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How Did I Get Here? A composite story of UX VP's

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The results of a research project exploring the emergence of the UX VP role with findings from interviews with a dozen UX executives from a variety of technology companies.

This was originally presented at the MXConference in 2012.

Published in: Design, Technology, Business
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How Did I Get Here? A composite story of UX VP's

  1. 1. How Did I Get Here? And where are we going?Ian Swinson | Salesforce.com - Senior Director, User Experience | @iswinson
  2. 2. Broken ClavicleScrews: 11Titanium: 4”Percocet: Lots
  3. 3. UX VPRemedy Coffee / Cup of coffee
  4. 4. Transition, responsibilities, insights and advice
  5. 5. The Peter Principle...in a hierarchy every employee tendsto rise to his level of incompetence. Dr. Laurence J. Peter and Raymond Hullin, 1969
  6. 6. Who did we talk to?Peter Merholz Michael Arent Arnie LundVP, User Experience VP, User Experience Principal UX LeadInflection SAP / Business Objects MicrosoftSara Ortloff Kaaren Hanson Tom TullisVP, User Experience, VP, Design Innovation VP, User ExperienceInsights & Analytics Intuit Fidelity InvestmentsWalmart.com Sarah Bellrichard Matt HollowayCatherine Courage SVP, User Experience VP, User ExperienceVP, Product Design Research & Design DesignCitrix Wells Fargo ShutterflyRochelle King Mark McCormick Larry TeslerVP, User Experience & SVP, Customer Experience VP, User ExperienceProduct Services Wells Fargo formerly Amazon.comNetflix
  7. 7. Finding the Participants Me 3 4 5Co-workers Acquaintances LinkedIn
  8. 8. Geographically Speaking2 1 9
  9. 9. How many are authors?Arnie Lund Catherine Courage Tom Tullis Michael Arent
  10. 10. Company Size Whoa! 140 2.5+ millionInflection Walmart.com
  11. 11. Time in the Role60 days19 years
  12. 12. Career PathFor example: Interaction Design to Management Manager Director Vice President This is a big deal! Senior Senior Or...is it? Manager Director SVP ?Associate Senior Principal Principal Architect Staff Lead Architect Chief Design Officer
  13. 13. Skills TransitionFrom individual contributor to management Management Design/ Research
  14. 14. Skills TransitionFrom production level work to conceptual work Concept Design/ Research Production
  15. 15. Skills TransitionFrom production to concept...to strategic work Strategy Concept Design/ Research Production
  16. 16. Skills TransitionFrom hands on work to management PLUS strategy Strategy Management Design/ Research VP Starts Somewhere Around Here
  17. 17. Enough preamble?Let’s hear from some UX VPs
  18. 18. Preparing > Transitioning > Performing
  19. 19. Preparing Videohttp://youtu.be/jH6KqKQ5IrE
  20. 20. Goals Start small & expandPreparing Get a mentor And most importanty...ask yourself, “Is this for you?
  21. 21. Transitioning Videohttp://youtu.be/ZBhqQRnZ4oY
  22. 22. Be selfless Let go - Trust your peopleTransitioning Stay connected to your craft Design can be meta
  23. 23. Performing Videohttp://youtu.be/v5vICNnBgug
  24. 24. Listen & learn TranslatePerforming Facilitate Process & people Strategy & tactics
  25. 25. Career PathFor example: Interaction Design to Management Manager Director Vice President This is a big deal! Senior Senior Or...is it? Manager Director ?Associate Senior Principal Principal Architect Staff Lead Architect Chief Design Officer
  26. 26. The Peter Principle...in a hierarchy every employee tendsto rise to his level of incompetence. Dr. Laurence J. Peter and Raymond Hullin, 1969
  27. 27. The Arnie PrincipleIn a hierarchy every employee shouldrise to the level of their passion. Arnie Lund, 2012
  28. 28. How Will You Get There?
  29. 29. Thank You!All the participantsPeter MerholzChelsey Glasson!
  30. 30. Notes & RemindersStay tuned to UX MagazineFollow @salesforceux for updatesFollow us @iswinson and @chelseyglassonWe are hiring!iswinson@salesforce.com

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