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Managerial Accounting
Sixteenth Edition
Chapter 5
Cost-Volume-Profit
Relationships
© McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No
reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
5-2
© McGraw-Hill Education.
Cost-Volume-Profit Analysis: Key
Assumptions
To simplify CVP calculations, managers typically adopt
the following assumptions with respect to these
factors:
1. Selling price is constant. The price of a product or
service will not change as volume changes.
2. Costs are linear and can be accurately divided into
variable and fixed components. The variable costs
are constant per unit and the fixed costs are
constant in total over the entire relevant range.
3. In multiproduct companies, the mix of products
sold remains constant.
5-3
© McGraw-Hill Education.
Learning Objective 1
Explain how changes in activity affect
contribution margin and net operating income.
5-4
© McGraw-Hill Education.
Basics of Cost-Volume-Profit Analysis
– Part 1 (1 of 2)
The contribution income statement is helpful to
managers in judging the impact on profits of
changes in selling price, cost, or volume. The
emphasis is on cost behavior.
5-5
© McGraw-Hill Education.
Basics of Cost-Volume-Profit Analysis
– Part 1 (2 of 2)
Contribution Margin (CM) is the amount remaining
from sales revenue after variable expenses have
been deducted.
5-6
© McGraw-Hill Education.
Basics of Cost-Volume-Profit Analysis
– Part 2
CM is used first to cover fixed expenses. Any
remaining CM contributes to net operating income.
5-7
© McGraw-Hill Education.
The Contribution Approach – Part 1
Sales, variable expenses, and contribution margin
can also be expressed on a per unit basis. If
Racing sells an additional bicycle, $200 additional
CM will be generated to cover fixed expenses and
profit.
5-8
© McGraw-Hill Education.
The Contribution Approach – Part 2
Each month, RBC must generate at least $80,000
in total contribution margin to break-even (which is
the level of sales at which profit is zero).
5-9
© McGraw-Hill Education.
The Contribution Approach – Part 3
If RBC sells 400 units in a month, it will be
operating at the break-even point.
5-10
© McGraw-Hill Education.
The Contribution Approach – Part 4
If RBC sells one more bike (401 bikes), net
operating income will increase by $200.
5-11
© McGraw-Hill Education.
The Contribution Approach – Part 5
• We do not need to prepare an income
statement to estimate profits at a particular
sales volume. Simply multiply the number of
units sold above break-even by the contribution
margin per unit.
• If RBC sells 430 bikes, its net operating income
will be $6,000 (30 units × $200 per unit).
5-12
© McGraw-Hill Education.
CVP Relationships in Equation Form
The contribution format income statement can be
expressed in the following equation:
Profit = (Sales − Variable expenses) − Fixed
expenses
5-13
© McGraw-Hill Education.
CVP Relationships in Equation Form –
Example
This equation can be used to show the profit RBC
earns if it sells 401. Notice, the answer of $200
mirrors our earlier solution.
Profit = (Sales − Variable expenses) − Fixed
expenses
Sales: 401 units × $500
Variable expenses: 401 units × $300
Fixed expenses: $80,000
Profit = ($200,500 − $120,300) – $80,000
$200 = ($200,500 − $120,300) – $80,000
5-14
© McGraw-Hill Education.
CVP Relationships in Equation Form –
Detail Breakdown
When a company has only one product we can
further refine this equation as shown on this
slide.
Profit = (Sales − Variable expenses) − Fixed
expenses
Quantity sold (Q) × Selling price per unit (P) =
Sales (Q × P)
Quantity sold (Q) × Variable expenses per unit
(V) = Variable expenses (Q × V)
Profit = (P × Q − V × Q) − Fixed expenses
5-15
© McGraw-Hill Education.
CVP Relationships in Equation Form –
Example Showing Detail
This equation can also be used to show the $200
profit RBC earns if it sells 401 bikes.
