Fat Cat Rewards Affiliate Panel(2)

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Greg Simon from Fat Cat Rewards' Presentation from the 'Power Affiliate' panel at affili@syd - Australia's first affiliate marketing conference, which was run in Sydney in May 2009

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Fat Cat Rewards Affiliate Panel(2)

  1. 1. Greg Simon – Co-Founder – Director [email_address]
  2. 2. Quick Snapshot <ul><li>Lead Generation & Customer Acquisition Specialist </li></ul><ul><li>7 Years Experience Online </li></ul><ul><li>About FatCatRewards.com </li></ul><ul><li>Less than 6 Months Old </li></ul><ul><li>Delivers over 200,000 Leads each Month to Advertisers </li></ul><ul><li>International Reach </li></ul><ul><li>250,000 + Members – growing by over 3,000 daily </li></ul>
  3. 3. Introduction <ul><li>Inside the Mind of the Super Affiliate </li></ul><ul><li>How to Attract & Retain Super Affiliates </li></ul><ul><li>International Opportunities in Affiliate Marketing </li></ul>
  4. 4. The Mind of the Super Affiliate <ul><li>Always testing offers, but will very quickly cut losses on campaigns if not performing </li></ul><ul><li>EPC (Earnings Per Click) is the most important metric! </li></ul>
  5. 5. Top 3 Ways to Attract Super Affiliates <ul><li>#3 - Provide Flexible promotion options (e.g. Pay Per Call, Pay Per Lead, Co-registration, Pixel placement/Hosting) </li></ul><ul><li>#2 - Have the Highest EPC in your Vertical (minimum .50c) </li></ul><ul><li>#1 - Constantly Improve Conversion Rates!!! </li></ul>
  6. 6. Impact of Poor Conversion Rate <ul><li>Bad reputation amongst Affiliates for having poor performing offer </li></ul><ul><li>Affiliates tell each other what offers are working and those which are not </li></ul><ul><li>Your poor converting offer is driving the Super Affiliates away </li></ul>
  7. 7. Tips for Advertisers <ul><li>Always Optimise before & not after placing your offer on Affiliate Networks </li></ul><ul><li>Have the best EPC in your Vertical </li></ul><ul><li>Keep making your EPC go up – and not down </li></ul><ul><li>Always be split testing (conversion rate testing) landing pages </li></ul><ul><li>Provide tried and tested Creative & constantly be refreshing creative </li></ul>
  8. 8. Overseas Opportunities for Affiliates & Advertisers <ul><li>UK & Canada best converting English speaking markets outside of AU & NZ </li></ul><ul><li>Large amounts of Ad Budgets Moving Online </li></ul><ul><li>High Traffic Value </li></ul><ul><li>Email very responsive </li></ul><ul><li>Large amounts of Social Traffic </li></ul><ul><li>Finance and Travel Verticals very Strong </li></ul>

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