Digital marketing, Online PR, Online Reputation Management SEO Experts in India having strong knowledge in web trend analysis and marketing strategy planning. Digital Marketing expert in India

1. Jayakumar K, MBA, IRCA(UK) Certified Lead Auditor
New Media Strategist and Data Analytics Expert (Digital Marketing and Online PR areas)
CTO, CEARSLEG Technologies Pvt Ltd (A Google partner company)
https://www.google.com/partners/#a_profile;idtf=8338243445
Current Positions/ Recognitions
New Media Advisor: Mahatma Gandhi University
Deputy Commander (Honorary Position), Kerala Police Cyber Dome
New Media Consultant, MetroVaartha News paper
Academic Governing body member in ELIMS Institute of Management Studies
Guest Faculty : IIITM-K . Govt of Kerala
Kerala Media Academy, Govt of Kerala
Keltron Knowledge Service Group
Memberships : Confederation of Indian Industries (CII)
International Register for Certified Auditors (IIQM/TRG/R/491/09)
Information System Audit Controls Association, ISACA ID: 435418;
Mobile : +91 9995668444
Mail : kjay_kumar@yahoo.com
Mr. Jayakumar has got gleaned exposure in defining and implementing Internet based lead
generation components like Get Found Tactics ( Search Engine optimization –SEO, Social Media
Optimization- SMO) , Online Branding, Online PR, Reputation Management, Lexical Analysis,
Landing/ Squeeze Pages, Welcome pages, Buyer personas and ‘Call to Action’ in collaborating
effectively with stakeholders, vendors and clients ( Persona Approach). Strong exposure in
defining KPI and ROI audit parameters for any Business / ecommerce system at par with
generally accepted QMS standards based on the matrices defined through closed-loop analysis.
Sound knowledge in Google and Social media algorithms.
Mr. Jayakumar has derived an effective online election campaign frame-work for major political
parties in India and this has successfully been tested and implemented in 2015/16 Assembly
Elections Kerala (Wiki article is available). Mr. Jayakumar has been entrusted to design
professional/ job oriented IT training programs for a Govt entity named Keltron Knowledge
Service Group Since 2001. As a technology enthusiast Mr. Jayakumar has been writing technical
articles in Major dailies and I& PRD, Govt of Kerala Publications.
Jayakumar K, has been entrusted with various Govt projects as a consultant and mentor in online
PR, Social Media management and Digital Marketing areas, prior to above mentioned association
Mr. Jayakumar was working with one of the major Singapore E Commerce company named
Surprisel Pte Ltd as Digital Marketing head. During the tenure with Surprisel and as a Digital
Marketing Manager, from time to time, he was responsible to assist with sourcing, developing and
defining frame-work and algorithms for Online Branding, Lexical Analysis, Reputation
Management, Collaborative Marketing, The Husting, and defining persona were also comes under
his overall scope of work.

2. During 2008 until 2011 Mr. Jayakumar was holding the position of Project Secretary in British
AeroSpace Systems- Communication and Online PR (BAe Systems), during this period he was
responsible for eliciting Requirement Specifications by BAE global team and developing a high
level Product Requirements Document (PRD) and an elaborate Requirements Specification for the
IT wing for subsequent design, development, and testing activities. An unique blend of business
and technical savvy being applied over the entire project realization activities. He enjoyed
spending time in BAE to understand their problems, and find innovative solutions for their
requirements. He was working with the engineering counterpart to satisfy BAE’s internal
requirements and played as a key role in cross functional team. He led, coordinate, and supervise
his work toward the end goal of achieving the result. He had been entrusted to write specifications
about single feature sets to a product realization level.
At present Mr. Jayakumar has been holding lead positions in various Technopark companies and
consultant/ Guest faculty positions in major Govt entities and writing technical articles in major
dailies and I & PRD publications by Govt of Kerala
Memberships
 Confederation of Indian Industries (CII)
 International register for Certified Auditors (IRCA-UK)
 Information System Audit Controls Association (ISACA)
 International Association of Computer Science and Information Technology- Singapore
 Computer Science Teachers Association
 Institution of Engineering and Technology-IET
 Global Community of Information Processionals (AIIM)
 Open Source Community For Infrastructure Software (OW2) and also a
 Member in Editorial board in International Journal of Electronics and Computer Science
Engineering (IJECSE)
Creative writings (Technical articles)
 Freelance writer in Deepika,
 The HinduBusinessLine
 MetroVaartha
 Kerala Calling and Samakaaleenaa Janapadam ( PRD Publications, Govt of Kerala)
 Streisand Media
EDUCATION
 MBA (Systems) , Vinayaka Missions Research University (VMRU) , India
 Certified Lead Auditor (QMS) IIQM, Jaipur, India. (Approved by IRCA, UK) (2008 May)
 PG Dip. In Computer Application (September 1994- April 1996)
 Bachelor’s Degree in Science, University of Kerala (1990 March- 1993 March)
Digital Marketing/ Ecommerce Certifications
 Google Certified Online Marketing
 Google Adwords Certification

3.  Certified Google Analytics
 Digital Marketing certification by Google
 Ecommerce Analytics – Data to Decisions by Google (2014, July)
 Inbound Marketing by Inbound Marketing University & HubSpot Academy (2013
January)
 E-Commerce Associate by Cambridge (September 2012)
Other Certifications
 Dip. in German (Deutsch), University of Kerala.(1996 April- 1998 June)
 Certificate in RTI-2005 by Institute of Management in Government (IMG), Trivandrum
(June 2012)
PERSONAL INFORMATION
Name : Jayakumar K
Father’s Name : N. Krishnan Nair
Sex : Male
DOB : 01-06-1973
Marital Status : Married
Passport No : L 5214475 (Exp. Date: 24/11/2023)
Nationality : Indian
Languages Known : English, Malayalam
Jayakumar K