately convey their professional credentials and style.
- Because the New England states have recently been bombarded with a plethora of Alpaca products, we have decided to base our operations in the Midwest. -Our operations are focused on cities of the midwest with populations of 10,000 or more-we are a virtual company with one office located in minneapolis, Minnesota-We distribute our products in digital format, mainly online-our distribution schedule is based on the quantity of project commissions as well as the complexity of each project
- We make bank.