Digital Marketing, Media Management, and Community Management Professional from Kerala having strong exposure in web optimisation, news indexing, syndication, etc

1. Jayakumar K, MBA, IRCA (UK) Certified Lead Auditor
New Media/ Community Management and Data Analytics Expert
Current Positions/ Recognitions
 Subject Matter Expert in Media Empanelment Committee at Information & Public Relations
Department (I & PRD), Govt of Kerala
 New Media Advisor at Mahatma Gandhi University
(https://www.mgu.ac.in/uploads/2018/11/IMG_0001-1.pdf )
 Deputy Commander (Honorary Position) at Kerala Police Cyber Dome and have been recognised as
“Top Contributors” during the period 2018, 2020 (http://www.cyberdome.kerala.gov.in/thanks.html)
in online PR areas
Guest Faculty : IIITM-K . Govt of Kerala
Kerala Media Academy, Govt of Kerala
Press Club, Trivandrum
Memberships : International Register for Certified Auditors (IIQM/TRG/R/491/09)
Information System Audit Controls Association, ISACA ID: 435418
Mobile : +91 9995668444
Mail : kjay_kumar@yahoo.com
I myself, Jayakumar K, have got gleaned exposure in defining and implementing Internet based
lead generation components like Get Found Tactics ( Search Engine optimization –SEO, Social
Media Optimization- SMO, Search Engine Marketing-SEM, and Social Media Marketing) , Online
Branding, Online PR, Reputation Management, Lexical Analysis, Landing/ Squeeze Pages, Welcome
pages, Buyer personas and ‘Call to Action’ in collaborating effectively with stakeholders, vendors
and clients ( Persona Approach). Strong exposure in defining KPI and ROI audit parameters for any
Business / ecommerce system at par with generally accepted QMS standards based on the matrices
defined through closed-loop analysis. Sound knowledge in Google and Social media algorithms
adopting latest BERT and NLP parameters.
Community Management: I have redefined conventional PR tactics with New community
Management attributes and media management technology for various online media companies, This
method more precisely defines how an entity, organisation or a person should communicates or
interacts with public adopting latest algorithms, frame-works and content leveraging tactics
Web Journalism: From newsgathering, to storytelling in new formats to engaging with more
followers through content creation, optimisation, syndication, indexing, and publishing across social
media, web interfaces and search engines.
Web/ Social media analysis: Depending upon the market, I am capable enough to identify trends
and sentiments adopting Latent Semantic Indexing (LSI) and Natural Language Processing (NLP)
algorithms
Strong exposure in Analytics and web auditing: capable of identifying and eliminating non-
conformities existing in the websites or social media pages based on digital marketing or online PR
perspectives. Hands on exposure in Google analytics, Tag Manager, Web Master, and hRef tools.

2. Sound knowledge in Search Engine and Social media ads: such as search campaigns, visually rich
display campaigns, rich text ads, optimised video ads (SubRip Mechanism), remarketing,
programmatic advertising and mail sponsored ads. Defining proper ad extensions also comes under
the scope of the above task.
Gleaned knowledge in enabling monetization from various web attributes such as news feeds, blog
posts, Youtube videos and Facebook posts (Instant articles and ad breaks)
The Chronicle and Status quo
New Media consult: Worked for Mathrubhumi online during the period 2010, and at present
engaged with Metrovaartha online edition, Kerala Voter, Mflint News, and Local Economy. My
responsibilities includes generating and increasing adv revenue through proper Google news indexing
and social media engagement, content leveraging and publishing
I have derived an effective online election campaign frame-work for major political parties in India
and this has successfully been tested and implemented in 2015/16 Assembly Elections and 2020
Local body elections in Kerala. I have been entrusted to design professional/ job oriented IT training
programs for a Govt entity named Keltron Knowledge Service Group Since 2001.
24th
December 2014 to 5th
June 2021 During this period I have been holding the position as CEO/
Ex officio CTO in Cearsleg Technologies Pvt. Ltd, one of the Google partner company in Kerala.
As a CTO I was absolutely acting as a key member in digital operation within the company, and
playing essential to the entire business structure and strategy when transformation is required, as this
dictates how the programme of change is planned and executed. As a CTO I have specific
technological insight and therefore I was directly involved in helping the entire organisation identify
where technical systems and identify the non-conformities associated with latest algorithms changes
by Google, Search Engine companies and social media platforms. I was responsible to analyse and
identify client requirements and recommending solutions based on current trends, competitor analysis
et al.
I define my Roadmap : I always ensured that our vision (Customer experience-led / Service
design-led/ Prospect- based/ Persona based) is linked to strategic goals, through effective
technology implementation the difference between “where you are now and where you want to get
to”.
 I was in the role of Digital Marketing/ Online Public Relations Cartographer role in identifying
CRS, preparing KPIs, Marketing plans and ensuring K-factors through closed-loop analysis
 My plans are non-linear in nature but based on gleaned experiences, good practices, trend
analysis and latest algorithms changes, always ensure that adopted/ recommended plan will be
implemented across the organisation through systematic training
 Always start off with guiding our team with content preparation based on the nature of project,
for various social media platforms, siloing of content, plagiarism checking and eliminating
canonical issues and leveraging across various platforms through collaborative tagging process
are my initial task in achieving the result.
 I always ensure that proposed K-Factor checking satisfy with organic reach and paid campaign
initiatives such as CPC, CPM, PPC, Reach, impressions, response
 Always ensured that outdated/ unethical SEO, SMO, SEM and SMM tactics will not be
adopted under any circumstances.

