The document discusses the results of split tests conducted on a pricing page to increase revenue per visitor (RPV). Adding a monthly pricing breakdown to an annual plan increased RPV from $5.78 to $6.94. Adding a two-year plan option further increased RPV to $7.80. Including an explainer video increased RPV to $8.85. The biggest increase was seen with a test offering monthly, one-year, and two-year options plus a video and monthly pricing breakdown, which more than doubled RPV from the original $5.78 to $16.80.
3. Tim Paige - LeadPages - @TimThePaige
Tim Paige is the Conversion Educator at LeadPages. An
experienced marketer in all forms of media, Tim spends his
days speaking to the most successful marketers across
multiple industries. You may recognize his voice from the
hundreds of webinars he’s done at LeadPages, or from
ConversionCast, the official LeadPages podcast. He has
already helped grow LeadPages’ customer base to 25,000 and
grow their email list to over 130,000.
7. About LeadPages
• Launched in January of 2013
• Now have over 25K customers
• Hit a $3.5 million run rate within our first 9 months
• Growing at about 20% month over month
• Over 100 people in size (and hiring at LeadPagesJobs.com)
• Alexa ranks our site (www.leadpages.net) the 641st most popular on the web
9. What We Do
Our customers use our SaaS platform and 70+ landing
page templates to create high converting landing pages
to get more leads and sales.
including:
• Opt-in Pages
• Webinar Registration Pages
• Sales Pages
• Thank you Pages
• Plus context-based text, image, and timed LeadBoxes
10. What We Do
Our customers use our SaaS platform and 70+ landing
page templates to create high converting landing pages to
get more leads and sales… including:
• Opt-in Pages
• Webinar Registration Pages
• Sales Pages
• Thank you Pages
• Plus context-based text, image, and timed LeadBoxes
11. What We Do
Our customers use our SaaS platform and 70+ landing
page templates to create high converting landing pages to
get more leads and sales… including:
• Opt-in Pages
• Webinar Registration Pages
• Sales Pages
• Thank you Pages
• Plus context-based text, image, and timed LeadBoxes
12. Our Dataset
• We process over 3.5 million opt-ins/leads per month
• About 15 million page views per month
• Over 30K pages were created on our system (in the
past 30 days)
• We are now storing over a billion points of data
48. One of the key ways we’ve
gotten results is through
webinars.
Here’s the webinar registration
page that got Ryan Deiss (from
DigitalMarketer.com) a 72%
registration rate…
49.
50.
51. ”A few weeks ago I held a webinar and the
registration page (created with LeadPages.net)
converted at 72%. This was by far the HIGHEST
converting landing page I’ve ever tested.”
— Ryan Deiss
52. Key Takeaways
• Test RELENTLESSLY.
• Keep in mind: Point Of View, Immediacy, and Concreteness.
• Do webinars, right away. And use tested, proven templates.