Ecommerce xpo 2016 - Kortrijk Xpo

1. SHIT NOBODY KNOWS
MY BRAND
Maarten kesteloot
@maartenkestlt

3. PUTTING YOUR
E-BRAND
OUT THERE

4. PROMOTE
YOUR WEBSHOP
Things you can do to

5. EARNED
MEDIA
PAID
MEDIA
OWNED
MEDIA
€
STRANGERSCUSTOMERS RELATIONS

6. OWNED
MEDIA
let’s start with

7. Owned media
WEBSITE
BLOG
SOCIAL
CHANNELS

8. PAID
MEDIA
€
let’s move on

9. Paid media
€
ADVERTISING
DISPLAY ADS
BANNER ADS
ADWORDS

10. Click-through-rate Belgium : 0.13%
ONLINE
ADVERTISING ?
The return on

11. ADBLOCKERS
Paid media

12. Desktop
200m
Mobile
8% (Ios)
YoY global growth : 41%
Revenue loss 2015 : €21,8B
Revenue loss 2016 : €41,4B
€

13. EARNED
MEDIA
let’s focus on

14. Earned media
MEDIA
BLOGGER
INFLUENCER
RELATIONS

15. “If nobody knows your brand,
you only need to get it
noticed by somebody relevant.”

16. Mention on
TELEFACTS
GOEDKOOP.BE
More traffic
30%
For Free !!!
1

17. INFLUENCER
MARKETING
Let’s focus on earned media

18. IDENTIFY
VALIDATE
ENGAGE
It’s all about relevance

19. INFLUENCERS
Size doesn’t matter
Bloggers
Icons
Social
influencersArtists
Journalists
Experts Vloggers

20. SOME CASES
Influencer Marketing

22. INFLUENCERS 750
BLOGPOST 200
CONTENT PIECES 7.500
FOLLOWERS 12.000.000
SPONTANEOUS MENTIONS 600%

24. This limited edition Komono watch
a special edition of the Winston watch.
The wristbands are made of old camo jackets of Tiany,
which makes every design 100% unique.

26. A Polaroid Story present: Siam x Levi's #liveinlevis

27. FOLLOWERS INSTAGRAM 40.000
#musketonmazda

28. So what did we learn ?
RELATIONS RULE
CREATIVITY IS KEY
STORIES ARE KING

30. It’s all about the process
IDENTIFY
YOUR INFLUENCE
Create
MedialistSET TARGETS

31. CREATE
YOUR MEDIABOX
Tailor your content
one size doesn’t fit all
Stories
Media
Content
logos

32. START PITCHING
Reach out
Create
offers
Push your story

33. MARKET WITH THEM,
DON’T MARKET TO THEM
it’s all about building great relations

34. THE BETA
INFLUO.BE
JOIN
@influo