Digital Personalization In Product And Service Offerings,...

Digital personalization in product and service offerings,...
Table of Contents
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1 Introduction................................................................................... 2
2 Digital Personalisation – Product and Service Offerings ................. 3
2.1 Digital Personalisation Methods used within Product/Service
Offerings........................................................................................... 4
3 Online systems design –Mechanisms for customer influence and persuasion .......................................................................................... 6
3.1 Price transparency ................................................................... 8
3.2 Product transparency ... Show more content on Helpwriting.net ...
The search engine site called "Excite" offers "My Excite
Start Page" which enables the user to select the content and style shown at their page when they log in. Amazon is also able to recommend CDs or
DVDs to a user based on their history of book purchases (Rayport and Jaworski, 2001).
This paper provides an in–depth literature review to show how through Electronic Commerce, businesses are able to digitally personalise their offerings
to target a certain consumer base and also how internet based selling mechanisms help to influence customers.
The paper is structured in two sections. The first section of this article is organised to explain the definition and effect of digital personalisation. The
second section will provide facts on internet based system designs and how certain selling mechanisms such us pricing are personalised to influence
customers. Questions to be discussed will include:
п‚·
п‚·
How do online technologies impact information available to consumers?
What strategies do firms use through internet–based selling to influence consumers?
Digital Personalisation – Product and Service Offerings
Phillips (2003) defines digital personalisation as "using artificial intelligence to find patterns in customers' choices or demographics and to deduce
projections from them". A

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My Future For Dollar Workout
Our future for Dollar Workout's is looking superb! On another note, our sales are down 2.2% this month. The selection we have chosen to present a
plan of improvement is a proposal. As the Manager of Dollar Workout's, I would like to implement a new strategy to increase the sales for our next
coming up month. The strategy is known as personalized customer service.
Let's start with the importance of personalized customer service. The goal is to create a personal touch with the customers. Starting with the simplest
way of giving the customer a personal touch may be to greet the customer by his name. Furthermore, a more complex method would be for our staff to
call the customer in the morning and encourage them to get to ... Show more content on Helpwriting.net ...
If we do not manage to get this situation under control, this could be a catastrophe. All though I have found the solution that we will introduce to Dollar
Workouts, this should mend the punctured hole, thus allowing us to move on into the future. In addition, the strategy is called personal customer
experience this will allow the employees of Dollar Workouts to get to know the customer rather than to just take their money. Furthermore, assales
begin to climb this will be a sure sign that the employees here at Dollar Workouts are putting the strategy in stone, and we will be rewarding each one
of them with a raise in pay. Finally, in order to increase our monthly sales for Dollar Workouts, the employees are needed the most for putting the
discussed methods into effect.
Introduction
Due to our decreases in sales, we will be introducing a strategy known as personal customer service. This strategy will give Dollar Workouts a
brighter future not for just itself, but our employees, as well as a competitive advantage over other surrounding gyms. We will be working together,
to become very competitive. If our sales continue to decrease at a 2.2% rate a month we will not be able to maintain the gyms bills, as well as your
pay. No need to panic, customer personal experience has been proven to increase sales in many businesses. I have looked over how we could manage
to implement personal customer service to its full effect; many creative ways have sparked a

Why Direct Mail Marketers Love Variable Data Printing
Why Direct Mail Marketers Love Variable Data Printing
Keywords: variable data printing, variable printing, digital printing
Persona: Direct Marketing Daryl
Photo options:
http://depositphotos.com/40101833/stock–photo–printing–machine.html http://depositphotos.com/13123801
/stock–photo–hand–reaching–images–streaming–as.html http://depositphotos.com/22715635/stock–photo–distributing–information–in–a–digital.html
http://depositphotos.com/23356664/stock–photo–junk–mail–flyers.html Today, brands play a bigger role in our lives than ever before. They're texting
us, tweeting us, and occasionally even insulting us. The ways brands interact with consumers has evolved, and so have shoppers' expectations.
Consumers have come to expect a higher ... Show more content on Helpwriting.net ...
Variable DataPrinting and 1:1 Marketing Campaigns
Today, variable printing can do far more than simply print unique address labels. Marketing collateral can be fully customized for each individual
contact. This includes customization for salutations (names), body text, and even images. Combine these capabilities with customer engagement
analytics, and 1:1 direct mail marketing campaigns can be executed on a mass scale.
Here are a few of examples of 1:1 variable data printing campaigns in action:
A nonprofit is mailing previous donors for a holiday giving campaign. Postcards feature an image of a soup kitchen, homeless shelter, or winter coat
drive based on which initiative the donor supported in the past. Accompanying text highlights the number of dinners, beds, or coats which could be
provided for a $50 or $100 donation. By leveraging past donation behavior and appealing to the causes that donors feel most passionate about, the
campaign sees a 40% increase in holiday giving.
A business consulting firm develops new features for their reporting software. To promote the new capabilities, they send brochures to marketing
directors working in finance, B2B, and B2C services. Each brochure features a case study from a client in the target's field as well as industry specific
images and language. This targeted approach results in twice as many leads as a previous campaign with no industry targeting.

A fashion retailer

Using Online Computer Aided System
Due to new and advanced technologies and innovative manufacturing developments, many companies in 2016 are using online computer–aided system
or software to produce custom output for many online products that they sell. It is a place where customers can customize what they want through their
e–commerce websites before they buy. Joseph Pine said that it is the process of developing, producing, and delivering affordable goods and
services with enough variety so everyone can find exactly what they want. A place that customers can individualize and personalize a merchandise
before purchase. Moreover, the customization can range from different colors and flavors to sizes and shapes, or logos to characters and numbers. For
example, a customer can add different RAM sizes to his or her MacBook. They can also add a logo or name to a t–shirt or personalize their shoes with
different colors and designs. There are many variations and flexibilities when it comes to online mass customization. Customers can design their own
shoes and have them delivered within a few weeks through the Nike website. The Nike iD system is easy to use. The process begins with choosing the
unique style or icon. Then the customers can choose the colors and patterns of the upper sole, underlay, swoosh, flywire, laces, midsole, and text
/graphics. The options are endless. It is a true inspiration and amazing experience for anyone who wants individualization and personalization. The
biggest downsides to this