Profit = (Sales − Variable expenses) − Fixed
expense
Profit = (P × Q − V × Q) − Fixed expenses
$200 = ($500 × 401 − $300 × 401) −
$80,000
5-16
© McGraw-Hill Education.
CVP Relationships in Equation Form –
Using Unit Contribution Margin
It is often useful to express the simple profit
equation in terms of the unit contribution margin
(Unit CM) as follows:
Unit CM = Selling price per unit − Variable
expenses per unit
Unit CM = P − V
Profit = (P × Q – V × Q) − Fixed expenses
Profit = (P − V) × Q − Fixed expenses
Profit = Unit CM × Q − Fixed expenses
5-17
© McGraw-Hill Education.
CVP Relationships in Equation Form –
Example Using Unit CM
Profit = (P × Q − V × Q) − Fixed expenses
Profit = (P − V) × Q − Fixed expenses
Profit = Unit CM × Q − Fixed expenses
Profit = ($500 – $300) × 401 − $80,000
Profit = $200 × 401 − $80,000
Profit = $80,200 − $80,000
Profit = $200
This equation can also be used to compute
RBC’s $200 profit if it sells 401 bikes.
5-18
© McGraw-Hill Education.
Learning Objective 2
Prepare and interpret a cost-volume-profit (CVP)
graph and a profit graph.
5-19
© McGraw-Hill Education.
CVP Relationships in Graphic Form
The relationships among revenue, cost, profit, and
volume can be expressed graphically by preparing a CVP
graph. Racing Bicycle developed contribution margin
income statements at 0, 200, 400, and 600 units sold.
We will use this information to prepare the CVP graph.
Units Sold:
0
Units Sold:
200
Units Sold:
400
Units Sold:
600
Sales $ - $ 100,000 $ 200,000 $ 300,000
Total variable expenses - 60,000 120,000 180,000
Contribution margin - 40,000 80,000 120,000
Fixed expenses 80,000 80,000 80,000 80,000
Net operating income
(loss)
$ (80,000) $ (40,000) $ - $ 40,000
5-20
© McGraw-Hill Education.
Preparing the CVP Graph – Step 1
In a CVP graph, unit volume is usually represented
on the horizontal (X) axis and dollars on the vertical
(Y) axis.
5-21
© McGraw-Hill Education.
Preparing the CVP Graph – Step 2
Draw a line parallel to the volume axis to represent
total fixed expenses.
5-22
© McGraw-Hill Education.
Preparing the CVP Graph – Step 3
Choose some sales volume, say 400 units, and
plot the point representing total expenses (fixed
and variable). Draw a line through the data point
back to where the fixed expenses line intersects
the dollar axis.
5-23
© McGraw-Hill Education.
Preparing the CVP Graph – Step 4
Choose some sales volume, say 400 units, and
plot the point representing total sales. Draw a line
through the data point back to the point of origin.
5-24
© McGraw-Hill Education.
Preparing the Profit Graph – Break-
Even Point
Break-even point (400 units or $200,000 in
sales)
5-25
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Preparing the Profit Graph – Simple
Form
Profit = Unit CM × Q − Fixed Costs
An even simpler form of the CVP graph is called
the profit graph.
5-26
© McGraw-Hill Education.
Preparing the CVP Graph – Showing
Break-Even Point
Break-even point, where profit is zero, is 400 units
sold.
5-27
© McGraw-Hill Education.
Learning Objective 3
Use the contribution margin ratio (CM ratio) to
compute changes in contribution margin and
net operating income resulting from changes in
sales volume.
5-28
© McGraw-Hill Education.
Contribution Margin Ratio (CM Ratio)
and the Variable Expense Ratio –
Step 1 (1 of 2)
For RBC, the contribution margin ratio is
calculated as follows:
Sales
margin
on
Contributi
ratio
CM 
The contribution margin as a percentage of sales
is referred to as the contribution margin ratio (CM
ratio). This ratio is computed as follows:
5-29
© McGraw-Hill Education.
