2. 20152
METRO INTERNATIONAL
Circulation / readership
The largest international newspaper
4 continents, 23 countries, 125 cities, 17,6 million readers The Guinness book certificate
METRO INTERNATIONAL IN RUSSIA
METRO-MOSCOW
METRO-PETERSBURG
METRO-KAZAN
METRO-NOVOSIBIRSK
METRO-ОMSK
METRO-CHELYABINSK
METRO-YEKATERINBURG
METRO-NIZHNIY NOVGOROD
METRO-ROSTOV-ON-DON
METRO-UFA
METRO-TOLYATTI
METRO-SMOLENSK
EUROPE
HUNGARY
ITALY
HOLLAND
PORTUGAL
RUSSIA
FINLAND
FRANCE
CZECH REPUBLIC
SWEDEN
USA
NEW YORK
BOSTON
PHILADELPHIA
CANADA
TORONTO
MONTREAL
OTTAWA
VANCOUVER
CALGARY
EDMONTON
HALIFAX
LATIN
AMERICA
CHILE
BRAZIL
MEXICO
ECUADOR
GUATEMALA
COLOMBIA
PERU
PUERTO RICO
NIKARAGUA
CHINA
HONG KONG
KOREA
SEOUL
BUSAN
Source: www.metro.lu
2016
3. 2015
METRO RUSSIA
Daily and weekly issues
33
Russia’s largest cities
Daily
Weekly
Circulation:
Moscow – 470 000 copies
Petersburg – 330 000 copies
Total: 800 000 copies
Source:
www.metro.lu, www.metronews.ru
Circulation:
Kazan – 150 000 copies
Novosibirsk – 90 000 copies
Omsk – 50 000 copies
Chelyabinsk – 100 000 copies
Total: 980 000 copies
Voronezh – 70 000 copies
Yekaterinburg – 70 000 copies
Rostov-on-Don – 80 000 copies
Nizhniy Novgorod – 140 000 copies
Ufa – 100 000 copies New!
Tolyatti – 100 000 copies New!
Smolensk – 30 000 copies New!
High quality
• More than 500 professional
journalists work worldwide at
Metro World News – internal
Newswire Agency
• Metro has strong partnership with
CNN and BBC
• The design of newspaper was
created by the world’s best
designers
• All content and design changes
are being obligatory examined in
focus groups
• Since Autumn, 2008 Kenya Hunt,
popular New York fashion critic,
works in Metro
2016
4. 20154
Can make money and like to spend it
55% female, 45% male Readers’ age
Wealth of Metro Moscow readers
Division criterion – share of expenses on
grocery and public services in household
budget (less than 25% - high-income, 25-
50% - upper middle, 50-75% - lower middle,
more than 75% - low income)
73% younger than 55
75% work or study
69% have middle or high income
47% have higher education or incomplete
higher education
High income
Upper middle income
Low income
Lower middle income
METRO RUSSIA SYNDICATE
Reader’s profile
Social status
40% - TOP-MANAGERS AND SPECIALISTS
11% - WHITE COLLARS
19% - BLUE COLLARS
5% - STUDENTS
15% - PENSIONERS
10% - OTHERS
Source:
TNS Russia, NRS May 2015 – October 2015
2016
5. 2015
METRO MOSCOW
Circulation / readership
55
Metro is daily No.1 in Moscow
Circulation: 470K copies. Readership: 1 187 K people Dailies readership
FREE MOSCOW DAILY
NEWSPAPER
published by Mondays,
Tuesdays, Wednesdays,
Thursdays, Fridays
page format: A3
full-colored
free distribution
Source:
TNS Moscow, NRS May 2015 – October 2015
2016
6. 2015
METRO MOSCOW
Distribution
66
Unique Metro distribution network
In the 160 most traffic-loaded subway stations Passenger traffic in subway
managers and specialists in subway in
the morning
Traffic jam distribution
• 123+ distribution points
all main roads inside 3rd Transport
Circle
• 30 000 copies
everyday in traffic jams
7.00AM - 11.00AM – during the white collars
rush-hour, at the time where the most solvent
citizens use subway
after 8.00AM – in traffic jams
THE MAIN 160 SUBWAY STATIONS
342 PROMOTERS IN SUBWAY
THE MAIN PRINCIPLE:
«ONE COPY PER ONE READER»
Source:
TNS Moscow, M’Index 2015/1
2016
7. 2015
METRO MOSCOW
Reader’s profile
77
Can make money and like spending it
52% female, 48% male Readers’ age