Recommendations : Mass Customization Process
Recommendations: Mass Customization
Imagine someone going into a store to buy a suit. The first thing they do is pick out a design they like or a color that they love. However, it is always
a struggle to find the exact one they were looking for, some are the right color but not the right design, some are the right design but not the right color.
The buyer is instantly pulled into a fritz, the suit buying conundrum has been set in motion and the mass produced company has created a highly
unsatisfactory buying process. The customer is either forced to buy suit he does not desire, buy one off the internet without knowing if it fits, or go to a
custom tailor while spending heaps of money that most don't possess. The answer? Become the tailor while reducing the cost. Under Armour has made
indications recently they could be planning a widespread Mass customization process that could lead the way for generations to come, and we highly
recommend they go forth with it. We believe this because we find it will help Under Armour increase their business globally by encouraging creativity
and uniqueness, adding value to the distribution process, and which will lead to high customer satisfaction.
Through Mass customization, Under Armour will be creating products that are unique to their individual segments, thus they will be able to delve into
their customer's, as well as, their own individuality when designing and distributing products. According to the article, "The Benefits of Mass

How Important Is Environment to Patients Suffering from...
How Important is Environment to patients Suffering from Alzheimers or Dementia:
Is there no place like home?
With an aging population in Canada it is becoming more apparent that housing is quickly becoming a major area of concern. Should seniors stay in
their own homes or more to residential care setting which can provide 24 hour care? This is a difficult decision not only for the older individual, but
also for their family, friends and support system. In this review I will take a look at some of the research done regarding this issue. The effect of one's
environment seems to have a significant impact on how well an individual does in various setting whether it be their own homes or in institutional
setting.
A great deal of research has taken place to understand the effect of one's environment on older patients with dementia or Alzheimers and the importance
of personal adjustment to various types of institutional or home settings. How patients feel about the environment they are in is relevant and directly
related to how the patients progress within their diagnoses and their ability to maintain cognitive function. (Chuck, Milke, & Beck, 2005, p. 330)
The research done to date on the impact of one's environment on how well they adjust to residential settings for dementia and Alzheimer's patients,
seems to indicate that there definitely exists a strong correlation between the individual and their ability to adapt to the residential setting. One of the
key factors

Health Literature Review Essay
To locate the articles to be reviewed, a systematic approach will be used to search for the sources on many electronic data bases such as PubMed,
Cumulative Index to Nursing and Allied Health Literature (CINAHL), Scopus, Ebsco, EMBASE and Science Direct. The articles searched for will be
published between 2007–and 2017 and the search terms used will be drawn from the research question. These key words include, "direct payments",
"personation of care" direct payments and adults with learning disabilities", "effect of direct payments". The literature search generated a large
amount of relevant, current as well as dated articles as well as some that were not so reverent for this research. To reduce the number of articles
located I used... Show more content on Helpwriting.net ...
Similarly, advocates of direct payments in line with personal budgets argue that they can achieve a wide range of policy objectives such asbetter
outcomes for social care users (Poll et al. 2006), greater empowerment of recipients, thereby conferring more dignity and personal responsibility
(Hatton et al. 2008). Those against have argued that the use of direct payments to encourage personalisation of care, as well as encouraging service
users to become more independent and autonomous, is a government ploy to absolve itself of responsibility toward its citizens (Woolham et al 2015).
In Ferguson (2007) is also of the view that the personalisation agenda represents not so much an extension of choice as a privatisation of risk due to
the way it shifts responsibility away from the state and on to individuals with social care needs and their unpaid carers.
Despite the controversy around the topic, evidence from the literature show that the use of personalisation, and personal health budgets had led to
improved health outcomes for adults with learning disabilities. In support, Jones et al (2013) in their randomised controlled trial observed that direct
payments were linked to a significant improvement in patients' care–related quality of life and psychological wellbeing. On the same note, evidence
show that

Ucoat It Case Study
At UCoat It, we believe that you shouldn't have to choose between high–performance floors and beautiful ones. Our floor coating systems are true,
commercial–grade coatings formulated for industrial, commercial and residential use that come in a variety of systems and colors specifically
designed for you to get that personalized looking floor. One of the many benefits of choosing UCoat It floor coating systems is the unique ability for
customization. We offer plenty of different options to suit all of your needs. With UCoat It floor coating systems, you can truly have a one–of–a–kind
floor that adds protection, professionalism, and personality.
Colors
All of our floor coating systems come in a variety of colors including the recently introduced: Midnight Blue, Explorer Blue, and Latte colors available
in our UCoat It system. The exact color options depend upon the system but all systems offer a wide range of choices for personalization.
Highlight pictures of our most popular colors OR showcase all the systems with their color choices
UFlek Flakes
In addition to our variety of base color options, our UFlek flakes are a popular way to add additional decorative qualities to your floor. Available in 12
standard blends, 42 colors, 4 metallic, and glow–in–the–dark, ... Show more content on Helpwriting.net ...
Available in 9 solid colors, 9 pre–mixed 1:1 with white options, and 4 color blends, URock creates a very textured surface that helps to create an
anti–slip surface, ideal for those floor areas that come in contact with bare feet and/or your pet's paws. These easily hand dispensable granules can be
applied as light or as heavy as you desire during the bond coat application process. All that is needed for the finishing touch is either UGloss,
UGloss–AF or UGlaze as a top coat to seal and provide additional

Personalization In Health And Social Care Case Study
2.3 Personalization and Privacy Concern
In the rapidly developing mobile health market, MHS providers need personalized services increasingly in order to attract customers and capture the
market. Meanwhile, it will involve the issues of users' privacy inevitably, and this seems to be an adoption behavior paradox. On the one hand, users
enjoy personalized mobile health services, but on the other hand, they are reluctant to disclose their personal information or as little as possible. To
illustrate privacy concerns and personalization, they will be discussed in detail separately.
2.3.1 Personalization
Personalization exists in many fields, and has been defined in many references (Hagen et al., 1999) (Riecken 2000) (Adomavicius et al. 2005). ... Show
more content on Helpwriting.net ...
Users can not only improve the efficiency through applications and enjoy convenience brought by the technology, but also can bring them to their lives,
manage their health and access benefits from the service. In this way, the mobile health user is not only a recipient of technology, but more as a
consumer. Moreover, mobile health services are based on users' personal information. However, the convenient and personalized service, inevitably,
initiates users' privacy concerns. Therefore, personalization and privacy concern have moderating effects on the factors in protection motivation, and
consequently, influence the mobile health services adoption. The integrated model is depicted as in Figure 2.1 and is expected to have great predictive

