2. INTRODUCTION
What is MEDIA?
The term media is derived from the word ’MEDIUM’ , which means carrier or mode.
Media denotes an item specifically designed to reach a large audience.
In the world of today ,media has become almost as necessary as food and clothing are.
During the past few decades media is evolved from being a piece of paper to an industry that
can, at its best spread some good useful information among people or even topple
governments.
Media plays an important role in every society.
3. WHAT CAN MEDIA CHANGE?
Our knowledge
Our behavior
Our attitude
Our emotions
Our political views
4. ADVANTAGES OF MEDIA
Helps in getting awareness about the world.
Helps in bringing the world together.
Cheap way of communication.
Helps in research and analysis.
Entertain people.
Easy advertising.
5. DISADVANTAGES OF MEDIA
Baseless ideas through advertisements.
Develops unnecessary sensation and distortion of truth to attract attention.
Because of its power to build public opinion ,the influence of media can make
the government or break the government.
6. CONCLUSION
The media has the power of educating people.
Since it affects the ears , eyes and the mind simultaneously nothing can
overcome media.
While my focus on this presentation was on the role of media, it is also important
to acknowledge the responsibility of the media in society.