Wealth of Metro Moscow readers
Division criterion – share of expenses on
grocery and public services in household
budget (less than 25% - high-income, 25-
50% - upper middle, 50-75% - lower middle,
more than 75% - low income)
72% younger than 55
73% work or study
60% have middle or high income
49% have higher education or incomplete
higher education
High income
Upper middle income
Low income
Lower middle income
Social status
41% - TOP-MANAGERS AND SPECIALISTS
11% - WHITE COLLARS
17% - BLUE COLLARS
4% - STUDENTS
16% - PENSIONERS
11% - OTHERS
Source:
TNS Moscow, NRS May 2015 – October 2015
2016
8. 2015
METRO ST. PETERSBURG
Circulation / readership
88
Metro is daily No.1 in St. Petersburg
Circulation: 330K copies. Readership: 712,4K people Dailies readership
FREE ST. PETERSBURG
DAILY NEWSPAPER
published by Mondays,
Tuesdays, Wednesdays,
Thursdays, Fridays
page format: A3
full-colored
free distribution
Source: TNS Saint-Petersburg,
NRS May 2015 – October 2015
2016
9. 2015
METRO ST. PETERSBURG
Distribution
99
Unique Metro distribution network
80% of circulation - in subway, 20% - out of subway Passenger traffic in subway
managers and specialists in subway in the morning
Traffic jam distribution
7.00AM - 10.30AM – during the white collars rush-
hour, at the time where the most solvent citizens
use subway
after 9.00AM – in traffic jams
after 9.30AM – in more than 100 surface
distribution drops
Source:
TNS Russia, M’Index- St. Pet 2015/1
Surface distribution
THE LARGEST HYPERMARKETS
RESTAURANTS AND CAFÉ CHAINS
BUSINESS CENTERS
500 OFICES
HIGH SCHOOLS ETC.
DOWNTOWN
NEVSKIY PR.
NAB. OBV. KANALA
NORTH
UL. SAVUSHKINA.
TORZHKOVSKAYA UL.
SOUTH
MOSKOVSKIY PR.
UL. BLAGODATNAYA
SOUTH-WEST
LENINSKIY PR.
PR. NAR. OPOLCHENIYA
2016
10. 2015
METRO ST. PETERSBURG
Reader’s profile
1010
Can make money and like to spend it
56% female, 44% male Readers’ age
Income level of Metro St. Petersburg readers
Division criterion – share of expenses on
grocery and public services in household
budget (less than 25% - high-income, 25-
50% - upper middle, 50-75% - lower middle,
more than 75% - low income)
69% younger than 55
77% work or study
65% have middle or high income
44% have higher education or incomplete
higher education
Social status
40% - TOP-MANAGERS AND SPECIALISTS
13% - WHITE COLLARS
20% - BLUE COLLARS
5% - STUDENTS
15% - PENSIONERS
7% - OTHERS
High income
Upper middle income
Low income
Lower middle income
Source: TNS Saint-Petersburg,
NRS May 2015 – October 2015
2016
11. 2015
METRO KAZAN
The issue information
1111
Circulation: 150K copies. Readership: 194K readers*
URBAN WEEKLY
Comes out on Mondays
Volume: 16 strips
Full Color Printing
FREE DISTRIBUTION:
• Metropolitan (racks with the promoters).Total 7 stations, throughput of about
60,000 people per day
• Courier delivery to offices
• Gas station "Tatnefteproduct“, car wash
• Business centers
• Kazan administration
• Departures of cottage settlements
• Mailboxes, including elite and improved residential sectors
• Exhibitions
• Racks in city clinics
• Maximilian’s Restaurant
*TNS Russia NRS-Cities December 2014 – October 2015
The largest international newspaper
2016
12. 2015
METRO NOVOSIBIRSK
The issue information
1212
Circulation : 90K copies. Readership: 132K readers*
URBAN WEEKLY
Comes out on Tuesdays
Full Color Printing
FREE DISTRIBUTION:
47% is distributed in the metro, 53% out of the subway, 110 distribution points
07:00 – 11:00 spread across
• all 13 metro stations – 40 distribution points
• traffic jam – 25 distribution points
• crosswalks – 15 distribution points
• public transport stops – 41 distribution points
08:00 – 10:00 spread in business centers – 5 distribution points
The largest international newspaper
*TNS Russia NRS-Cities December 2014 – October 2015
2016
13. 2015
METRO OMSK
The issue information
1313
Circulation: 45-50K copies. Readership: 67K readers*
URBAN WEEKLY
Comes out on Wednesdays
Full Color Printing
FREE DISTRIBUTION:
85% is distributed on the streets, 15% - business centers, shopping centers, mailboxes
07:00 – 10:00 – 72 distribution points: crosswalks, public transport stops
07:30 – 10:30 – 6 distribution points: traffic jam
08:00 – 11:00 – 13 distribution points: business centers
08:30 – 11:30 – 7 distribution points: universities
10:00 – 13:00 – 14 distribution points: shopping centers, markets
Mailboxes: more than 10K copies residential sectors with elite houses
The largest international newspaper
*TNS Russia NRS-Cities December 2014 – October 2015
2016
14. 2015
METRO CHELYABINSK
The issue information
1414
Circulation: 100K copies. Readership: 102K readers*
ПЛАНИРУЕТСЯ ЗАПУСК!
URBAN WEEKLY
Comes out on Tuesdays
Since January 2014
Full Color Printing
FREE DISTRIBUTION:
53% - street promotion net
07:00 – 10:00 – 79 distribution points: crosswalks, public transport stops
07:30 – 10:30 – 17 distribution points: traffic jam
19% - Gas station “Sibneft”, “Novatek”, “Optan” – 26 distribution points
28% - 114 distribution points stand firms:
Business centers, sports complex, administration, shopping centers, chain stores
The largest international newspaper
*TNS Russia NRS-Cities December 2014 – October 2015
2016
15. 2015
METRO YEKATERINBURG
The issue information
1515
Circulation: 70K copies. Readership: 36K readers*
URBAN WEEKLY
Comes out on Mondays
Since February 2014
Full Color Printing
FREE DISTRIBUTION:
52% - stands in the subway
26% - street net, 56 distribution points: crosswalks, public transport stops
22% - offices (named stands), 64 distribution points: business centers,
shopping centers, chain stores, sports centers
The largest international newspaper
*TNS Russia NRS-Cities December 2014 – October 2015
2016
16. 2015
METRO ROSTOV-ON-DON
The issue information
1616
Circulation: 30K copies. Readership: 23K readers*
URBAN WEEKLY
Comes out on Thursdays
Since November 2014
Full Color Printing
FREE DISTRIBUTION
The largest international newspaper
*TNS Russia NRS-Cities December 2014 – October 2015
2016
17. 2015
METRO NIZHNIY NOVGOROD
The issue information
1717
Circulation: 140K copies. Readership: 42K readers*
URBAN WEEKLY
Comes out on Thursdays
Since November 2014
Full Color Printing
FREE DISTRIBUTION
The largest international newspaper
*TNS Russia NRS-Cities December 2014 – October 2015
2016
18. 2015
NEW! METRO UFA
The issue information
1818
Circulation: 100K copies. Readership: 36K readers*
URBAN WEEKLY
Comes out on Mondays
Since March 2015
Full Color Printing
FREE DISTRIBUTION
The largest international newspaper
*TNS Russia NRS-Cities December 2014 – October 2015
2016
19. 2015
NEW! METRO TOLYATTI
The issue information
1919
Circulation: 100K copies
URBAN WEEKLY
Comes out on Mondays
Since April 2015
Full Color Printing
FREE DISTRIBUTION
The largest international newspaper
2016
20. 2015
NEW! METRO SMOLENSK
The issue information
2020
Circulation: 20K copies
URBAN WEEKLY
Comes out on Wednesdays
Since April 2015
Full Color Printing
FREE DISTRIBUTION
The largest international newspaper
2016
