The document outlines plans for the Mumbai Masters Premier League, a proposed T20 cricket league in Mumbai with the following key details: - It will be a franchise-based league with 8 teams comprised of amateur and aspiring cricketers. Franchise owners will be businesspeople and entrepreneurs. - The league aims to provide an experience similar to global T20 leagues and promote health, fitness, business and cricket in Mumbai. - Plans cover operations, scheduling, franchise agreements, legal documents, integrated marketing and broadcasting. The first season is scheduled to take place in Mumbai in 2018.

1. Mr. Prashant Pathare
Project – Mumbai Masters Premier League
Mumbai Cricket Club (MCC)
Location: Mumbai

2. Objective
o Opportunity for common man and cricket enthusiasts
o Experience of playing similar to T20 global leagues
o Bringing back the youth and sporting attitude
o Regaining health and fitness as a daily schedule
o Build and/or lead your own team
o Owning a franchise and thereby building entrepreneurship skills
o Building cricket
o Local brands meeting business and strategic objectives
Mumbai Masters Premier League – Season 1
Introduction
o T20 Local Cricket League
o Inception 2018
o Location: Mumbai
o Eight franchise based team
o Players comprised of cricket enthusiasts, potential talent but lost opportunity
o Franchise owners comprising of business-oriented, entrepreneurs
o Venue: Mumbai Police Gymkhana, Marine Lines, Mumbai
o Format: A total twenty seven games to be played

3. Scope of Work
Lead Designing, Planning of a T20 Cricket league
Finance
o Prepared one year projected cash-flows considering various
scenarios
o Preparing budget across marketing, operations, and legal
Operations
o Created a Project plan from planning phase till the execution
of the league
o Timelines designed for respective tasks, & with resource
allocation
o Finalizing venue with requisite considerations and fees
o Shortlisting of vendors required for event execution,
hospitality
o Drafted an operational plan for match day, and press
conference
Mumbai Masters Premier League – Season 1
Product Design (Tournament Structure)
o Ensuring competitive balance across the entire duration of
the league, and using financial planning techniques, and
stakeholders involved; the format was designed
o Scheduling period and macro-economic factors also
considered for the design
Franchise
o Prepared a list of deliverables a team owner/s can attain for
securing franchise rights with requisite fee
o Created a franchise proposal document & agreement
o Pitched to various eligible parties
o Onboarding of franchise
Legal
o Drafted documents required for agreements with
broadcaster, franchise, and sponsors
o Prepared all approving documents from concerned
authorities required to stage a sporting event

4. Scope of Work
Lead Designing, Planning of a T20 Cricket league
Marketing
o Defining goals for starting tournament
o Designing of an integrated marketing communication
strategy using OOH, Radio, Print Media and Digital
Marketing
o Embedding digital platform to generate a database for
franchise owners and fans
o Designed content as before, during, and post the event
o Onboarding of agency and liaising for creatives
o Initially promoted the league using Facebook and Email
Marketing
o Created sponsorship proposals for brands associating
through league and franchise
Defined deliverables for activation
Mumbai Masters Premier League – Season 1, Mumbai Cricket Club
Broadcasting
o Onboarding a potential service provider for airing through
Digital Media
o Negotiated with service provider on terms of advertising
slots offered for brands associated with franchise and/or
league
o In case of barter deal, made pointers ensuring payoff is
equal