This document provides information about Nestle, including its founder Henri Nestle who invented baby food in the 1860s. It establishes that Nestle is now one of the world's largest food and beverage companies, headquartered in Switzerland with over 250,000 employees worldwide. The document then discusses Nestle Fruit Yogurt specifically, describing it as a value-added, chilled dairy product containing milk, yogurt and fruit. It provides details on Nestle's marketing, product packaging, and adherence to quality, food safety, and social responsibility standards.
2. Henri Nestlé
(1814-1890)
Henri Nestlé a Pharmacist
1860s invented Baby Food.
Farine Lactee Henri Nestlé saving
the lives of many children.
Chocolate
Nescafe Worldwar II
3. Nestlé Headquarter in Vevey, Switzerland, 1866
One of the world’s biggest food and beverage company
250,000 employees
Worldwide.
4. Introduction to Nestlé Yogu Fruits
High-quality food products
Healthy
Safe
Tasty
Affordable
Product
Nestlé Fruit Yogurt
Value added Product
Chilled Dairy Product
With the Goodness of Milk, Yogurt and Fruit.
5. Marketing Ethics and Social Responsibilities
Quality of the product is maintained by foreign quality control supervisors
Halal Food
Waste treated Properly
Special Designed Clothing for Production Workers
Low Price.
7. POLITICAL
Politically Instable
Every Government imposing its own Set of Rules &
Regulations
Poor Economy
Government policies, trade union activity, and
productivity of the labor force that create either high or
low costs for businesses
Increased Labor Cost.
9. Social
Society is all about people in general, living in communities.
QUESTION : What culture is?
Culture is basically the customs, beliefs, way of life, and social
organization of a particular country or group.
Social Factore
Family
Customs and Behaviors
10. Technological
Nestlé, the world's biggest food Group
Highly Dedicated to R&D
International staff of 3500 employees engaged in the
search for innovative new products and the renovation
of existing ones
11. Improved Packaging
Nestlé’s fruit yogurt’s main aim is the use of less
excessive and more environmentally friendly
packaging products.
It uses special packaging techniques that
minimizes and eliminates loss by
leakage or evaporation
reduces spoilage
contamination by dirt
insects, bacteria, mold, moisture or oxygen.
12. Aseptic packaging.
Preserves Flavor and Product Quality.
Above everything to keep up with the quality standards
Nestlé used imported seals specially designed for packaging
dairy products.
14. Strengths
One of the largest companies in the world
Nestle is world recognized organization
Positive impact on its customers life
Better quality products and services
Strong financial position
Highly expert human resources
High quality innovative products.
Distribution network
15. Weakness
Dependent on the outside Milkmen
No single self own dairy form which provide high
quality milk to the firm.
Packaging depends upon Packages (Pvt.) limited
only.