DIY phone covers

1. DIY Phone Covers
Deborah Minuti & Nick Hartmann

2. Agenda
• Description
• Audience
• Location
• Advertising
• Cost Analysis
• SWOT Analysis

3. Agenda
• Description
• Audience
• Location
• Advertising
• Cost Analysis
• SWOT Analysis

4. Description
• This would be a shop where one would be
able to design a phone cover for their specific
phone.
• The plain phone cover would be designed and
there would be many different patterns.

5. Agenda
• Description
• Audience
• Location
• Advertising
• Cost Analysis
• SWOT Analysis

6. Audience
• The main audience would preferably be
youngsters but nowadays many are using
phone cases so it might target adults as well.

7. Agenda
• Description
• Audience
• Location
• Advertising
• Cost Analysis
• SWOT Analysis

8. Location
• The shop can be located in various cities in
Malta such as Sliema or Valletta where there
are many other shops.

9. Agenda
• Description
• Audience
• Location
• Advertising
• Cost Analysis
• SWOT Analysis

10. Advertising
• We can start posting pictures of the various
designs and templates on various social media
and events such as bazaars and school
exhibitions.

11. Agenda
• Description
• Audience
• Location
• Advertising
• Cost Analysis
• SWOT Analysis

12. Cost Analysis
• Start up costs: €60,200
(facility €60,000 and advertising €2,500)
• Fixed costs: €1,500 rent + €2,000 personal
costs = €3,500 (high local wage level)
• Variable costs: Phone Case: €1.00
Decorations: €0.50
• Selling Price per case is €5.00 = Profit of €3.50

13. Goal for Sales
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Total Costs
Total Revenue

14. Goal for Sales
• 1,000 phone cases have to been sold every
month.
• 25 open days a month.
= 40 cases a day have to be sold.

15. Agenda
• Description
• Audience
• Location
• Advertising
• Cost Analysis
• SWOT Analysis

16. SWOT Analysis
Strengths:
Not very hard to make
Phone Cases are in
demand right now
Weaknesses:
No Experience
Opportunities:
They are used by
many people
Growing Market
Threats:
Competition with pre-
made phone covers
Heavy Competition