3. I have been entrusted with various Govt as well as private projects as a consultant and mentor in
online PR, Social Media management and Digital Marketing areas.
Prior to above mentioned association I was working with one of the major Singapore E Commerce
company named Surprisel Pte Ltd as Digital Marketing Head(2/12/2013 to 02/12/2015).
During the tenure with Surprisel and as a Digital Marketing Manager, from time to time, I was
responsible to assist with sourcing, developing and defining frame-work and algorithms for Online
Branding, Lexical Analysis, Reputation Management, Collaborative Marketing, The Husting, and
defining persona were also comes under my overall scope of work.
During 2008 until 2011 I was holding the position of Project Secretary in British AeroSpace
Systems- Communication and Online PR (BAe Systems), during this period I was responsible for
eliciting Requirement Specifications by BAE global team and developing a high level Product
Requirements Document (PRD) and an elaborate Requirements Specification for the IT wing for
subsequent design, development, and testing activities. An unique blend of business and technical
savvy being applied over the entire project realization activities. I enjoyed spending time in BAE to
understand their problems, and find innovative solutions for their requirements. I was working with
the engineering counterpart to satisfy BAE’s internal requirements and played as a key role in cross
functional team. I led, coordinate, and supervise my work toward the end goal of achieving the result.
I had been entrusted to write specifications about single feature sets to a product realization level.
Creative writings (Technical articles)
As a technology enthusiast I have been writing technical articles in Major dailies and I& PRD, Govt
of Kerala Publications.
 Freelance writer in Deepika
 The HinduBusinessLine
 MetroVaartha
 Kerala Calling and Samakaaleenaa Janapadam ( PRD Publications, Govt of Kerala)
 Streisand Media
Education
 MBA (Systems) , Vinayaka Missions Research University (VMRU) (2008-2010)
 Certified Lead Auditor (QMS) IIQM, Jaipur, India. (Approved by IRCA, UK) (2008 May)
 MSc (Computer Science) , Kerala University (2004-2006)
 PG Dip. In Computer Application (September 1994- April 1996)
 Bachelor’s Degree in Science, University of Kerala (1990 March- 1993 March)
New Media Management Technical Qualifications ( Community Management/ Digital
Marketing/ Ecommerce/ Web Journalism)
 Facebook Certified Community Manager
 Facebook for Journalists Certificate
 Facebook/ Instagram Journalism Certification
 Google Certified Online Marketing
 Google Adwords Certification
 Certified Google Analytics
 Digital Marketing certification by Google
 Ecommerce Analytics – Data to Decisions by Google (2014, July)
 Inbound Marketing by Inbound Marketing University & HubSpot Academy
 E-Commerce Associate by Cambridge (September 2012)