Contribution Margin Ratio (CM Ratio)
and the Variable Expense Ratio –
Step 1 (2 of 2)
%
40
000
,
200
$
$80,000
Ratio
CM 

For each $1.00 increase in sales results in a total
contribution margin increase of 40₵.
5-30
© McGraw-Hill Education.
Contribution Margin Ratio (CM Ratio)
and the Variable Expense Ratio –
Step 2
The CM ratio can also be calculated by dividing
the contribution margin per unit by the selling
price per unit.
%
40
500
$
200
$
Ratio
CM
Unit
Per
Price
Selling
Unit
Per
Margin
on
Contributi
Ratio
CM



5-31
© McGraw-Hill Education.
Contribution Margin Ratio (CM Ratio)
and the Variable Expense Ratio –
Step 3
The variable expenses as a percentage of sales is
referred to as the variable expense ratio. This
ratio is computed as follows:
Sales
expenses
Variable
=
ratio
expense
Variable
For RBC, the variable expense ratio is calculated
as follows:
%
60
000
,
200
$
000
,
120
$
Ratio
Expense
Variable 

5-32
© McGraw-Hill Education.
Contribution Margin Ratio (CM Ratio)
and the Variable Expense Ratio –
Step 4
Having defined the two terms, it bears emphasizing
that the contribution margin ratio and the variable
expense ratio can be mathematically related to one
another:
%
40
%
60
1
ratio
expense
Variable
1
ratio
CM
ratio
expense
Variable
1
ratio
CM
Sales
expenses
Variable
Sales
ratio
CM
Sales
margin
on
Contributi
ratio
CM










5-33
© McGraw-Hill Education.
Applications of Contribution Ratio
If RBC increases sales from 400 to 500 bikes ($50,000),
contribution margin will increase by $20,000 ($50,000
× 40%).Here is the proof:
400 Units 500 Units
Sales $ 200,000 $250,000
Less: variable expenses 120,000 150,000
Contribution margin 80,000 100,000
Less: fixed expenses 80,000 80,000
Net operating income $ - $ 20,000
A $50,000 increase in sales revenue results in a $20,000
increase in CM ($50,000 × 40% = $20,000).
5-34
© McGraw-Hill Education.
Quick Check 1
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense
per cup is $0.36. The average fixed expense per
month is $1,300. An average of 2,100 cups are
sold each month. What is the CM Ratio for Coffee
Klatch?
a. 1.319
b. 0.758
c. 0.242
d. 4.139
5-35
© McGraw-Hill Education.
Quick Check 1a (1 of 2)
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense per
cup is $0.36. The average fixed expense per month is
$1,300. An average of 2,100 cups are sold each
month. What is the CM Ratio for Coffee Klatch?
a. 1.319
b. 0.758
c. 0.242
d. 4.139
Answer: b
5-36
© McGraw-Hill Education.
Quick Check 1a (2 of 2)
0.758
$1.49
$1.13
$1.49
$0.36
$1.49
price
selling
Unit
margin
on
contributi
Unit
Ratio
CM





5-37
© McGraw-Hill Education.
Applications of Contribution Ratio –
Increase in Sales Volume
The relationship between profit and the CM ratio
can be expressed using the following equation:
Profit = (CM ratio × Sales) − Fixed expenses
If RBC increased its sales volume to 500 bikes,
what would management expect profit or net
operating income to be?
Profit = (40% × $250,000) − $80,000
Profit = $100,000 − $80,000
Profit = $20,000
5-38
© McGraw-Hill Education.
Learning Objective 4
Show the effects on net operating income of
changes in variable costs, fixed costs, selling
price, and volume.
5-39
© McGraw-Hill Education.
Additional Applications of CVP
Concepts –Example 1
Example 1: Change in Fixed Cost and Sales
Volume
What is the profit impact if RBC can increase unit
sales from 500 to 540 by increasing the monthly
advertising budget by $10,000?
5-40
© McGraw-Hill Education.
Additional Applications of CVP
Concepts – Solution to Example 1
Example 1: Change in Fixed Cost and Sales Volume
$80,000 + $10,000 advertising = $90,000
500 units 540 units
Sales $250,000 $ 270,000
Less: Variable expenses 150,000 162,000
Contribution margin 100,000 108,000
Less: Fixed expenses 80,000 90,000
Net operating income $ 20,000 $ 18,000
Sales increased by $20,000, but net operating
income decreased by $2,000.
5-41
© McGraw-Hill Education.
Additional Applications of CVP
Concepts – A Shortcut
Example 1: Change in Fixed Cost and Sales
Volume
A shortcut solution using incremental analysis
Increase in CM (40 units × $200) $ 8,000
Increase in advertising expenses 10,000
Decrease in net operating income $ (2,000)
5-42
© McGraw-Hill Education.
Additional Applications of CVP
Concepts – Example 2
Example 2: Change in Variable Costs and Sales
Volume
What is the profit impact if RBC can use higher
quality raw materials, thus increasing variable
costs per unit by $10, to generate an increase in
unit sales from 500 to 580?
5-43
© McGraw-Hill Education.
Additional Applications of CVP
Concepts – Solution to Example 2
Example 2: Change in Variable Costs and Sales
Volume
580 units × $310 variable cost/unit = $179,800
500 units 580 units
Sales $ 250,000 $ 290,000
Less: Variable expenses 150,000 179,800
Contribution margin 100,000 110,200
Less: Fixed expenses 80,000 80,000
Net operating income $ 20,000 $ 30,200
Sales increase by $40,000 and net operating
income increases by $10,200.
5-44
© McGraw-Hill Education.
Additional Applications of CVP
Concepts – Example 3
Example 3: Change in Fixed Cost, Selling Price,
and Sales Volume
What is the profit impact if RBC:
1. cuts its selling price $20 per unit,
2. increases its advertising budget by $15,000
per month, and
3. increases sales from 500 to 650 units per
month?
5-45
© McGraw-Hill Education.
Additional Applications of CVP
Concepts – Solution to Example 3
Example 3: Change in Fixed Cost, Selling Price, and
Sales Volume
650 units × $480 = $312,000
500 units 650 units
Sales $ 250,000 $ 312,000
Less: Variable expenses 150,000 195,000
Contribution margin 100,000 117,000
Less: Fixed expenses 80,000 95,000
Net operating income $ 20,000 $ 22,000
Sales increase by $62,000, fixed costs increase by
$15,000, and net operating income increases by
$2,000.
5-46
© McGraw-Hill Education.
Additional Applications of CVP
Concepts – Example 4
Example 4: Change in Variable Cost, Fixed Cost,
and Sales Volume
What is the profit impact if RBC:
1. pays a $15 sales commission per bike sold
instead of paying salespersons flat salaries
that currently total $6,000 per month, and
2. increases unit sales from 500 to 575 bikes?
5-47
© McGraw-Hill Education.
Additional Applications of CVP
Concepts – Solution to Example 4
Example 4: Change in Variable Cost, Fixed Cost, and
Sales Volume
575 units × $315 = $181,125
500 units 575 units
Sales $ 250,000 $ 287,500
Less: Variable expenses 150,000 181,125
Contribution margin 100,000 106,375
Less: Fixed expenses 80,000 74,000
Net operating income $ 20,000 $ 32,375
Sales increase by $37,500, fixed expenses
decrease by $6,000, and net operating income
increases by $12,375.
5-48
© McGraw-Hill Education.
Additional Applications of CVP
Concepts – Example 5
Example 5: Change in Selling Price
If RBC has an opportunity to sell 150 bikes to a
wholesaler without disturbing sales to other
customers or fixed expenses, what price would it
quote to the wholesaler if it wants to increase
monthly profits by $3,000?
5-49
© McGraw-Hill Education.
Additional Applications of CVP
Concepts – Solution to Example 5
Example 5: Change in Selling Price
$ 3,000 ÷ 150 bikes = $ 20 per bike
Variable cost per bike = 300 per bike
Selling price required = $ 320 per bike
150 bikes × $320 per bike = $ 48,000
Total variable costs = 45,000
Increase in net operating income = $ 3,000
5-50
© McGraw-Hill Education.
Learning Objective 5
Determine the break-even point.
5-51
© McGraw-Hill Education.
Break-Even Analysis
The equation and formula methods can be used
to determine the unit sales and dollar sales
needed to achieve a target profit of zero. Let’s
use the RBC information to complete the break-
even analysis.
5-52
© McGraw-Hill Education.
Break-Even Analysis: Equation
Method Part 1
The equation method relies on the basic profit
equation introduced earlier in the chapter.
Because Racing Bicycle has only one product,
we’ll use the contribution margin form of this
equation to perform the break-even calculations.
We calculate break-even by solving the equation
below:
Profit = Unit CM × Q − Fixed expenses
$0 = $200 × Q − Fixed expenses
5-53
© McGraw-Hill Education.
Break-Even Analysis: Equation
Method Part 2
In a single product situation, the equation
method for computing the unit sales at break-
even is:
Profit = Unit CM × Q − Fixed expenses
$0 = $200 × Q − Fixed expenses
$200 × Q = $0 + $80,000
Q = $80,000 ÷ $200
Q = 400 units
5-54
© McGraw-Hill Education.
Break-Even Analysis: Formula
Method
The formula method is a shortcut version of
the equation method. It centers on the idea
discussed earlier in the chapter that each unit
sold provides a certain amount of contribution
margin that goes toward covering fixed
expenses.
Units
400
$200
$80,000
CM
Units
expenses
Fixed
even
break
to
sales
Units



5-55
© McGraw-Hill Education.
Break-Even Analysis: Dollar Sales
Suppose RBC wants to compute the sales dollars
required to break-even (earn a target profit of
$0). Let’s use the equation method and the
formula methods to solve this problem.
5-56
© McGraw-Hill Education.
Break-Even Analysis: Dollar Sales
Using Equation Method
The equation method is shown on this slide:
Profit = CM ratio × Sales − Fixed expenses
$ 0 = 40% × Sales − $80,000
40% × Sales = $80,000
Sales = $80,000 ÷ 40%
Sales = $200,000
5-57
© McGraw-Hill Education.
Break-Even Analysis: Dollar Sales
Using CM Ratio
Now, let’s use the formula method to calculate
the dollar sales at the break-even point.
$200,000
ratio
sales
Doller
=
slaes
Doller
40%
$80,000
=
sales
Doller
CM
expenses
Fixed
=
even
break
to
5-58
© McGraw-Hill Education.
Quick Check 2
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup
of coffee is $1.49 and the average variable
expense per cup is $0.36. The average fixed
expense per month is $1,300. An average of
2,100 cups are sold each month. What is the
break-even sales dollars?
a. $ 1,300
b. $ 1,715
c. $ 1,788
d. $ 3,129
5-59
© McGraw-Hill Education.
Quick Check 2a (1 of 2)
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense
per cup is $0.36. The average fixed expense per
month is $1,300. An average of 2,100 cups are
sold each month. What is the break-even sales
dollars?
a. $ 1,300
b. $ 1,715
c. $ 1,788
d. $ 3,129
Answer: b
5-60
© McGraw-Hill Education.
Quick Check 2a (2 of 2)
$1,715
=
0.758
$1,300
=
Ratio
CM
expenses
Fixed
=
sales
even
-
Break
5-61
© McGraw-Hill Education.
