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Design Careers…A
Practitioners Perspective

                   Satyam Kantamneni
                   Sr. Director, Product Design
                   satyam.kantamneni@citrix.com
Evolution of a profession


1980s         1990s          2000s         2010s

Engineering   Web Designer   Information   Interaction
Team member                  Architect     Designer

Report to a   Report to a    Director of   VP of Product
Engineering   Web Producer   Web Design    Design
Manager
The new world…
Pop Quiz



Name one designer
founder of a successful
company?
The future…
The Opportunities
Demand…No Supply
User Experience?
User Researcher



 Provides reason to the experience
 Expert in research methods
 Typical background in experimental
 design, cognitive psychology, human
 factors, HCI or market research
 Maniac user advocate
User         Usability
Researcher   Engineer
Interaction Designer



  Builds skeleton of the experience
  Expert in design thinking & design tools
  Typical background in industrial
  design, architecture, HCI
  Great Communicator
End2End Design
Visual Designer



Provides soul to the experience
Expert in design tools
Typical background in fine arts, graphic
design,visual communications
Extreme attention to detail
Visual     Graphic
Designer   Designer
Content Writer



Provides speech to the experience
Expert in written English
Typical background in
Literature, Languages
Great Communicator
Content   Written
Writer    Communication
Ideal professional…

Researcher                          Visual Designer




             Interaction Designer
Work Environment
Agencies

           Q. of Experience   

           Mentor             

           Managers

           W/L Balance            

           Career Path        

           Financial Gain         

           Stability              
           Brand
Start Ups

            Q. of Experience   

            Mentor                 

            Manager

            W/L Balance            

            Career Path            

            Financial Gain     

            Stability              
            Brand
Small Business

                 Q. of Experience   

                 Mentor                 

                 Manager

                 W/L Balance

                 Career Path

                 Financial Gain

                 Stability

                 Brand
Large Company

                Q. of Experience

                Mentor             

                Managers

                W/L Balance        

                Career Path        

                Financial Gain

                Stability          

                Brand              
Career Paths




                            Corporate                  Agency
courtesy Kirsten Johansen
Career Progression




courtesy Kirsten Johansen
Design Careers Perspective
Design Careers Perspective

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Design Careers Perspective

Editor's Notes

  1. PD backgroundReached customers customers, SEs, support.Bridge between development and PM orgs.
  2. “Designers” might be generalists or specialistsWe’ll use “designer” in the seminar to encompass all 4