Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl

1. Cedars Sinai
DIGITAL AND SOCIAL MEDIA MARKETING STRATEGY
by DigiMinds Creative Agency

2. Table of contents:
Market Research:
Cedars Sinai and UCLA Medical Center
Creative Concept
Content and Social Media Tactics
Media Plan and Budget

3. Online Market
Research

5. Creative Concept
► Marketing Objective: AWARENESS for all services and programs of Cedars Sinai clinics.
► Target audience: Men & Women, 45-74, Los Angeles, CA, USA
► Creative Concept: Tailored Care for Unique People
We want to emphasize on the provision of high-level health care, customized to one’s unique medical needs.
We aim to put in the center of our digital campaigns the potential patients and clients of Cedars Sinai, and
make them feel that we see their unique needs and we are able to offer them customized and luxury care that
no-one else can.
After all, when our health is at stake, we all feel that we are unique and we want to feel we are prioritized,
understood and taken care of by experts!
Hash tags: #TailoredHealthcare #EveryoneIsUnique #KeepOneAnotherHealthy
This is our umbrella creative concept / Specific campaigns or around key dates we can adapt and/or expand it.

6. Digital Marketing Tactics
► Content Marketing
Our content will aim at educating, entertaining or informing our target audience about key topics, relevant to
their age and interests.
► Social Media Marketing
We will show you samples of social media posts and present the main social media tools we believe will help
building awareness of CS among our target audience.
► Ad Campaigns
Google Display ad campaigns and Facebook ad campaigns are key to succed.
► Influencer Marketing
Cedars Sinai is already very popular among a variety opinion leaders and influencer. What about adding
influencers who really speak to the hearts of our target audience?
► E-mail and Mobile marketing
We aim at building a community. E-mail and mobile marketing will help create a relationship with our target
audience.

7. Infographic about
MEN’s Health on
Discover Magazine:
Health
Blog about
abdominal
aneurysm in CS
Health News
and Blogs
E-book to promote
research related topics.
Content Marketing

8. Social Media Marketing

9. Social Listening
Age and Health: Overcoming the Taboos

11. Influencer Marketing

12. E-mail and Mobile marketing

13. Ad Campaigns

14. Premium
Publishers

15. Digital Advertising Media Plan and Budget

16. DigiMinds - The team: