The document provides information about Shanghai, China, including its population, climate, language, currency, transportation systems, and popular landmarks. Shanghai has a population of over 24 million, with summer highs of around 103°F and winter lows of 13.8°F. While Mandarin is the standard language, some Shanghai residents also speak Shanghainese. Transportation includes over 1,100 public bus lines, 12 subway lines, over 50,000 taxis, and high-speed rail. Popular landmarks discussed are The Bund, Jade Buddha Temple, Oriental Pearl Tower, and Shanghai World Financial Center.

1. Shanghai, China
About Shanghai
Shanghai is one of the four municipalities of the People's
Republic of China.
Population: 24.28 million as of 2019
Climate date: The hottest month are summer time about 103F
and the coldest month are winter time about 13.8F
Language: Standard Mandarin, but some shanghainese
Currency: $1 USD = 7.08 Chinese Yuan
Time difference: 15 hrs ahead of California
International distance: 15 hrs flight from SFO to Shanghai
Plane Ticket: Around $1,100 Round trip
Living: ￥120-300 per night for standard hotel (around $20-60
per night) High level hotel: $100-500USD per night
Transportation in Shanghai

2. Shanghai boasts one of the best city transportation systems in
the nation.
It is important to purchase a Shanghai jiaotong card(most likely
clipper card)
Shanghai transportation consist several method including:
Public bus: 1,100 official bus lines in Shanghai with about 50
more opened or adjusted every year
Subways: 12 subway lines that link the city are only open up in
rush hours
Taxi: Over 50,000 taxis in Shanghai
Train: The main route of rapid train is between longyang road
and shanghai pudong international airport.
Big bus tour: The big bus tour takes travelers to all of the city’s
top landmark including Jade buddha Temple, the Oriental, Pearl
Tower, the People’s Square, and the Bund.
Historical landmarks.
The bund (Mid-1800s-1930s) The river
It is Shanghai's famed waterfront promenade, stretches 1.5km
along the west bank of Huangpu River, which is known as the
“the exotic building clusters of Shanghai”. And it is one of the
most popular attractions in Shanghai.
Jade buddha Temple（the picture on the right）
Located in the crowd of Shanghai city, It was first built in 1882
in Jiangwan on the southern outskirts of Shanghai.
Shanghai Oriental Pearl Radio and TV Tower(1991-1994)
Located in the Pudong District, adjacent Shanghai World
Financial Center. Completed in 1995 to a highly innovative
design, Shanghai Oriental Pearl TV Tower has become a symbol
of excellence in architecture and is a favorite sight for tourists
in Shanghai. (467.9m)

3. Shanghai World Financial Center (2008)
It is a super tall skyscraper in Pudong New Area,On 14
September 2007 the skyscraper was topped out at 492.0 meters
(1,614.2 feet) and it has become the 3rd tallest building in the
world; as well as the 2nd tallest structure on mainland China,
including Hong Kong.
Oriental Pearl Tower
Shanghai World Financial Center
Shanghai Museum
Shanghai Museum is a large museum of ancient Chinese art. It
is sited on the People's Square in the Huangpu District of
Shanghai, China.
Over 120,000 pieces Includes bronze, calligraphy, ceramics,
furniture, jades, paintings, ancient coins, seals, minority art
and foreign art, sculptures, etc.
Was Founded and first open in the public in 1952

4. How to get to these places
Jade buddha Temple: You can get on Metro line 13, and get off
at Jiangninglu Station (江宁路)， and then walk 450 meters to get
there.
Shanghai World Financial Center (2008): The most cheapest and
convenient way to get to the building is to take Subway Line 2
and get off at Lujiazhui Station. Or if you do not care about the
expense, you may take a taxi to get there.
Shanghai Oriental Pearl and TV Tower: You may take Subway
Line 2 and get off at Lujiazui Station; or take Public Buses 81,
82, 85, 314, 583, 774, 795, 798, 799, 870, 961, 971, 985, 992,
993, then get off at Lujiazui Station. Oriental Pearl TV Tower
can be reached by a few minutes walk after you get off the bus
or subway.
Things Not to Do in Shanghai
Avoid talking about death as it is considered a serious and
ominous topic amongst chinese people.
Avoid giving gifts that are the color white because it represents
death.
Respect the culture
Don’t disrespect traditions and customs.
Respect cultural landmarks such as temples.

