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Personalized smartphone covers fh
- 1. Personalized smartphone covers By Gail Attard Maria Garcia Fabian Hösch
- 2. AGENDA • Description • Target audience • Sales • Cost analysis • SWOT-Analysis • Local Competition
- 3. Description • We will get plain covers for smart phones and the customers can personalize them with a photo of a singer, instruments or music lyrics.
- 4. AGENDA • Description • Target audience • Sales • Cost analysis • SWOT-Analysis • Local Competition
- 5. Target Audience • The main target audience will be teenagers who nearly all have smartphones and would want a unique cover for it. • Also for the adults who have smartphones.
- 6. AGENDA • Description • Target audience • Sales • Cost analysis • SWOT-Analysis • Local Competition
- 7. Sales • there are about 50 Mio teenagers and interested adults in Europe • we expect to reach nearly 40 % of those • on this basis we calculate to sell 15 Mio. covers in ten years • we will start with a price of 4,50 €/cover • our goal is to raise the price up to 6,00 €/cover • we are looking for revenues of at least 67 Mio € in ten years • first year we start our campaign in Malta, Germany and Spain; we expect revenues about 5 to 10 Mio. €
- 8. AGENDA • Description • Target audience • Sales • Cost analysis • SWOT-Analysis • Local Competition
- 9. Cost Analysis • we have three companies to produce the covers by average 0,50 €/cover • costs for photo-processing is about 0,25 €/cover • employees (our firm) is about 0,65 €/cover • advertisement is about 0,30 €/cover • loan-costs will be about 0,20 €/cover • total cost per cover: € 1,90
- 10. AGENDA • Description • Target audience • Sales • Cost analysis • SWOT-Analysis • Local Competition
- 11. SWOT-ANALYSIS DEBILITIES 1.One debility can be that we don’t know if the materials which we work withwould be very resistant 2. we don’t find covers for all mobiles STRENGTHS 1.It is easy to find post to personalate covers 2.Buy the materials for the ideas are very cheap THREATS 1.Maybe some people prefer covers more beautiful than ours. 2.Maybe people aren’t sure that we are going to make it well. OPORTUNITIES 1.We are teenagers so we have more confidence with other teenagers. 2.We are teenegers so we know what they like and we live with adults so we know theirs likes are too
- 12. AGENDA • Description • Target audience • Sales • Cost analysis • SWOT-Analysis • Local Competition
- 13. Local Competition • In Spain there is a famous shop where they have original covers but they are very expensive too. That shop is Claire's. But our covers will be better and cheaper than Claire's because in that shop they only have covers for iPhones and Samsung galaxy s4 and s5 and we will sell covers for every mobile phone.
- 14. These are some covers in Clarie’s but they are only for iphones.
- 15. • In Malta our local competition is the shop Papa Came. It has got original covers but our covers will be like you want so this is better. • In Germany there isn’t any famous shop which sells covers so it will be easy competition.
- 16. THANK YOU VERY MUCH FOR YOUR ATTENTION