Quick Check 3
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup
of coffee is $1.49 and the average variable
expense per cup is $0.36. The average fixed
expense per month is $1,300. An average of
2,100 cups are sold each month. What is the
break-even sales in units?
a. 872 cups
b. 3,611 cups
c. 1,200 cups
d. 1,150 cups
5-62
© McGraw-Hill Education.
Quick Check 3a (1 of 2)
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense
per cup is $0.36. The average fixed expense per
month is $1,300. An average of 2,100 cups are
sold each month. What is the break-even sales in
units?
a. 872 cups
b. 3,611 cups
c. 1,200 cups
d. 1,150 cups
Answer: d
5-63
© McGraw-Hill Education.
Quick Check 3a (2 of 2)
cups
1,150
=
$1.13/cup
$1,300
=
$0.36/cup
$1.49/cup
$1,300
=
unit
per
CM
expenses
Fixed
=
even
-
Break
5-64
© McGraw-Hill Education.
Learning Objective 6
Determine the level of sales needed to achieve a
desired target profit.
5-65
© McGraw-Hill Education.
Target Profit Analysis
• In target profit analysis, we estimate what
sales volume is needed to achieve a specific
target profit.
• We can compute the number of units that
must be sold to attain a target profit using
either:
– (1) Equation method, or
– (2) Formula method.
5-66
© McGraw-Hill Education.
Target Profit Analysis – Equation
Method
Profit = Unit CM × Q − Fixed expenses
Our goal is to solve for the unknown “Q” which
represents the quantity of units that must be
sold to attain the target profit.
5-67
© McGraw-Hill Education.
Target Profit Analysis – Equation
Method Solution
Suppose RBC’s management wants to know how
many bikes must be sold to earn a target profit
of $100,000.
Profit = Unit CM × Q − Fixed expenses
$100,000 = $200 × Q − $80,000
$200 × Q = $100,000 + $80,000
Q = ($100,000 + $80,000) ÷ $200
Q = 900 units
5-68
© McGraw-Hill Education.
Target Profit Analysis – Formula
Method
The formula method uses the following equation.
unit
per
sales
Unit
CM
expenses
Fixed
+
profit
Target
=
profit
target
the
attain
to
5-69
© McGraw-Hill Education.
Target Profit Analysis – Formula
Method Solution
Suppose RBC wants to know how many bikes must
be sold to earn a profit of $100,000.
units
sales
Unit
$200
$80,000
$100,000
sales
Unit
CM
expenses
Fixed
profit
Target
profit
target
the
attain
to
900
unit
per
sales
Unit





5-70
© McGraw-Hill Education.
Target Profit Analysis – Formula
Method Sales Dollars
We can also compute the target profit in terms
of sales dollars using either the equation
method or the formula method.
5-71
© McGraw-Hill Education.
Target Profit Analysis – Equation
Method Sales Dollars Solution
Suppose RBC management wants to know the
sales volume that must be generated to earn a
target profit of $100,000.
Profit = CM ratio × Sales − Fixed expenses
$100,000 = 40% × Sales − $80,000
40% × Sales = $100,000 + $80,000
Sales = ($100,000 + $80,000) ÷ 40%
Sales = $450,000
5-72
© McGraw-Hill Education.
Target Profit Analysis – Formula
Method Sales Dollars Solution
$450,000
ratio
sales
Dollar





sales
Doller
40%
$80,000
$100,000
sales
Dollar
CM
expenses
Fixed
profit
Target
profit
target
the
attain
to
5-73
© McGraw-Hill Education.
Quick Check 4
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense
per cup is $0.36. The average fixed expense per
month is $1,300. Use the formula method to
determine how many cups of coffee would have
to be sold to attain target profits of $2,500 per
month.
a. 3,363 cups
b. 2,212 cups
c. 1,150 cups
d. 4,200 cups
5-74
© McGraw-Hill Education.