5. No Personal Contact
Physical contact such as hugging and kissing is not common
amongst chinese people.
When greeting, instead of a handshake, a nod is fine
Chopsticks etiquette
Chopsticks are for eating!
Don’t use it for anything else.
Don’t stand your chopsticks straight into your bowl of food,
incense for dead people, instead place it on top on sides
Traveling on your own
Language barrier can be an issue.
Most chinese people don’t speak english very well, thus asking
locals for help can be very difficult
Flair Rooftop
58F, The Ritz Carlton Shanghai, Pudong, No. 8 Century
Avenue, Lujiazui, Pudong, Shanghai 200120 China

6. +86 21 2020 1717
https://www.ritzcarlton.com/en/hotels/china/shanghai-pudong
Price Range : $30-100
Aura Lounge & Jazz Bar
Price range: $25-60
Cuisines: Bar, European, Pub
Special Diets: vegetarian friendly, vegan options, gluten free
options
Din Tai Fung (Nanjing West Road)
JingAn Distinguish NanJing West Road 1376 , ShangHai
ShangCheng 1 Floor a104 near Xikang Road, Shanghai China
Average bill is around $140 yuan = $20 usd
Wei Xiang Zhai (Yandang Road)

7. No.14 Yandang Road, Luwan District, Shanghai China
+86 21 5383 9032
Shopping Area #1
Nanjing Road
Has many small shops along the road
Can visit Reel Mall and Shanghai No.1 Department Store
Very Crowded
Shopping Area#2
Huaihai Road:
-Most prosperous area in Shanghai
-Mainly focus on entertainment (Restaurant and hotels)
-Has three sections which has over 400 boutiques and
specialty shops

8. Outlets
Shanghai Village
Florentia Village
Airport transportation
Airport shuttle
Hotel airport shuttle
Taxi/Uber
Subway
Souvenirs
Shanghai Silk
Jade
Chinese handicraft
Paper fans

9. HTM425 Tourism Industry Trends Article
Research Paper (Sample Paper 1)-
The Green Hotel Is a Growing Niche in
San Francisco
It is my pleasure to authorize Dr. Mehmet Ergul to use this
assignment as
an sample paper as a teaching material of HTM 425 in San
Francisco
State University.

10. Contents
I. INTRODUCTION
.............................................................................................
1
II. CURRENT TREND IN SAN FRANCISCO
..................................................... 2
III. DISCUSSION ON FUTURE TREND
.............................................................. 3
IV. SUMMARY/ CONCLUSION AND LEARNING
EXPERIENCE ................... 4
V. REFERENCES
...............................................................................................
... 5
Page 1 of 5

11. I. INTRODUCTION
With the increasing concern of the environment protection,
there is more and more
tourists opt for green tourism. Going to green hotels is one of
the practices of green
tourism. Authors suggested that there are increasing numbers of
guests looking for
green hotel (Han, Hsu, & Sheu, 2010). However, some authors
pointed out that
consumers are willing to stay in green hotel but unwilling to
pay for it (Manaktola.
and Jauhari. 2007). This allegation is formed in India. However,
it may not so
applicable to San Francisco where is an environmentally-
friendly city. Therefore, I
think the green hotel is a growing niche in San Francisco.
Residents in San Francisco show much awareness and effort in
protecting the
environment. It can be proved by the commonly seen recycling
bins which basically
being categorized as recycled, compost and trash. It is required
by San Francisco

12. mandatory composting and recycling law which became
effective in 2009. In April
2013, there is a ban of plastic bags in San Mateo country as
well. Every plastic bag
will be charged for 10 cents. It implicates that the San
Francisco residents are quite
well-educated about protecting environment.
Page 2 of 5
II. CURRENT TREND IN SAN FRANCISCO
Manaktola. and Jauhari. (2007) thought consumers are unwilling
to pay a premium for
green service. Even if consumers want to go green, they faced
with constraints or
conflicts which resist them go have green behavior. It can be
also explained by the
satisfaction of wants which ignores the long term benefits of
society (McDaniel and
Rylander, 1993).

