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CREATIVE work for Penta Investments
Communications Plan for Penta Investments Launch, Friday 8 July 2016 – Sunday
10 July 2016
Key Contacts
Name Position Contact Number Email
Angela Gaturu Communications
Consultant
+61435 519 098 lizgaturu@gmail.com
Rebecca
Mwangi
Events Manager +254720 534 736 becmwangi@gmail.com
Aim
This document describes the communication and consultation activities that will be undertaken for the launch
of Penta Investments Ltd.
Objectives
The key objectives of the plan are to:
 Raise awareness of Penta Investments as an ideal SME investment company; and
 Increase target market and membership.
Key messages
 This unique event offers free, world class, consistently quality information about the benefits Penta
Investments has for its members.
 Penta Investments has a range of services including savings and loans, and six weeks educational
classes on the secrets of investing for a bright future.
 Penta Investments provides an opportunity for members to genuinely plan a wise financial future.
Stakeholders
Penta Investments
Staff Members
Investors
External
Residents in the local area
Middle class white collar
workers
Family and friends of Penta
Investment members
Government and service agencies
Industry and community groups
Master of Ceremony (MC)
Acrobat & Dancers
Nice & Lovely sponsor rep.

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Collateral
Item Required
Printed Materials
Posters
Flyers
Postcards
Customer Feedback Forms
Signage
Banners
Adhesives/stickers
Brochure
Publication
Other___________________
Size Stock
Editorial
Daily Nation
East African Standard
Kenya Times
The Star
Radio
TV
Other Street press___________________
Publications
Internal newsletter – Business Daily Weekly newsletter
Retailer e-newsletter
Nation Centre e-newsletter (Marketing)
Nairobi City Council Parking
Internal Intranet
Other____________________
Media Relations
Media Release
Media Alert
Interview/briefing
Other____________________
Online
Stakeholder websites
Online listings
Social Media
Blogs/Forums
Other ____________________

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Action Plan
Activity Description Date required Responsibility Cost Status
Flyers Design and print 30/06/21016 RM complete
Media release Create and disseminate June AG - complete
Pull-up banner Design and print RM complete
Flyers Distribute Ongoing Penta Investments
Staff
Complete
Media alert Create and disseminate weekly Ongoing RM - Complete
Interviews Propose and schedule as requested ongoing RM Complete
Editorial - Print Propose photo opts to Community
Daily Nation, East African Standard,
The Star and Kenya Times
Ongoing RM - Complete
Listings Ensure print and online listings are
maximized weekly
Ongoing AG - Complete
City publications Make standard info available to all staff 30/06/2016 AG - complete
Social media Create FB event for the launch 08/06/2016 AG Complete
Social media Maintain presence on FB and Twitter Ongoing AG - Complete
Word of mouth Supply MC, sponsor and entertainment
group with information on the Penta
Investments launch on Thursday, the
day before the launch.
Ongoing and
07/07/2016
RM - Complete
Total
Feedback and or sign off on the attached communication plan to be provided by Thursday 30 June 2016
Rebecca Mwangi, Events Manager Date:
Angela Gaturu, Communications Consultant Date: