Russian press distribution

1. D.V. Martynov,
President of APPD
Brussels,
October 05, 2015
IX European roundtable discussion of
print media distributors

2. Source: Federal Service for Supervision of Communications,
Information Technology, and Mass Media2

3. Source: APPD, GIPP
~8,000 publishers,
incl. 15 international publishers
4 national
distributors
8 federal
wholesalers
~ 100
wholesalers
~ 550 retail distributors
42,100 .
print media retail outlets
3

4. Source: market distributorsStructure of circulations for 20144

5. Source: APPD
75% 73%
68%68% 67% 66% 65% 64% 66% 67%
25% 27%
32% 32% 33% 34% 35% 36% 34% 33%
20%
30%
40%
50%
60%
70%
80%
20%
30%
40%
50%
60%
70%
80%
Retail Subscription
% from the total
circulation
The percent of subscription in the total circulations
reduced by 3%, due to the subsidies for the Russian
Post cancellation.
5

6. 6
• For children and young people
• Popular science
• Spiritual and educating
• Patriotic
• Literary and art
• 15% discount for
subscribed circulations
delivery
450 socially important publications:
Measures of support:

7. 7
7
Measures of support
for underpopulated regions of East Siberia, Far North and
Far East
• Reduced VAT – 5%.
• Reduced taxes: on property, etc.
• Reduced rates for circulations delivery.
• Reduced rates for electric power for print media distributing
enterprises.
• The right for free pass by toll roads, as well as the right for free
parking in any populated localities of the above regions for the
vehicles delivering the printed products.

8. TEN-DAY OF SUBSCRIBER
– nationwide campaign of
subscription promotion.
8
• Takes place twice in a year, in spring and in
autumn.
•Subscription at a reduced price.
Over 2 million subscriptions
are drawn up for ten days of the ten-day
• Concerts, theatrical performances, print media
street festivals, meetings of the publishers with the
subscribers are organized.

9. Category А
Category В
Category С
~30,900
~7,500
 Print media stands
 Print media minimarkets
 FMCG networks
 Minimarkets at filling stations
~ 3,700 Information stands
 Vending machines
- 4%
No. of outlets
+22%
-19%
Source: APPD
TOTAL IN RUSSIA
ABOUT 42,100 OUTLETS (WITHOUT POST)
2015/2014
9

10. 10

11. 11
VORONEZH:
Zero rent rate for print media
stands.
LIPETSK:
1 sq.m. - $0.2 per month
LIPETSK REGION:
1 sq.m. - $0.04 per month
0%

12. 12

13. 13
Range of goods and
services: