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11 Obvious A/B Tests You Should Try

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Kissmetrics on SlideShare
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11 Obvious A/B Tests You Should Try Follow Neil on Twitter @neilpatel #KISSmetrics Doing Business on the Web for 11 Years. Run at least 4 new A/B tests a month Test #1 Add the word “free” in your ads Results CPA decreased from $60 to $43 Test #2 Create an explainer video Results Increased conversions by 64% Test #3 Have your signup button scroll Results Increased conversions by 138% Test #4 Remove form fields Results Increased conversions by 26% Test #5 Two step checkout process Results Increased conversions by 10% Test #6 Show off your live product Results Increased conversions by 38% Test #7 Free trial vs. money-back guarantee Results Increased conversions by 116% Test #8 Trial length Results Increased conversions by 102% Test #9 Time based bonuses Results Increased conversions by 11% Test #10 Adding dollar values to free offers Results Increased conversions by 22% Test #11 Button colors Results Increased conversions by 21% THANK YOU. Neil Patel quicksprout.com npatel@kissmetrics.com

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11 Obvious A/B Tests You Should Try January 23, 2014 Neil Patel
Follow Neil on Twi er @neilpatel #KISSmetrics
Doing Business on the Web for 11 Years Run at least 4 new A/B tests a month
1 Test #1 Add the word “free” in your ads
Results CPA decreased from $60 to $43
2 Test #2 Create an explainer video
Results Increased conversions by 64%
3 Test #3 Have your signup bu on scroll
Results Increased conversions by 138%
4 Test #4 Remove form fields
Results Increased conversions by 26%
5 Test #5 Two step checkout process
Results Increased conversions by 10%
6 Test #6 Show off your live product
Results Increased conversions by 38%
7 Test #7 Free trial vs. money-back guarantee
Results Increased conversions by 116%
8 Test #8 Trial length
Results Increased conversions by 102%
9 Test #9 Time based bonuses
Results Increased conversions by 11%
10 Test #10 Adding dollar values to free offers
Results Increased conversions by 22%
11 Test #11 Bu on colors
Results Increased conversions by 21%
THANK YOU Neil Patel quicksprout.com npatel@kissmetrics.com

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