4. Other Certifications
 Dip. in German (Deutsch), University of Kerala.(1996 April- 1998 June)
 Certificate in RTI-2005 by Institute of Management in Government (IMG), Trivandrum (June
2012)
Permanent Address
Pidaramthalakkal House,
Annoor, Thirumala P.O,
Trivandrum 695006,
Kerala, India
Personal Details
Name : Jayakumar K
Father’s Name : N. Krishnan Nair
Sex : Male
DOB : 01-06-1973
Marital Status : Married
Passport No : L 5214475 (Exp. Date: 24/11/2023)
Nationality : Indian
Languages Known : English, Malayalam
Jayakumar K
Port Folio
Community/ Media Management Certification Public URLs
https://www.facebookblueprint.com/student/award/dGAWGGp998UGfjo6yPFSRxFh
https://www.facebookblueprint.com/student/award/daMePZtz91PR3msBTWELMtEg
https://www.facebookblueprint.com/student/award/d93msB21ZjxVnqcRnwiVCgtV
https://www.facebookblueprint.com/student/award/PXCuDNnodqSD5Dyv99vcCmBH
https://www.facebookblueprint.com/student/award/NAzxHm62oTU9N2WUyDDvSMEm
https://www.facebookblueprint.com/student/award/F7peSfrL6STRioHCSvABpySM
Web Journalism Certification Public URLs
https://www.facebookblueprint.com/student/award/HmMa9RXYaEFRMF4CW7mDSQaC
https://www.facebookblueprint.com/student/award/ybzcygVxCFKpQPpohJzdHXkd
https://www.facebookblueprint.com/student/award/jNDo3hTMRFQrij3KKya4iuKw
https://www.facebookblueprint.com/student/award/Xdl5Re0PUI8dfEfYiREGNBQf
https://www.facebookblueprint.com/student/award/9E4AQyvRbuD2ct32bVap7mg6
https://www.facebookblueprint.com/student/award/AyAgGe1WyYNMriysemEVDie9
https://www.facebookblueprint.com/student/award/J47EfuU1TzNuyyuSbHRAkM3
https://www.facebookblueprint.com/student/award/3wHhFtaRHwXkT2dzrwRyFEE9
https://www.facebookblueprint.com/student/award/z5dxX1pbLfrQ6WMGpnyQI5C1

5. Articles published in Major dailies
Sentiment Analysis at MetroVaartha
https://m.metrovaartha.com/article/people-compassionate-thomas-issac/62640
https://m.metrovaartha.com/article/news-detail/62637

6. By line Articles
https://www.deepika.com/feature/Feature_Details.aspx?feature_cat=cat28&newscode=16620
https://www.deepika.com/feature/Feature_Details.aspx?feature_cat=cat28&newscode=16621
https://www.deepika.com/careersmart/career_news.aspx?id=2272
https://www.deepika.com/News_Cat2_sub.aspx?catcode=cat2&newscode=560251
https://www.deepika.com/feature/Leader_Page.aspx?ID=8590
https://www.deepika.com/feature/SpecialNews.aspx?ID=6446&topicId=31
https://m.deepika.com/article/news-detail/16621
https://m.deepika.com/article/news-detail/16620
https://www.deepika.com/archives/Archive_NewsView.aspx?catcode=cat2&NewsID=560251
https://epaper.deepika.com/c/60864692
https://m.deepika.com/article/news-detail/560251
http://www.metrovaartha.com/news/45012/come-and-digitize-the-study
http://www.metrovaartha.com/news/8340/digital-marketing-article-by-k-jayakumar
https://m.metrovaartha.com/article/people-compassionate-thomas-issac/62640
https://m.metrovaartha.com/article/news-detail/62637
Referral / Inline
https://www.thehindubusinessline.com/info-tech/social-media/social-media-filter-bubbles-could-
create-frogs-in-internet-well/article9715288.ece
https://www.thehindubusinessline.com/news/national/now-netas-can-make-campaign-speeches-via-
this-mobile-app/article7173895.ece
https://www.thehindubusinessline.com/news/national/in-netsavvy-kerala-online-poll-campaign-
strategists-are-much-in-demand/article8452209.ece
https://www.thehindubusinessline.com/todays-paper/tp-politics/a-tweet-here-an-fb-post-there-parties-
take-to-folksonomy/article7127486.ece

7. https://www.thehindubusinessline.com/news/national/frenzy-over-kozhikode-collector-is-a-google-
bomb/article7421915.ece
https://www.thejasnews.com/news/kerala/cyber-security-conference-for-police-officers-118688
https://www.expresskerala.com/cyber-security-conference-for-police-officers-trivandrum.html
https://www.manoramaonline.com/education/jobs-and-career/2018/10/22/career-selection.html#
https://malayalam.news18.com/news/career/career-guidance-new-media-courses-and-career-
117491.html
https://www.deccanchronicle.com/nation/politics/190416/kerala-assembly-election-facebook-is-not-
the-limit.html
Niyamasabha
http://www.niyamasabha.org/codes/publications/Documentation%20Kerala/DOPER%20JUL-
SEP%202017.pdf
Screen shots of certain news in Print Media (URLs are not available)

18. തെരതെടുപ്പിന്തെ ഹൈതടക്ക് വഴികള് (A channel discussion at Kairali Tv)
https://www.youtube.com/watch?v=MoOH4JHjWag