Hi everyone! My name is Olena and I am Sales&Support Team Lead at Keyapp, service for mobile apps keyword promotion. What will we talk about today? - 5 reason why your game is not in top for keywords - what factors influence the top positions in Google Play and App Store - how to increase the app organic traffic from search - what is keyword promotion and how it influences the amount of traffic the app gets Get more downloads for your app now https://bit.ly/3S7N3lC

1. Five reasons why your game
is not in the TOP of search
in the store

2. Hello everyone!
My name is Olena Vedmedenko
Sales&Support Team Lead at Keyap
Work in mobile apps keyword promotion

3. What will we talk about today?
5 reasons why your game is not in top for keyword
what factors influence the top positions in Google Play and AppStor
how to increase the app organic traffic from searc
what is keyword promotion and how it influences the amount of traffic the
app gets

4. App reviews
(app reputation
management)
Free app
analytic tools
7 years of experience
in keywords promotion
Over 43,000
Customers Choose us
Keyword
promotion

5. The search results
on Google Play
and AppStore

6. In average, almost 50%
of traffic games on Google Play
and AppStore get is search
traffic
Information from https://ru.asodesk.com

7. Organic traffic is downloads made by users who discovered
the app by themselves
Organic traffic Keyword search traffic Browse traffic
= +

8. 11
No keywords cloud optimization
Reason №1
suggestions from store competitors analysis
brainstorm ASO services suggestions

9. Pros of keywords cloud optimization
list of keywords for text metadat
list of indexed keywords
keywords popularity understandin
detailed analysis of current app positions

10. 11
No App Store Optimization
Reason №2
App Store Optimization
(ASO)
Attraction of organic
downloads
=

11. 11

12. 11

13. 11
Low app rating and negative reviews
Reason №3
App reputation App rating App reviews
= +

14. Users Conversion Rate
Information from https://www.storemaven.com

15. Game for kids rating in Great Britain, test app №1

16. “drawing apps” test app №1, Great Britain
40
95

17. “drawing for kids” test app №1, Great Britain
60
98

18. Game for kids rating in Great Britain, test app №2
6

19. “drawing apps” test app №2, Great Britain
2
240

20. “drawing for kids” test app №2, Great Britain
2
115

21. 11
No Apple
Search Ads
Reason №4

22. 11
Search Ads Popularity
(SAP)
Relative keyword
search volume

23. 11
No keywords promotion
Reason №5

24. The success
of keyword promotion
depends on
App Store Optimization
Choosing of the keywords
App reputation
Choosing of the right strategy
App metrics

25. How to choose keywords for promotion
remember: it is possible to promote the app for keywords only if it is
indexed for these keywords (the game should be in the list of 250 apps
on the store
choose only relevant keyword
mix keywords of low, middle and high competitiveness in promotion
campaigns

26. Promotion strategies to use
Lower, start with 5-10
At least 5-7 days
Google Play
In groups
At least in 3-4 days after campaign
Higher
Amount of installs
Length of campaign
How to promote keywords
Results
Importance of app metrics
Higher, start with 40-50
1-2 days
AppStore
Possible by one keyword
In 1-2 days after campaign
Lower

27. Let’s check some examples!

28. “car simulator” TOP 3, Great Britain
Google Play
3
35

29. “2048 online” TOP 1, Germany
Google Play
1
88

30. “mathe spiele” TOP 1, Austria
Google Play
1
8

31. “gry matematyczne” TOP 1, Poland
11
1
AppStore

32. “quiz games” TOP 1, the USA
1
181
AppStore

33. “shark simulator” TOP 1, Great Britain
1
32
AppStore

34. App reputation
management
Keyword cloud
optimization
App Store
Optimization
Keyword
promotion
Apple Search
Ads
What tools to use
to be in top?

35. Thank you!
If you have some more questions, contact me
Telegram: @Elena_keyapp