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FAMILY CORPORATE
VALUES and TALENT
The only way to show you care is to
ask for the values that are real…
FAMILY CORPORATE
VALUES and TALENT
The only way to show you care is to
ask for the values that are real…
What Am I
Talking About
Today?
Company Values
Also known as
behaviors, pillars
and
competencies..
…That Companies
Care Enough to
include In:
recruiting
Performance
Succession
Back in the day, we
didn’t worry about
common values in the
workforce
It was nice while it
lasted.
S#%# Happens…
As a result,
company values
don’t mean as
much today
Where do
Company Values
Play in the Biz
World?
always collateral
maybe recruit-perform-succession
collateral
recruiting?
Performance?
Succession?
Why the……
REALITY
If company values don’t
represent how people get
rewarded, they are
DEAD ON ARRIVAL
in their use in recruiting,
performance and
succession…
Lame values=not caring
REAL LIFE
EXAMPLES
Re: How Values Reflect Rewards
Quiz time
ze showdown
400 employees
300 managers
100 companies
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
TAKE 1:
Identify the top 4
corporate values
selected by a sample
of 100 companies…
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
TAKE 2:
Identify the top 4
corporate values
preferred by a sample
of 300 employees…
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
TAKE 3:
Identify the top 4
corporate values
preferred by a sample
of 300 managers…
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
TAKE 4:
Identify the top 4
corporate values
preferred by a sample
of 50 High Performers..
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
What Do
Those
Results Tell
Us?
Companies create value
sets that are consistent
and expected…
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Those values are
expected by the
masses…
BUT
Companies create
value sets that
aren’t valued or
used by managers
or high
performers…
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Which means
=Dead on
Arrival
Used in…
But absent from….
Want Some Case
Studies to Look
At?
So what’s that
mean for a
HR Pro?
Assume any
matching work
you do on soft
values is BS…
TO TURN IT
AROUND…
Values Need to
Reflect How…
You HIRE
You REWARD
You FIRE
Separate the:
FROM
Differentiation
=
Identifying the real Values and
Stacking Candidates/employees
accordingly
Top Mean Questions..
(to get at factors/values that matter)
1. What two things do your top performers
have that average players don’t? (stars)
2. If you could fire three people today, who
would it be and why? (wish list and why)
3. What do you have that you wish your
direct reports had more of? (ego)
4. Other than skills, what do your current
recruiters suck at filtering for? (gaps)
OR
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Integrity
Drive
Teamwork
Ambition
Communication
Innovation
Competitor
High Energy
Execution
Smart
Wisconsin State SHRM Show Keynote (2010) - Family/Corporate Values

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Wisconsin State SHRM Show Keynote (2010) - Family/Corporate Values