Initially played a generalist role while executing this project but in next edition, lead and executed it as a cross-functional leader.

1. Mr. Prashant Pathare
Project – Mitsui Shoji T20 League
Venture of Mumbai Cricket Club (MCC)
Seasons: Seven and Eight (Indian Summer of 2017 & 2019)
Location: Mumbai

2. Introduction
o T20 Local Cricket League
o Existing since 2011
o Conceptualized by Mumbai Cricket Club (MCC)
o Comprising of five teams
o Players comprised of regular players playing under Mumbai
Cricket
o Venue: Mumbai Police Gymkhana, Marine Lines, Mumbai
o Format: Round Robin League followed by Semi-Finals &
Final – Total Games: 23
Mitsui Shoji T20 Cricket League
Purpose
• Amateur players gaining experience in T20
• Amateur players to play and interact with top
first class cricketers
• Players interacting with cricket stalwarts
• Showcase their skills and talent
• Pathway to a bright cricketing career
Previous Promotion
o Digital Marketing
Website
Social Media Marketing – Facebook
Online Scoring
o Above The Line
Radio: Brief scores
Buses
Articles in Print across English, Hindi, and Marathi
o Below The Line
Press Conference
o Broadcasting only the Final Game on Facebook

3. Mitsui Shoji T20 Cricket League – Season 7 (2017)
Scope of Work
Promote the T20 cricket tournament solely through social-media with minimal budget, and roping sponsorship if possible
Promotion of the tournament
o Selected Facebook as the only social-media channel
o Created a list of requisite and relevant hashtags for respective posts
o Engagement was designed for before and during the tournament
o Liaised with external resources – agency for creatives, journalist with match-day events, online scorers
o Content created around press-conference, all match-days, and articles published in print-media
o Events section was created highlighting the schedules of press-conference and every game to be played
o Performed Facebook-Live of vital moments within the all matches until Semi-Final
o On every match day, content was periodically posted across every games played
o Wrapped every match-day with highlights through snaps & in-built music
o For Finals
Roped in broadcaster for airing the match considering their potential
Engaged periodically across the game through self-designed visualization with the help of Microsoft-Excel
Sponsorship
o Devised sponsorship strategy, and customized proposals as per brand’s needs
o Pitched to potential brands, and negotiated on a possible association
Marketing
As the tournament was into seventh edition, priorly understood the flow of the tournament and which platforms it was
promoted. Analysed the social-media health and thus devised strategy plan accordingly depending on the resource and
financial budget

4. Scope of Work
Lead & execute the entire sporting event across all functions, with requisite budget and four human resources
Mitsui Shoji T20 Cricket League – Season 8 (2019)
Marketing
o Devised Integrated Marcom Strategy using OOH, Radio,
and Digital Marketing
o Digital Marketing (Email, Facebook, Website)
Content created around press-conference, all match-
days, and articles published in print-media
o Liaised with external agencies for creatives, ATL & Venue
activation, and press-conference
o Provided every match day updates to Radio, and Print-
media POCs
o Devised sponsorship strategy & pitched to potential
brands
o Provided periodic updates on brand’s venue
sponsorship activation
o Airing of Final game through Facebook
Human Resources
o Assigned and delegated tasks to the allocated resources with
optimal output
o Hired an intern by following the standard recruiting procedure
o Ensured intern executed cross-functional roles after undergoing
orientation, training and assigning tasks
o Sought periodic reports & feedback from the team
o Maintained lateral hierarchy throughout the period
Finance
o Product Design led to maximizing profit
o Preparing budget and cash-flow statement
o Monitoring cash-flows
o Payments to vendors, volunteers, and intern
Operations
o Sought legal requisite permissions from respective authorities to
execute the tournament at the venue
o Ensuring all activities were planned with risk mitigation factors
o Timelines designed for respective tasks, & with resource allocation
o Liaising with service provider for Trophy, medal, and souvenirs
o Ensured production efficiency by adhering to timelines
Product Design (Tournament Format)
o Analysed and changed the format to make it more balanced
o Though the number of games reduced to seventeen, competition
prevailed throughout tournament unlike previous editions