Quick Check 4a (1 of 2)
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense per
cup is $0.36. The average fixed expense per month is
$1,300. Use the formula method to determine how
many cups of coffee would have to be sold to attain
target profits of $2,500 per month.
a. 3,363 cups
b. 2,212 cups
c. 1,150 cups
d. 4,200 cups
Answer: a
5-75
© McGraw-Hill Education.
Quick Check 4a (2 of 2)
cups
3,363
$1.13
$3,800
$0.36
$1.49
$1,300
$2,500
CM
Unit
expenses
Fixed
profit
Target
profit
target
attain
to
sales
Unit







5-76
© McGraw-Hill Education.
Quick Check 5
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense
per cup is $0.36. The average fixed expense per
month is $1,300. Use the formula method to
determine the sales dollars that must be
generated to attain target profits of $2,500 per
month.
a. $2,550
b. $5,013
c. $8,458
d. $10,555
5-77
© McGraw-Hill Education.
Quick Check 5a (1 of 2)
Coffee Klatch is an espresso stand in a downtown office
building. The average selling price of a cup of coffee is
$1.49 and the average variable expense per cup is
$0.36. The average fixed expense per month is $1,300.
Use the formula method to determine the sales
dollars that must be generated to attain target profits
of $2,500 per month.
a. $2,550
b. $5,013
c. $8,458
d. $10,555
Answer: b
5-78
© McGraw-Hill Education.
Quick Check 5a (2 of 2)
 
013
,
5
$
758
.
0
800
,
3
$
49
.
1
$
36
.
0
49
.
1
$
300
,
1
$
500
,
2
$
ratio
CM
expenses
Fixed
profit
Target
profit
target
attain
to
$
Sales








5-79
© McGraw-Hill Education.
Learning Objective 7
Compute the margin of safety and explain its
significance.
5-80
© McGraw-Hill Education.
The Margin of Safety in Dollars
The margin of safety is the excess of budgeted
or actual sales dollars over the break-even volume
of sales dollars. It is the amount by which sales
can drop before losses are incurred. The higher
the margin of safety, the lower the risk of not
breaking even and incurring a loss.
Margin of safety in dollars = Total sales − Break-
even sales
Let’s look at RBC and determine the margin of
safety.
5-81
© McGraw-Hill Education.
The Margin of Safety in Dollars –
Example
If we assume that RBC has actual sales of
$250,000, given that we have already determined
the break-even sales to be $200,000, the margin
of safety is $50,000 as shown.
Break-even sales 400 units
Actual sales
500 units
Sales $ 200,000 $ 250,000
Less: variable expenses 120,000 150,000
Contribution margin 80,000 100,000
Less: fixed expenses 80,000 80,000
Net operating income $ - $ 20,000
5-82
© McGraw-Hill Education.
The Margin of Safety Percentage
RBC’s margin of safety can be expressed as
20% of sales. ($50,000 ÷ $250,000)
Break-even sales 400
units
Actual sales
500 units
Sales $ 200,000 $ 250,000
Less: variable expenses 120,000 150,000
Contribution margin 80,000 100,000
Less: fixed expenses 80,000 80,000
Net operating income $ - $ 20,000
5-83
© McGraw-Hill Education.
The Margin of Safety in Units
The margin of safety can be expressed in terms
of the number of units sold. The margin of safety
at RBC is $50,000, and each bike sells for $500;
hence, RBC’s margin of safety is 100 bikes.
bikes
100
500
$
$50,000
units
in
Safety
of
Margin 

5-84
© McGraw-Hill Education.
Quick Check 6
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense per
cup is $0.36. The average fixed expense per month is
$1,300. An average of 2,100 cups are sold each
month. What is the margin of safety expressed in
cups?
a. 3,250 cups
b. 950 cups
c. 1,150 cups
d. 2,100 cups
5-85
© McGraw-Hill Education.