The Media Controversy
The news has a responsibility to provide accurate information to the American people. However, journalists are only human, and it is important to take
note of any biases present in their writing. W.L. Bennett is one scholar who addressed this concern, arguing that journalism has four main media biases:
personalization, dramatization, fragmentation, and authority–disorder bias (Bennett, 2012). While Bennett voices concerns of adverse consequences,
scholars Ozen Bas and Maria Elizabeth Grabe argue that biases like personalization can help people with lower education levels retain information
better (Bas & Grabe, 2015). Referencing two news clips and an article, this essay argues that media biases rampant across platforms have good intent to
get ... Show more content on Helpwriting.net ...
The news clip is under one minute, and shows clips of the teacher high fiving his students before entering the classroom, while the journalists are
smiling at the story. While the story is about a teacher from North Carolina, the fragmentation is present of the brevity of the content. One possible
explanation could be from Bennett's statement on fragmentation, which he argues is normally the result of time constraints (Bennett, News Content:
Four information biases that matter, 2012). With that in mind, this clip was perhaps used to fill in time and provide a quick human interest story,
something to make viewers feel good as they start their day. This, however, leaves a lot to be asked, such as what type of community exists in the
school, what do parents think about it, and if there were any direct incidences that inspired him to do

Coke 's Newest Packaging Scheme
When I need a cup of coffee in the morning, I always reach past the other mugs and use my personalized mug. It's a taller white mug, with my name
'Lizz' printed in a colorful playful font. I love my unique mug not only because of the fun design, but because it is personalized for me. The
personalization of the mug makes me feel connected to my special mug. If another member of my family were to use my mug, they would feel no
connection to it. When an item or product is personalized to us, we feel an instant connection to the object. Why have a plain mug, when you can have
one with your name on it? Personalized items are everywhere for this reason. There are mug, hats, stationary, and many other items with
personalization. Coke has realized the connection between personalized products and consumers, and is taking full advantage of the trend. Under
Coke's newest packaging scheme, 'Share a Coke', bottles are printed with names on the side, so a consumer can have their own personal Coke.
Packaging schemes, such as Coke's 'Share a Coke' campaign, lure consumers into purchasing a product through personalization. With their new
marketing campaign, Coke makes consumers feel connected to their product. People around the country dig through shelves to find a bottle with their
name on it. These bottles do not differ much from a normal Coke, one side has the traditional 'Coca–Cola' logo, and the other side says 'Share a Coke
with' following by one of 250 names. And if

E-Commerce Shift Towards Personalization, Dynamic Pricing,...
Over the last few years the rapid expansion of the internet has lead to many technological, business and social shift. Examples of such shifts are the
increased demand for greater internet bandwidth, the movement from physical shops to online shops and the social acceptance and trust in using the
internet for financial transactions. As the internet and E–Commerce become more integrated into our lives they continuingly drive changes in how we
work and live as mentioned above. The future of E–Commerce promises to bring further changes in our lives as the internet continues to expand and it
is these possible future shifts which I will discuss in further detail.
The first shift which is already being implemented is the increased ... Show more content on Helpwriting.net ...
The customisation features mentioned above are only the beginning of the personalisation movement, as user monitoring technologies continue to
progress, websites will have much greater access to information and be able to use this information in more productive ways. One example is Digital
Rights Management (DRM) which was initially developed to prevent copyright infringement, however more advanced forms of DRM can now be
used to gather digital media usage data which is used to develop preference profiles and implement price discrimination (Inderscience, November
2008). The information gathered via such new technologies would allow websites to develop adverts that are designed to appeal to each individual
consumer and promote products and services the customer has the greatest interest in. Looking further into the future, websites may be able to work
together to produce and share individual user profiles which contain personal details and information on preferences that could be used for marketing,
or possibly creating universal user logins which give access to all participating websites.
Although there is strong evidence to suggest that personalisation can greatly improve the appeal of a website, restraints would still need to be used
when setting the level of customisability as too much can be detrimental to the website by making the experience confusing and feel intrusive (Fung, T.
Dec. 2008).

Literature Review Of Related Literature On Mobile Services
6.6Literature Review
6.6.1 Theoretical Literature review
This section describes brief overview of mobile services, meaning of personalization as defined from several literature and different approaches used to
personalize mobile services. It also describes mobile banking services, enabling technologies and the current mobile banking in Tanzania.
6.6.2 Overview of Mobile services
Mobile services are all services that can be used independently of temporal and spatial restraints, and that are accessed through mobile devices
(Heinonen & Pura, 2006). Mobile devices can be classified into five categories, these are communication services such as SMS, MMS video calls and
mobile emails, entertainment services which include games, mobile TV and music, ... Show more content on Helpwriting.net ...
(Hu, Li, & Hu, 2008; Lennart & SГ¶derberg, 2008).Mobile banking operates in mobile devices with limited capabilities as explained above. Therefore,
personalization is significance in mobile banking to ensure efficiency in supporting users with the services they need in the most optimized

Online Behavioral Targeting / Advertising
Online Behavioral Targeting/Advertising
Who's Watching Us?
Chris Bobbitt
Fall 2014
How far is a company willing to go to attract and keep customers? Over the years there have been several mediums for advertisers to try and entice
the general population with specific products. First there was the print industry and full page ads showing off toys, fashion and many other products
to consumers. Radio was wildly popular with musical, variety shows, sports broadcast, western, science fiction and so many other shows that were
sponsored by food products, cleaning supplies, cigarette ads and so on to keep people listening and buying goods heard on their favorite stations.
Television came along and change the way advertising was ... Show more content on Helpwriting.net ...
Companies have been using target advertising since the early twenties to entice people to buy their products. Bright, bold pictures would take up a
full–page in the paper to sell dresses, appliances and automobiles. With the growth of technology, advertising started to get more and more personalized.
With the inventions of the radio, television, personal computers and the internet throughout the years, companies adapted to the everchanging climate.
An inside look at how an online targeting company operates and the lack of Federal regulation for behavioral targeting.
Target advertising in Radio: For the first time, advertisers could put a voice to the ear of the consumer through the magic of radio. Jingles and
famous actors would talk about many different products in the homes of Americans. Magazine and newspaper advertising were the main sources of
advertising and radio brought excitement to the consumer like never before. Testimonials were a big part of radio advertising. A company would
have an announcer declare soap, car, and cigarettes were better than any other out there and that a certified person declared it so. This early form of
advertising targeted on a very broad scale across the nation.
Target advertising in Television: The evolution of advertising would only grow with television. Companies could now show its products on a
rectangular tube to millions of