13. However, I am quite doubtful about this allegation. It may be
true in the old days
since the green awareness was comparatively low. There was
less issue about global
warming, air and water pollution etc. With the increasing
population and the use of
energy, the number of ecological conscious people has been
increased.
Environmentalism has been an important issue in the
marketplace (Han et al., 2009).
Laroche et al. (2001) discovered that ecological conscious
consumers intend to spend
more to consider ecological issue. Marriot has to double the
number of “green rooms”
which offers purify air and water due to high demand, given
that consumers has to
pay US$10 premium. (Gustin and Weaver, 1996)
Page 3 of 5

14. III. DISCUSSION ON FUTURE TREND
It is believed that the going green phenomenon will be more
popular. The reasons are
threefold. Firstly, it is believed that hotel can save money in the
long run since hotel
industry is one of the most energy-and-water intensive sectors
in the tourism industry
(Bohdanowicz, 2005).For example, the cost of buying energy-
saving bulbs is high.
But it reduces electricity expense in the long run. Secondly,
they can gain positive
publicity which is called the corporate social responsibility.
Going green is one of the
ways to define the brand, creating a base of loyalty guests (i.e.
ecological conscious
consumers). Chan (2005) agrees that green hotels satisfy eco-
friendly consumers’
needs and avoid criticism of existing tourism practices as well.
Thirdly, researchers
found out that consumers are willing to accept the minor
inconveniences in green
hotels, for example, reusing towels and using recycled products.
They are keen to

15. learn about the positive environmental attributes of green
hotels. (Kim and Han, 2010).
It proves that consumers are not so reluctant to sacrifice their
existing lifestyle.
In the future, with the increasing competiveness of the hotel
industry, it is believed
that hotels will be more customer-oriented, trying to cater for
niche consumes’ needs.
The number of green hotels will be increased to satisfy the
surging demand. And the
price of green hotels will be lower due to keen competition.
Page 4 of 5
IV. SUMMARY/ CONCLUSION AND LEARNING
EXPERIENCE
There is an increasing environmental concern. More and more
consumers prefer a
green lodging facility that follows environmentally friendly
practice. (Han, Hsu and
Sheu, 2010). From consumers’ perspective, given there is a high
fee of going green, it

16. is proved that the ecological conscious consumers are still
willing to pay a premium
for using green facilities. From hotels’ perspective, though a
huge capital is needed to
be a green lodging place, they are still willing to invest to save
money in the long run.
Moreover, hotels forecast that there is a basket of green guests.
It is showed that green
market is a growing niche. With more green promotion, it is
predicted that the green
market will not only be a niche anymore. There is a possibility
that they can share a
same market share in the industry.
This is a useful assignment since it gives me a chance to
explore the trend in
hospitality. Following the trend is not enough. This is just a
reactive response to the
industry. To be a leader, you need to forecast and to be reactive.
This is why I love this
assignment.

17. Page 5 of 5
V. REFERENCES
Bohdanowicz, P. (2005). European hoteliers’ environmental
attitudes: Greening the
business. Cornell Hotel and Restaurant Quarterly, 46, 188–204.
Chan, W.W. (2005). Predicting and saving the consumption of
electricity in
sub-tropical hotels. International Journal of Contemporary
Hospitality
Management, 17(3), 228–237.
Gustin, M. E. & Weaver, P. A. (1996). Are Hotels Prepared for
the Environmental
Consumer?. Journal of Hospitality & Tourism Research, 20 (1),
1-14.
Han, H., Hsu, L. T. & Lee, J. S. (2009). Empirical investigation
of the roles of

18. attitudes toward green behaviors, overall image, gender, and age
in hotel
customers’ eco-friendly decision-making process. International
Journal of
Hospitality Management, 28 519-528.
Han, H., Hsu, L., & Sheu, C. (2010). Application of the theory
of planned behavior to
green hotel choice: Testing the effect of environmental friendly
activities. Tourism
Management, 31, 325–334
Kim, Y. & Han, H. (2010). Intention to pay conventional-hotel
prices at a green hotel
– a modification of the theory of planned behavior. Journal of
Sustainable Tourism,
18 (8), 997-1014.
Manaktola, K. & Jauhari, V. (2007). Exploring consumer
attitude and
behaviour towards green practices in the lodging industry in
India.
International Journal of Contemporary Hospitality
Management, 19 (5),

