C+R

1. Visual Communications
Communication Opportunities for C+R
KRISTINA MAIN
Tuesday 3 March 2015

2. Summary
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Visual
Communications
Presentations
Digital &
Interactive
01 02 03

3. 01 Visual Communications
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These can be images, graphics, charts
– anything used to describe an idea or
text visually such as:
+ Graphs, maps & tables
+ Infographics
+ Photographs & images
+ Drawings & diagrams
Visual communications is communication through visual aids.

4. KristinaMain_CRPresentation.pptx | March 2015 page | 4
Visual Communications
Opal Card operation
diagrams
These were to illustrate
how a individuals profile
can be segmented

5. Visual Communications
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Client Visual
Material
Tidying up material
to be succinct, clear
and visual through
using charts instead
of text explanations.

6. Visual Communications
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Infographic
Using a map as a visual aid.

7. 02 Presentations
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Finished presentations can be
sent to the design team
(design@gtlaw.com.au) for a
final visual improvement – this
can be as simple as inserting
some relevant imagery.
Have you also thought of leave
behind material:
+ Brochures and printed collateral
+ Fact Sheets
+ Company information
The direct visual contact with your client.

8. Presentations
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The advantages of uploading your
presentation to something similar to
‘slideshare’:
Slideshare: Know who’s interested in
your presentation?
+ Instant online availability – this includes
allowing your clients direct live access to your
presentation by mobile device through the app
+ Ability to send the presentation as an email post
meeting
+ Analytics – statistics on how many people are
viewing your presentation
Presentation Views Downloads Favorites Comments Email Shares Facebook Shares Tweets LinkedIn Shares
<Name of Pres> 13 20 5 3 5 2 10 1

9. 03 Digital & Interactive
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Effective digital communication is
persuasive communications in
different media, be it websites,
video, audio, text, or animated
multimedia.

10. Digital & Interactive
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C+R’s microsite: www.gtlaw.com.au/c+r
+ Latest C+R publications
+ Video & online interviews
+ Other practise specific information
This hosts a variety of new media:
Use a NFC card as
a leave behind for
quick access to the
site:

11. Digital & Interactive
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G+T Insights
App available in
google play and
the apple store.
This acts as a bookshelf for
digital publications
(these are called ‘folios’)

12. Digital & Interactive
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Digital Wallets
Working with Emma, Paula & David
(now Sue-Ann) using material
provided and turning into an
interactive and engaging folio
available in the app.

13. Digital & Interactive
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ACL Consumer Guarantees
Guide
Working with Kirish, Simon &
David (now Sue-Ann) using a
word doc and an initial idea to
execute an interactive folio
which includes video, audio and
a downloadable print version.

14. Digital & Interactive
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Harper Review
Stepping away from plain printed material, into an online
– easily accessible presented piece.
2014 Version 2015 Version

15. Other Opportunities
Social media
contact marketing for a LinkedIn release,
or a twitter
(e.g G+T Twitter has an audience of
approx 1,700 followers, G+T Linked in is
approx 2,382 followers)
Record a video presentation
Videos can be loaded to G+T TV, G+T
YouTube channel. By doing so Lexology
will also pick the topic up and include this
in relevant searches. (Refer to Emma
Ringland and the digital wallets campaign.)