Chic B ' Tique Case Study
Chic B'tique Case Study
(1) Summary: A major nationwide hotel company has added a new brand to their portfolio called Chic B'tique. Their hotels are high–rise with locations
in major urban areas. The Chic B'tique's have many elements relating to sight, smell, touch, and sound, that combine to create a sensory atmosphere.
The guest is captured by the different elements that have been brought together to create this atmosphere in the Chic B'tique. The guest walks into her
room and is greeted by her favorite flowers and chocolate, with a rich and luxurious atmosphere. The hotel features: 688 guest rooms and 19 suites, 18
floors, 1 fine–dining restaurant, 1 casual–dining outlet, 1 lounge, meeting space, business centers, health club, helipad, ... Show more content on
Helpwriting.net ...
During the time period of April 1 to May 31, the period that is being analyzed, guest room prices range from $225 to $450 (Sunday through
Thursday) for a king or double queen room. Suites start at $1250, and weekend rates range from $185 to $295 with suites starting at $650.
In the surrounding area of Metropolis, there are two peak periods in late spring and mid–fall. Conferences, conventions, and corporate meetings are
attracted to this area because it has a clean and safe downtown area and easy access to the local airport. This local airport is served by national
carriers that have moderate fares to most major cities. This makes Sunday and Monday nights in Metropolis busy with arrivals, with the hotel almost
being sold out on Tuesdays and Wednesdays. Thursday runs about 70 percent full, while Friday and Saturday nights are nearly empty (Tranter, 2009).
(2) Similar Products In the Hospitality Field: There are similar products in the hospitality industry that compare and contrast to those offered at Chic
B'Tique. For example, Omni Hotels have taken a lead in sensory enhancement within their hotels, which is similar to what Chic B'Tique provides.
Omni Hotels has a "Sensory Advisory Board" of specialists that concentrate on amenities that are offered to guests. According to Come to Your Senses:
Omni leads the way in targeting all the senses to attract guests, "Omni has assembled leading experts as

Internet Content And The Conversion Rate
How to Personalize Your Content to Increase the Conversion Rate
Despite it's lack of use in for beginners in this industry, personalizing web content is one of the best and well known ways to increase the conversion
rate of your content campaigns. Personalization is the quickest path to triggering emotions, and emotions are what ultimately drive your audience to
make purchases. It is safe to say that when you start writing your copy as if it's a descriptive memo, directed at one person, you will see a complete
180 with your campaigns.
The Surprising Trait That Fuels Your Readers' Need forPersonalization
While the current state of television media allows consumers to record multiple shows, skip advertising, and time–shift viewing as ... Show more
content on Helpwriting.net ...
So, what did they find out?
A consumer 's desire for control is what influences their positive experience with personalized media content. When you spin this fact to help you
leverage your web content, you will find that all of your copy will start to facilitate an environment where engagement starts to increase, and
conversions take place more often.
How to Segment Returning Visitor Personalization
You can personalize web content with just about any information. When sending emails, you're naturally sure to include the name of your recipient, but
that's not the only thing you need to know to provide the ultimate customization experience. Content Marketing Institute Recommends that you
categorize readers by the following traits:
Location – If you know that it's winter in Missouri, but your viewer is in Florida, you don't want to be talking about cold weather. This only re–affirms
the fact that the conversation isn't personal. Use location in your segmentation to ensure the best UX everywhere you can.
Interest – This point references a user's interest in your products and services. You can gauge this factor by understanding what's going on in the
bigger picture. What niche are you in? Now, what niche is your reader in? If you sell children's toys, but your reader is a male athlete in his early 20s,

you may have to do a little more lead nurturing than with a homemaker.
Behavior – Setup tracking to find out who is

Summary: The Personalization Of The Standard American Diet
This piece is part of a month–long Wanderlust and YOGANONYMOUS series about the power of journaling. In Ayurveda, each person is unique.
Furthermore, what might be appropriate for you to eat when you're 8 years old, isn't necessarily what you should be eating when you're 80.
Likewise, you need to alter your intake based on the weather and other external conditions. The personalization of the Standard American Diet is
based more on tastebuds, cravings, and convenience, rather than learnings about life science. Thriving on routines, some wake up daily to savor
eggs and bacon, while others scarf down coffee and a bagel with cream cheese on the go. Lunchtime favorites may be a sandwich and chips or a
burger and fries. After all the carbs, fats, and sodium, some may hunger for pizza and beer or pasta and wine for dinner.... Show more content on
Helpwriting.net ...
But we are all creatures of habit. And unfortunately, many of those habits are not best suited for us. According to Food Allergy Research &
Education, one in 13 U.S. children suffer from food allergies. And every three minutes a food allergy reaction sends someone to the ER. Allergic
reactions are unpredictable. Usually, food allergies present with "normal" responses such as gas, bloating, itchiness, cravings, headaches, fatigue,
irritability, or dark circles under the eyes. Some can cause anaphylaxis shock, and be fatal. http://www.foodallergy.org/symptoms Beyond food
allergens, there are food sensitivities which can be hard to diagnose. Enter the food

Supervisor Discrimination Roles
Understanding the role of Supervision and Discrimination roles between Supervisors while training Supervisees are using the ethnic and roles that
include Intervention skills Conceptualization skill, and Personalization skills while Supervisor used addition areas of focus like teaching, counselor,
Consultant. Michael has the insecurity of his counseling skills and abilities to help his clients. According to (Bernard & Goodyear, 2009, p 437–438),
discrimination mode, supervisors focus on the following skills of that can help supervisees with include Intervention skills, Conceptualization skills,
personalization skills, and other skills that supervisor focus on in areas such as Teacher, Counselor, Consultant. Supervisor employs the theory–based

Paradox Of Personalization
A huge group of people is against the Internet which was born in the 1900s and has grown up too fast. Sue Halpern in her article "Mind Control and
the Internet" mentions to the paradox of personalization and the self–expression promoted by the Internet through Twitter and Facebook. People on the
Internet write comments for many blog posts that are disrespectful. This problem is not just about controversial subject same as sports or politics, but
for almost anything. The next point that Sue explains is about marketing that means corporations use people to advertise their product on Facebook's
pages. When someone click on the "like" button on a Facebook's page for a product, may an ad for that product appears on the pages of their friends.
Twitanalyzer

Sgw Model Of Cultural Competence
Cultural competence is significant especially for group leaders since groups have so much diversity. "To provide competent supervision, supervisors
must assist trainees in conceptualizing diversity issues, becoming aware of personalizations related to diversity, and generating diversity–competent
interventions at all levels of group work interaction (Okech & Rubel, 2007, para. 4). Okech and Rubel (2007) researched the integration of cultural
competency into the supervision of group work model (SGW). The SGW model focuses on the supervision cultivating the group leaders to be
competent "on learning to meet the needs of individuals within a one–on–one relationship, as well as successfully understanding and intervening in
subsystems and the group–as–a–whole

Mass Customisation And Its Effect On The Individual And...
Mass Customisation in Architecture
Introduction
Mass customisation implies a relationship between an individual and the production process.
For mass production to occur a process must be created which aims to fabricate a product in the easiest and the least redundant way. This process is
highly designed to create products which are virtually identical in mass quantities (Image 01.1). The final outcome caters to the product rather than to
the individual. A process, on the other hand, which allows for a product to be produced based on the needs and wants of the individual requires a link
to be created between the person and the system. (Image 01.2) For this relationship to exist, the individual must have a knowledge of the different ...
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The combination of these two factors are then forced upon the user, who will never consider the possibility of variation.
Extrusion moulding, additive fabrication and water jet cutting are the three production methods which this project will explore in the context of a joint
at an architecturally viable scale. In architecture, joinery exists in wood work and metal and is intended to create a connection between separate
elements. For example a lap joint in wood work or welding, or a metal t–plate are intend to be static joint details which can bring together multiple
elements. The ball and socket joint, however, is a joint type which does connect separate elements, but allows for movement among them. This can be
utilised to create structures which can withstand forces acting from various angles, or structures which can be dismantled, folded and transported. Thus
exploring the ball and socket joint which is a natural or manufactured joint or coupling in which a partially spherical end lies in a socket, allowing
multidirectional movement and rotation, will allow me to explore these fabrication methods to their greatest capabilities.
Extrusion Molding
Extrusion molding is recognized as a process of pushing a malleable material, sensitive to heat, through a plate with a predefined void. As the material
is pushed through the die, it takes on the shape of the void and therefor an object is created with a continuous cross

Chapter 7: Findings and Conclustions
CHAPTER 7: FINDINGS AND CONCLUSIONS 7.1.Chapter Introduction This chapter makes some conclusions from this study, which drawn
from chapter 1 to chapter 6.This research aims to spread a knowledge on the circumstances of user satisfaction and adoption of a WPS using the
TPB framework. The study move toward AP using CI approaches on measuring success in WP to bridge from US using IS theories as an establishing
approaches. Since IS study is comprised from many discipline such as marketing, social psychology, economics, computer sciences, and etc., this
research proposed operationalized, and empirically examine a comprehensive, frugal model that explains and predicts three dimension of user's
behavior toward adoption of a WPS and... Show more content on Helpwriting.net ...
7.3.1Implication for Web personalization Research Most Web personalization research particularly on measuring success is from algorithmic
performance using computational intelligent. This research examined and validated the use of IS theories in measuring success in Web personalization
from user's satisfaction (US). 7.3.2Implication for IS Research The measures for the success in Web personalization is defined by the set of handy
beliefs that have been verified in this research. It was empirically exhibited drawn from various literatures such as algorithmic performance and user's
satisfaction. The former literature pertaining on computational intelligent, whereas the later belongs to Information Systems (IS) studies. From
literatures in AP, it shows that many algorithms have been developed to cater the success of a WPS. However, user's satisfaction from IS theory is also
important in defining the success. It ranges from various aspects such as acceptance of technology that can be found through TAM, Web quality
(WEBQUAL), IS–success model and verified with user's behaviors for predicting the intentions of use and adopt Web personalization via TPB
framework. These findings have implications for the extending of IS theories in user's adoption of a WPS. While until to date Web personalization
success research is

The Current Situation Of Customization Within The Fashion...
ntroduction.
The purpose of this report is to review the current situation of customization within the fashion industry and to discuss how this may effect the industry
as whole in the future.
By examining a range of recently written reports, aritcles and websites involving the customisation of fashion the report will briefly describe the history
of modern fashion as a whole, the evololution of the consumer mindset towards customisation in fashion and the different types of customization in
fashion today. the report will then consider the future of customized fashion and what it may offer consumers in the following years.
Background.
Customisation especially within the fashion industry is not a new concept although over the past 15 ... Show more content on Helpwriting.net ...
Begging in the early 1700's with Rose Bertin, a french fashion designer empolyed by queen marie antiontte empolyed to produce unique and one of
pieces for the queen. Haute couture continued into the 18th century with the wealthy and elite who would travel to paris for customised and unique
garments and bring them back to their own towns to be copied by local dress makers.
It wasn 't until the mid 1800's with charles fredrick worth that dress making was truly revolutionised. Worth made it so that dressmakers become
artisans of garments: a fashion designer. Worth would prapare a portfolio of designs that where often shown on live models. Clients would then select
a modem specify colors, and fabrics and would then have a duplicate garments tailor made to the clients specifications in worths workshop. Worth was
the first person to combine individual tailoring with a standardisation of the ready to wear clothing industry which was also developing in the same time
period.
Numuours couture houses have opened since worth but have since closed or become "luxury fashion" due to it often costing more than it earns
throughh sales. these companies have since moved to "luxury products" that are mass produced such as ready to wear clothing, shoes, perfumes and
sunglasses that offer the company much larger returns. By the late 1950's dressmaking and bespoke tailoring where almost completely irrelevant
completely replaced by the cheaper options

Essay On User Profiling
User Profiling: A Survey from Modeling to Personalization Abstract The growth of the available information on the web and the diversity of its users
is a valuable resource for personalization. The user profile includes the essential information about the user and it is an outcome of the user profiling
process. Building and maintaining dynamic user profile is the main challenge in developing an effective personalized application. Many research
projects and companies are interesting in developing modeling systems and personalizing user's interaction with the system. We examine what
information is being modeled for presenting various user models, how this information is acquired and collected, how the user model is represented and
... Show more content on Helpwriting.net ...
It may include demographic information, e.g., name, age, country, education level, etc. and should capture the behavior (patterns, goals, interesting
topics, etc.) of a user shows when interacting with the Web. User modeling is defined as the process of gathering information about user's interests,
constructing, maintaining and using user profiles. For example in e–business systems, it captures online users' characteristics, knows online users,
provides customized products and services, and therefore improve user satisfaction. There are two approaches in user modeling process. These are the
generation of an initial user profile for a new user and the continuous update of the profile information to adapt user's changing preferences, interests
and needs. A major challenge within user profiling is how user profiles can be constructed that accurately reflects users' preferences. User profiling
techniques have widely applied in various web search, user–adaptive software systems, web user identification, personalization, recommendation,
e–market analysis, intelligent tutoring systems, intelligent agents, as well as personalized information retrieval and filtering. The personalized systems
require some information about users in order to learn and respond to their interests and needs. The motivation of building user profiles is that each
system

Discrimination Model of Supervision
Discrimination Model of Supervision
By: Nashetta Rowell
Ethics in Counselor Education and Supervision
June 25, 2011
School counseling is a complex and demanding component of the counseling profession. With an increase of social and emotional stressors, children
and youth of today face numerous challenges. These challenges ultimately affect children in school. With an increase of suicides, drug abuse, gang
involvement, and violence amongst youth, a high demand for school counseling supervision is needed (Henderson, 1994). Parents and teachers often
turn to school counselors for guidance in helping troubled youth. Effective supervision is a benefit for novice as well as experienced ... Show more
content on Helpwriting.net ...
These four domains are identified by the American School Counselor Association as the key components of an effective comprehensive school
counseling program. Implementation of the discrimination model of supervision begins with the incorporation of the four domains of the
comprehensive school counseling program. First, the supervisor identifies which of the four domains or a combination of domains will be the focus of
supervision. When examining the three major areas of focus of the discrimination model, an additional set of skills are reviewed as it relates to
intervention, conceptualization, and personalization skills (Luke & Bernard, 2006). When observing the use of intervention skills in counseling and
consultation; classroom guidance skills, conduction of a needs assessment, and the ability to coordinate initiatives for staff would be additional focus
during supervision. Similarly, conceptualization skills would include the supervisee's understanding of the relationship among various activities
conducted by school counselors, planning a school wide function, deciding which components would be most helpful for a career day, developing a
plan for evaluation of services, and choosing a developmentally appropriate classroom intervention. Finally, supervisee personalization skills would
include how novice school counselors conduct themselves in a variety of contexts that is not

Notes On Web Usage Mining
2. WEB USAGE MINING
Data mining techniques can be mainly divided into three categories: Web structural mining, Web Content mining and web usage mining. Web
structural mining is used to discover structure from data available on web like hyperlinks and documents. It can be helpful to the user for navigating
within documents as mining can be done to retrieve intra and inter hyperlinks and DOM structure out of documents. Web Content mining can be used
to extract information from the data available on web like texts, videos, images, audio files etc. Web usage mining is the application ofdata mining
techniques to discover interesting usage patterns from web usage data, in order to understand and better serve the needs of web–based applications
(Srivastava, Cooley, Deshpande, and Tan 2000). Websites or usage data takes user's available information and browsing history, location of user etc.
as input for mining information. Web usage mining can be further divided into three categories depending upon the type of data used for mining: web
server logs, application server, application level logs. Web usage mining can be highly helpful in mining the data for web applications and thus helping
development in fields like E–Commerce. It can be helpful to discover usage patterns from Web data, thus helping serve better the needs of Web–based
applications. Web usage mining can be categorized into three different phases: Preprocessing, Pattern Discovery and Pattern Analysis. I believe, this

Key Differentiation Factors Of Capital One And Other Mass...
Page Break What distinguishes Capital One from the many other companies that use and exploit information in their interactions with customers? How
is this strategy different from other mass customisation strategies?
Key differentiation factors of Capital One in terms of using and exploiting information
Capital One's information–based strategy (IBS) was more attractive as the company became synonymous with mass customization and the Information
Revolution
Capital One use information system to assess the credit risks of customers while other companies rely on personal experience and judgments
Capital One tries to produce customized products for customer segment while other banks use "one size fit all" policy
The founders of Capital ... Show more content on Helpwriting.net ...
Why:
1. Trusted data source – Do not use FICO scores, run own tests–refer to graph
2. Information technology – independent IT support, largest Oracle database
3. Organization structure – less hierarchy levels. Suitable for cross–functional operation.
What are the consequences of an information–based strategy for expansion into different segments of the credit card industry and into other industries?
Information–based strategy (IBS) allowed Capital One to achieved competitive advantages in credit card industry. And it is mainly relied on
information and data gathered. The following discussed the consequences for expansion into different segments of the credit card industry.
Three customer groups
As what the other credit card companies do, Capital One also categorized their customers into 3 groups (prime, super–prime and sub–prime) for better
collecting the information and data and building statistical models. The cardholders are categorized by using a system called "horizontal accounting".
The company is then able to provide the products and services that matching the specific customer profile. However, it may be considered that the risk
for customers

Behavioral Targeting ( E- Havioral )
Position Essay: Does Behavioral Targeting (E– Havioral) in Marketing Presents a Greater Negative Implications Than Positive
Germimah Clarke
MCM713–H1WW
Professor Potter
November 11, 2014 How would you feel, if someone is watching your every move, whether you are going to the store, to the bathroom, on a date, at
church, while you're sleeping, in a hospital or on spring break with your friends in Cancun, Mexico acting crazy and wild! Then taking your details to
determine how to live, where to be and what to say. Behavioral targeting is something like that, but normally done by marketers in the marketing and
advertising industry, companies and corporations. There are numerous companies, businesses, and firms that monitor masses... Show more content on
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This is why you need to delete your cookies after your web–browsing activity Today, social media is one of the best tools businesses and companies
use to promote their brand, products and services, whether it is for profit or non–profit, to reach out to consumers, however they use behavioral
targeting as their secret weapon to capture consumers' buying habits so they can stay ahead of their competition. Does behavioral targeting (E–
Havioral) in marketing present a greater negative implications than positive? My position on this topic is yes. Behavioral targeting (E– Havioral) in
marketing does presents a greater negative implications than positive. I would like to call it conservative spying. My argue is this method of
advertising and getting consumers to buy products and services is dancing on the fence of disturbing. True story. I was laying on my bed watching
television and web surfing and I saw a commercial about a hair removal system Tria hair removal system and Kim Kardashian was demonstrating
how it works. I quickly looked it up on the web, I saw it and watched it for a few minutes, then I click out and went on to look at something else
music from Kem, but all of a sudden I saw Tria ads popping up every time I am online surfing. I thought to myself, 'I'm being tracked, someone is
watching me', although it did not deter me from continuing to

Filter Bubble Research Paper
Internet Filter Bubble It confounds me that the content I search on internet is not being delivered randomly rather, the search engines provides
recommendations based on the page rank algorithm and varied signals. After watching the TED Talk, I find that "filter bubble" is pervasive and
invisible. The fact that Facebook, Google, yahoo, and other major conduits through which people see the world online makes me anxious. The
algorithmic personalization and recommendations, and custom version of the world deemed to be of interest to me skews, narrows and limits
exposure to new ideas, and even may spread misinformation. In my view, filter bubble tends to de–emphasize areas thought to be of less interest to me,
and this may leave out provocative,... Show more content on Helpwriting.net ...
Filter Bubbles will definitely narrow down and enable me find different results that important to the Annotated Bibliography. However, it may be
detrimental in the sense that I have been searching a lot on the area of my degree and hence, my search results would likely be filled with unnecessary
or outdate resources. This may cause me to miss out on vital materials that would have helped to equip my Annotated Bibliography and lead me to
writing strong paper. With the limitation of Filter Bubble, trying something new, following someone unexpected, and clicking outside the comfort zone
are important techniques to get broad range of interests. By abiding by these avenues, I stand a great chance of being introduced to new perspectives
without utilizing a common ground, getting a wider range of posts and updates, and creating new connection and deeper understanding. Popping up the
filter bubble for all searches is detrimental because it privatizes everything and this makes it difficult to get information out of the common circles. It is
not helpful professionally and academically where you need new ideas about important or credible information about certain emerging claims of certain
knowledge. Nonetheless, it is important to have algorithm control over personal information with regards to what should be accessed or let out,
although it may shield one from new

Improving Student Performance Has Long Been An Issue...
Critical Assignment 1
Shelby A. Wood
Troy University
Article 1
Improving student performance has long been an issue contemplated and researched by educational professionals and psychologists. Nowadays, an
even greater burden has been placed on the shoulders of teachers, whose livelihoods are being determined by how well their students perform on
standardized tests and other academic evaluations. With this increased amount of pressure, teachers are desperate to find ways to improve student
success. As Hidi and Harackiewicz point out, the aspect of student learning that teachers have the most influence over is the amount of effort put in by
students (Hidi & Harackiewicz, 2000). Research has shown that students' motivation to meet these academic demands begins steadily declining around
the third grade (Anderman & Maehr, 1987; Harter, 1981) which means teachers must take proactive approaches in their classrooms to stimulate and
maintain the motivation of their students.
According to Hidi and Harackiewicz, student interest serves as a foundation for intrinsic motivation. While teachers are not able to directly impact a
student's individual interest (interest determined by the student's predisposition or inclination towards a subject), their situational interest (interest
generated by exteneral forces) can be greatly impacted. Their findings showed that situational interest can influence individual interest, and the two
forms of interest, working in harmony,

Personalisation In Health And Social Care Essay
The personalisation is the concept had been mentioned commonly in health and social care setting, and there are personalisation strategies
available for care providers to refer to adjust their services in order to adapt the idea. Personalisation is about to place individual at the heart of the
service with their full involvement. Individual is supported and encouraged to have choice and control over the way they want to live of their life
depends on their personal preferences and past history with a view of supporting independency of individual. It can be quite challenging for carer
staff in the care home. Take our home as example, we have 50 residents in total and if there are 10 residents all want to get up at the same time at 6am
in the... Show more content on Helpwriting.net ...
Social inclusion is a theme of reducing inequalities between the least advantaged groups, communities and the rest of society. To involve people who
are in the least advantaged groups to engage and support with opportunities are available for them can reduce the gap from the mainstream society. As
I mentioned above that some people tend to become isolated in the community due to their disability and moving into care home setting is one of the
solution to have opportunity of meeting people from same generation and sharing similar value of life thus to reduce the social exclusion. Nowadays
care providers endeavour to build good relationship with local communities by organising all sorts of events for reasons of promoting residents'
wellbeing and marketing purpose. However, on the other hand for those who choose living in care home setting as the second best due to their
increased care needs, they can be at risk of social isolation. It would not be too difficult to make the situation worse if some other resident made a
negative comment in the communal area. This will make them feel unwelcomed and want to stay in their own bedroom all the time which contribute
to the fact of being isolated in the home. Then it will rely on the management of the home in terms of how to avoiding

A Survey On Data Annotation For Web Databases
CTVS achieves higher precision than the present systems. Notwithstanding the way that DeLa and ViNT perform well on data extraction, they
disregard to cover the settled structure planning when in doubt while CTVS has the limit cover the settled sorted out pages in web. Snake has
extraordinary execution comes to fruition anyway it doesn 't handle non–coterminous pages. Bincy S Kalloor, Shiji C.G [8], proposed customized
multi–annotator approach in "A Survey on Data Annotation for Web Databases" in September 2014. In this paper display a customized annotation
approach, first alters the data units on a result page into unmistakable social affairs, such that the data in the same get–together have the same which
implies. By then for each social affair remark it from particular component and total the assorted annotations to expect a last annotation mark.
Priyanka C. Ghegade, Prof. Vinod Wadane [17], describes personalized web search (PWS) is one of the active ongoing research field that related to
the retrieval of the relevant web page results based on the user interest and preferences. ARUNPANDI.V, SUNDARAMOORHTY.S,
VARADHARAJAN.E [18], proposed the personalization involve in collecting the user interests implicitly or explicitly called as user profile.
Collecting the user interests in explicit manner is not so easy. Because the users are not interested to provide their interest to the server. So we go for
other methods to create user profile in implicit manner. Weifeng Su,

The Working Alliance Between Supervisor And Supervisee
Clinical Supervision is defined as a "distinct professional activity in which education and training aimed at developing science–informed practice are
facilitated through a collaborative interpersonal process" (Falender & Shafranske, 2004). According to Falander and Shafranske (2004), clinical
supervision involves observation, feedback, facilitating self–assessment of the supervisee, and knowledge acquisition through a variety of methods. In
supervising developing therapists, more senior members of the profession monitor the overall quality and development of the professional services
being offered by beginning members of the profession (Knox et. al., 2008). Similar to what we know about therapy, the working alliance between
supervisor and supervisee is an essential piece of what would be considered a positive supervisory experience.
Bordin (1983) defined the working alliance within clinical supervision as a collaborative process based on three central aspects: mutual agreement and
understanding regarding the goals of supervision; mutual agreement and understanding regarding the tasks of supervision; and the emotional bond
between supervisor and supervisee. Specifically, an effective supervisory alliance has been shown to be related to a variety of positive outcomes within
supervision, including enhanced trainee multicultural competence (Ladany, Brittan–Powell, & Pannu, 1997), increased trainee self–disclosure (Ladany
et al., 1997), reduced stress and psychological

A Survey On Web Personalization For Recommendations Essay
A SURVEY ON WEB PERSONALIZATION FOR RECOMMENDATIONS ABSTRACT Data mining is a process of extracting the information from
the large set of databases. As the web contain huge amount of information finding the exact information of which user required is difficult. Web
personalization is a process of analyzing the user?s navigational behavior based on web sequence access performed by the user based on which
recommendations are done. Web usage mining plays an important role in recommendation of pages to user based on user interest. Different kinds of
technics and algorithms are used for web personalization and recommendation of pages. The technics of data mining such as collaborative filtering,
association rule mining, ontology, support vector machine, sequence access patterns and web log mining are compared to know which technic is more
efficient for recommendation of web pages based on web personalization. A survey conducted to find which technic easily recommends the web pages
to user such that it consumes less time for searching the information. The paper proposes the technic that provides efficient results for recommendation
of pages to user based on user interest comparing parameters like precision and recall and matching algorithm. Web log based recommendations are
more efficient when compared to other technics as it consumes less time for searching the relevant information. The survey gives the result in the form
of the graph for different parameters. Index Terms:

Gut Microbiomes
The article's main focus was on the gut microbiome, whilst incorporating its relevance to precision medicine. By analyzing the microbiomes
composition and function, the near future could include personalized patient–specific diagnostics and therapeutics. Microbiome research entails the
complex ecosystem of microorganisms who reside on or within the human body whose genome outnumbers that of the host and effects physiological
functions. Though this research marks progression, there are limitations and challenges presented by the fact that there is variability among
individuals. Overall, the research concerning the second genome, or gut microbiome, is altering medicine for the better.
In your opinion, was this study relevant to today's issues in biology/society? Explain clearly why/how. Modern day medicine is continuously altering
due to the advancement of technology and due to occurring discoveries. The discovery of microbiomes further applies in that there is the possibility of
their being used in the processes of medicine. Though it is known that microbiomes have the possibility to be used ... Show more content on
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Gut microbiomes are unique within each individual and can be used to predict patient–specific disease activity, symptoms, severity, and responsiveness
to treatment. The article further discusses the fact that there is a connection between gut microbiomes and drug metabolism. For example, certain
patients may chemically reduce a drug that has been prescribed to them. There are even studies done on their stool cultures, which showed that they led
to the drug being chemically reduced. Therefore, the therapeutic application concerning the personalization of treatment incorporates drug modification
from microbiomes. The effects presented have the ability to further aid in understanding common drugs and provide a patient with a safer, more efficient

Brand Awareness Essay
2. Literature Review
Recently, brand equity has increasingly been defined in customer–based contexts. It defines brand equity as the value of a brand to the customer
(Aaker, 1991; Keller, 1993) defines brand equity as "a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract
from the value provided by a product or service to a firm and/or to that firms' customers." Brand awareness, brand associations, perceived quality,
brand loyalty and other proprietary assets were the five assets of brand equity. Keller (2003) argued that the power of a brand lies in the minds of the
customers and what they have experienced and learned about the brand over time. He defines customer–based brand equity as "the differential effect
that brand knowledge has on ... Show more content on Helpwriting.net ...
It is defined as an individual's ability to recall and recognize a brand (Aaker, 1996; Keller, 2003). Top–of–mind and brand dominance is other levels of
awareness included by Aaker (1996) in measuring awareness. Awareness can affect customers' perceptions, which lead to different brand choice and
even loyalty (Aaker, 1996). A brand with strong brand recall (unaided awareness) and top of mind can affect customers' perceptions, which lead to
different customer choice inside a product category (Aaker, 1996).
2.2 Brand loyalty
Aaker (1991) defines brand loyalty as 'the attachment that a customer has to a brand'. Two different levels of loyalty are classified: behavioural and
cognitive loyalty (Keller, 1998). Behavioural loyalty can be indicated by a number of repeated purchases (Keller, 1998). Cognitive loyalty refers to
the consumers' intention to buy the brand as the first choice (Keller, 1998; Yoo and Donthu, 2001). Another indicator of loyalty is the customer's
willingness to pay higher price for a brand in comparison with another brand offering similar benefits (Aaker, 1996).
2.3 Brand

Lost Art Of Personalization
The Lost Art of Personalization
You have gone to great lengths to get where you are in life. Your family, your name, and your position are causes for pride and celebration. Why aren't
you celebrating them? Consider personalizing your surroundings with items that highlight the love you have for your family, business, and
accomplishments. Not only will they stand out, but they will make an impression on everybody who sees them.
In times of old, a family's heritage was proudly displayed on a coat of arms passed down from generation to generation. Many families also possessed
a seal which was used to authenticate documents, letters, and other correspondence. In many parts of western Europe, these symbols of tradition are
still used to this day.
Monograms go back to hundreds of years BC. Used as signatures by ... Show more content on Helpwriting.net ...
Whether paper, linen, or cotton, a napkin is a necessity during dining. Guests will be impressed when picking up their napkins and noting your design
or monogram. They will be certain that you spent a fortune preparing for your event, not realizing that with proper planning and the right supplier, such
finery is actually incredibly affordable. When upping the ante and monogramming cloth napkins, be sure to have proper napkin holders to demonstrate
your exceptional attention to detail.
Ornaments. Looking for that perfect gift for your children, grandchildren, or other loved ones? Consider a personalized ornament. Many great
traditions are formed around ornaments, and great memories often last a lifetime, and beyond. Who doesn't want to hang the ornament they got from
somebody they love, especially if it is one that has been personalized?
Monogrammed clothing is not just for yacht clubs and the polo grounds. Granted, they may be more common there, but why should the luxurious
look of personalized attire by reserved for those in ivory towers? From shirt cuffs to pockets and lapels, an embroidered monogram or seal is a sign of
pride and

The Future of Customer Experience and Customer Service by...
Brief of the case study:
The Future of Customer Experience And Customer Service By BlackBerry
http://www.youtube.com/watch?v=6TQtrXyeIhY&feature=share
I have chosen a video released by BlackBerry recently, as my case study for this assignment.
This case study makes us aware of the potential future of customer experience management with the advances in technology.
Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with
that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It can also be used to mean an individual
experience over one transaction; the distinction is usually clear ... Show more content on Helpwriting.net ...
There are hundreds of examples, with more coming every day.
The point is these increasing levels of digitally driven personalization allow customers to choose what they consume, from whom, and how they interact
with and consume it. These digital experiences are training smart customers to expect everything, from every company–product, services, experiences,
and more–to be customized in a similar manner. When it comes to innovative customer experience, this all leads to one word: personalization.
'One Size Fits All' Simply Doesn't Fly Anymore. And It Doesn't Have To. No company can afford to or needs to deliver a fully customized "ideal
experience" to each individual customer across the range of digital, human, and static touchpoints and interactions.
The fact is, some customers are simply worth more than others, and it takes a great deal of intelligence for companies to figure out what the "right"
experiences are for any given group of customers, much less how to personalize them.
The good news is, "smart touchpoints" and the data they can produce, combined with the ability to analyze the digital breadcrumbs and data that
surrounds almost every customer, means that any firm of any size has the tools for intelligent personalization at hand.
Starting with what can be the biggest step, a firm needs to be willing to adjust its offerings to the needs of individual customers based on an
understanding of what those individual

Digital Personalization In Product And Service Offerings,...

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