19. 364-377.
McDaniel, S.W. and Rylander, D.H. (1993), “Strategic green
marketing”, The Journal
of Consumer Marketing, Vol. 10 No. 3, pp. 4-11.
HTM 425
Guidelines
*
FORMAT OF THE PAPER4 Double Spaced& Numbered pages
(excluding title page, cover page and references)Min 3
references together with the copies of material usedAPA Style
especially at citing and referencingProper use of GrammarTable
and Figure in APA style formatting
*

20. From the syllabusTourism Industry Trends Article Research
Paper (4pages) Find a tourism trade industry or journal
article that discusses a future trend we need to anticipate in the
global tourism industry related to marketing, management, or
finance of a popular destination. Discuss why you think it is
important and whether you agree or disagree with the authors
predictions. You can combine your findings from your
presentation. A total of 5double spaced pages (excluding
references and cover page) of written work that relates to
tourism industry trends must be completed by the end of the
semester. (Students will select their own topic under the
guidance of the course instructor) Each student will prepare an
individual report.
*
Content of the PaperFind an article discussing a current trend in
tourism for that destination. (It could be a possible trend for the
future)Geographic OverviewBrief History and CultureSample
ItineraryStats about the popularity of the destination, etc…From
the syllabus: Areas to Cover:
Sections of the paper will include but not limited to:
Introduction, Geographic Overview of the Region/Country,
Current / Future trends, Summary and the learning experience
after studying that particular topic.
*

21. Some Major things to AvoidDo not forget to divide your work
into chapters (Eg: Introduction, Conclusion Etc)Do not copy the
words directly from the source. Give an explanation with your
own sentencesIf you have an Appendix, make sure it has a title
and its at the end.
*
APA LINK FROM COB International Business Department
Dr. Joel NicholsonGreat toolTake a look at the examples.
http://userwww.sfsu.edu/~jnichols/APA-Style.htm
Thanks Dr.NicholsonPLEASE CHECK THE SAMPLE PAPER
ON ILEARN
*
How your Papers be Graded?HM 425 FINAL PAPER GRADING
GUIDELINES:GENERAL FORMAT OF THE PAPER: 10
PTSCover Page (2 pts)Table of Contents (2pts)Page Numbers
(2pts)Reference page – Appendices (2pts) Using proper
paragraphing (2pts)USE OF APA WITHIN THE PAPER: 10
PTSProper citing of the sources used within the paper and
reference page (5pts)Proper citing of tables and figures
(5pts)Use of quotations or sentences paraphrased

22. (5pts)GENERAL FLOW AND THE QUALITY OF THE PAPER:
10 PTSUse of language, grammar and punctuations (4pts)Flow
of the paper in terms of sequential order (3pts)Length of
sentences (3pts)
*
PRESENTATIONTrade Show FormatPromoting and
International Destination
*
Questions that the participants could ask during the sessionsHM
425 – LIST OF POSSIBLE QUESTIONSWhat are the main
attractions in that area?Are there any Historical
landmarks/Museum to visit?Are there Any “Must See”
attractions which could fascinate travelers?What are the
possible accommodations in that area? Classify..What are the
good restaurants? Price Ranges?? How safe is to travel alone
and are there any place travelers should avoid going there?Is
there any public transportation in that area? If so how it
works?Are there any good quality shopping areas for
travelers?Are there any factory stores, outlets to visit for
travelers? Eg: winery, shoe factory…etc…How much is the
roundtrip from SFO- to destination?
*

23. Questions ContinuedIs there any rental places to rent a car or
public transportation will work.How easy to transfer from
airport to hotel Are there any suggestions on memorable items
to buy for friends and family? What is the official language?Are
there any hand gestures to avoid?Are there any cultural
taboos?Are there any theatrical/shows/ festivals etc to see?What
is the economic impact on tourism on that region?What are the
exchange rates from U.S. Dollars to …..?Are there any dress
codes when you go religious places?
*
Criteria in grading your presentationsHM 425 PRESENTATION
GRADING SHEETName of the Group Members:Date & Country
to be presented:Layout of the Poster Board:Roles of the
Individuals in Each Group:Knowledge about the topic
covered:Additional Comments:Grade for Each Member:
*