Digital Marketing Strategy for Cedars Sinai
•Download as PPTX, PDF•
0 likes•65 views
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl
Recommended
Recommended
More Related Content
Similar to Digital Marketing Strategy for Cedars Sinai
Similar to Digital Marketing Strategy for Cedars Sinai (20)
More from Knowcrunch
More from Knowcrunch (20)
Recently uploaded
Recently uploaded (20)
Digital Marketing Strategy for Cedars Sinai
- 3. BRIEF/ AWARENESSCAMPAIGN Buyerpersonas: Men&Women,45-74, LosAngeles,CA,USA. Schedule: Oneyear(Jan-Dec). Availablebudget: Mediaspendingbudgetavailable:$1,000.000.
- 4. Buyer personas 45- 74 Los Angeles, CA, USA PREFFERED SOCIAL MEDIA 74% 67% 27% 30% 30%
- 5. IN STEP WITH YOUR HEALTH CREATIVE CONCEPT #
- 6. DIGITAL MARKETING TACTICS AN AWARENESS MOBILE APP • USE AS A DIGITAL HEALTH BOOKLET • REMINDER • NEWS ABOUT HEALTH ISSUES • STRESS RELIEF PERSONAL EXPERIENCE PODCAST • CREATE A BRAND NEW PODCAST CHANNEL • GIVE VOICE TO HEALTH SURVIVORS ΤΟ NARRATE THEIR PERSONAL EXPERIENCE • AUDIENCE CAN RELATE WITH THEIR STORIES INFLUENCERS • COLLABORATION WITH 2 DIFFERRENT INFLUENCERS • SHARE THEIR LIFE JOURNEY THROUGH OUR SERVICES AND FACILITIES MEET THE EXPERT PODCAST • TOP EXPERTS SHARING THEIR KNOWLEDGE IN VARIOUS HEALTH CONDITIONS
- 11. PREMIUM ADVERTISING • Los Angeles Times • Healthline • Everydayhealth • WebMD
- 12. MEDIA PLATFORM AD OBJECTIVE START DATE END DATE METRIC UNIT UNIT COST TOTAL COST ESTIMATED RESULTS GOOGLE SEARCH AWARENESS 01/04/2022 01/04/2023 CPC 0.81 200000 246.900 CLICKS GOOGLE VIDEO AWARENESS 01/04/2022 01/04/2023 CPV 0.12 250000 2..000.000 VIEWS GOOGLE DISPLAY AWARENESS 01/04/2022 01/04/2023 CPM 1.26 150000 119.000 IMPRESSIONS FACEBOOK & NSTAGRAM AWARENESS 01/04/2022 01/04/2023 CPM 1.47 150000 102.000 IMPRESSIONS LINKEDIN AWARENESS 01/04/2022 01/04/2023 CPM 5.15 50000 9.700 IMPRESSIONS PREMIUM AWARENESS 01/04/2022 01/04/2023 CPM 36 66000 1.833.300 IMPRESSIONS 866000 TOTAL DIGITAL ADVERTSING MEDIA PLAN
- 13. MEDIA PLATFORM AD OBJECTIVE START DATE END DATE UNIT TOTAL COST ESTIMATED RESULTS RACHEL D MATOS AWARENESS 01/04/22 30/09/22 REACH 82800 318,461 LACOFIREAIROP S AWARENESS 01/10/22 31/3/23 REACH 82800 318,461 INFLUENCER MARKETING STRATEGY 81% 17% 83 % 97% 2,72% avg. engagment rate 3,22% avg. engagment rate 1.3Κ avg. 232 avg.
- 14. MEDIA SPENDING 78.7% PRODUCTION COST 15.2% MANAGMENT FEE 6.1% ESTIMATED AWARENESS Reach 636,9K Impressions 2.064M Views 2M BUDGET SUMMARY
- 15. AD BUDGET JAN FEB MARCH AD PRODUCTION COSTS MANAGMENT FEE
- 16. TIMELINE AWARENESS CAMPAINGNS JAN FEB JUL Y CONTENT MARKETING SOCIAL MEDIA MARKETING INFLUENCER 1 INFLUENCER 2