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How to Build Engaging Fundraising Campaigns

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Wish you could generate more engagement for your fundraising campaigns? Discover how to do this more effectively and build even greater fundraising campaigns:

Published in: Government & Nonprofit
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How to Build Engaging Fundraising Campaigns

  1. 1. HOWTOBUILD ENGAGING FUNDRAISING CAMPAIGNS Strategy GLOCALITIES PRESENTATION
  2. 2. THIS PRESENTATION IS A SUMMARY OF THE ARTICLE:    "HOW TO BUILD ENGAGING FUNDRAISING CAMPAIGNS". A NEW SERIES OF ARTICLES TO INSPIRE AND EMPOWER COMPANIES, GOVERNMENTS, AND NGOS ON HOW TO USE VALUES-BASED RESEARCH TO COMMUNICATE EFFECTIVELY AND CREATE SUCCESSFUL CAMPAIGNS. by Roel Schoemaker INTRODUCTION
  3. 3. VALUES-BASED TARGETING #1 FIND THE AUDIENCE THAT CONNECTS WITH YOUR VALUES AND ALIGNS WITH YOUR ISSUES values guide people with their choices
  4. 4. WHICH VALUES SUCH AS FAMILY, FREEDOM OR CAREER ARE IMPORTANT TO YOUR AUDIENCE?
  5. 5. WHICH ISSUES, SUCH AS ANIMAL WELFARE, CLIMATE CHANGE, OR HEALTH ARE RELEVANT TO YOUR TARGET AUDIENCE? 
  6. 6. CULTURAL AND GENERATIONAL DIFFERENCES #2 UNDERSTAND CULTURAL AND GENERATIONAL DIFFERENCES align your message with the audience you wish to engage with your campaign "Avoid the one-size-fits-all approach".
  7. 7. MORE COSMOPOLITAN,  CONSUMPTION-MINDED, COMPETITIVE,  SOCIAL,  SELF-ORIENTED,  OPEN-MINDED,  FLEXIBLE,  CULTURALLY ACTIVE,  IMAGINATIVE, WORRIED GLOCALITIES RESEARCH DISTINGUISHES FIVE TYPES OF MILLENNIALS BASED ON SHARED VALUES. FOR MORE INFO CLICK HERE! CULTURAL AND GENERATIONAL DIFFERENCES MILLENNIALS VERSUS OLDER GENERATIONS 
  8. 8. THE CULTURAL ENVIRONMENT IN A COUNTRY HAS A VITAL INFLUENCE ON THE DOMINANT VALUES 
  9. 9. FRAME YOUR CAMPAIGN ISSUE #3 FRAME YOUR CAMPAIGN ISSUE EFFECTIVELY there are various angles or perspectives to focus on a specific issue. find the right hook to make your message more impactful
  10. 10. EXAMPLE, HOW TO FRAME OVERCONSUMPTION OF MEAT: FRAME YOUR CAMPAIGN ISSUE address the effect on animal welfare focus on the impact it can have on climate change mention the effect it can have on health of individuals
  11. 11. TEST YOUR COMMUNICATION AMONG VARIOUS SEGMENTS OF THE POPULATION
  12. 12. THANK YOU FOR YOUR TIME. GLOCALITIES PRESENTATION Glocalities.com Click HERE to read the full article "How to Build Engaging Fundraising Campaigns"

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