Quick Check 6a (1 of 2)
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense per
cup is $0.36. The average fixed expense per month is
$1,300. An average of 2,100 cups are sold each
month. What is the margin of safety expressed in
cups?
a. 3,250 cups
b. 950 cups
c. 1,150 cups
d. 2,100 cups
Answer: b
5-86
© McGraw-Hill Education.
Quick Check 6a (2 of 2)
Margin of safety = Total sales − Break-even sales
= 2,100 cups − 1,150 cups
= 950 cups
5-87
© McGraw-Hill Education.
Cost Structure and Profit Stability
Cost structure refers to the relative proportion
of fixed and variable costs in an organization.
Managers often have some latitude in
determining their organization’s cost structure.
5-88
© McGraw-Hill Education.
Cost Structure and Profit Stability –
High and Low Fixed Cost Structures
There are advantages and disadvantages to high fixed
cost (or low variable cost) and low fixed cost (or high
variable cost) structures.
• An advantage of a high fixed cost structure is
that income will be higher in good years compared
to companies with lower proportion of fixed costs.
• A disadvantage of a high fixed cost structure is
that income will be lower in bad years compared to
companies with lower proportion of fixed costs.
• Companies with low fixed cost structures enjoy
greater stability in income across good and bad
years.
5-89
© McGraw-Hill Education.
Learning Objective 8
Compute the degree of operating leverage at a
particular level of sales and explain how it can
be used to predict changes in net operating
income.
5-90
© McGraw-Hill Education.
Operating Leverage
Operating leverage is a measure of how sensitive
net operating income is to percentage changes in
sales. It is a measure, at any given level of sales,
of how a percentage change in sales volume will
affect profits.
income
operating
Net
margin
on
Contributi
leverage
operating
of
Degree 
5-91
© McGraw-Hill Education.
Operating Leverage – Example
To illustrate, let’s revisit the contribution income
statement for RBC.
Actual sales 500 Bikes
Sales $ 250,000
Less: variable expenses 150,000
Contribution margin 100,000
Less: fixed expenses 80,000
Net income $ 20,000
5


20,000
$100,000
Leverage
Operating
of
Degree
5-92
© McGraw-Hill Education.
Operating Leverage – Changes in
Profit
With an operating leverage of 5, if RBC increases
its sales by 10%, net operating income would
increase by 50%.
Percent increase in sales 10%
Degree of operating leverage × 5
Percent increase in profits 50%
Here’s the verification!
5-93
© McGraw-Hill Education.
Operating Leverage – Proof of
Changes
Actual sales
(500)
Increased sales (550)
Sales $ 250,000 $ 275,000
Less: variable expenses 150,000 165,000
Contribution margin 100,000 110,000
Less: fixed expenses 80,000 80,000
Net operating income $ 20,000 $ 30,000
10% increase in sales from $250,000 to
$275,000…
… results in a 50% increase in income from
$20,000 to $30,000.
5-94
© McGraw-Hill Education.
Quick Check 7
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup
of coffee is $1.49 and the average variable
expense per cup is $0.36. The average fixed
expense per month is $1,300. An average of
2,100 cups are sold each month. What is the
operating leverage?
a. 2.21
b. 0.45
c. 0.34
d. 2.92
5-95
© McGraw-Hill Education.
Quick Check 7a (1 od 2)
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense per
cup is $0.36. The average fixed expense per month is
$1,300. An average of 2,100 cups are sold each
month. What is the operating leverage?
a. 2.21
b. 0.45
c. 0.34
d. 2.92
Answer: a
5-96
© McGraw-Hill Education.
Quick Check 7a (2 of 2)
Actual sales 2,100 cups
Sales $ 3,129
Less: Variable expenses 756
Contribution margin 2,373
Less: Fixed expenses 1,300
Net operating income $ 1,073
2.21



$1,073
$2,373
income
operting
Net
margin
on
Contributi
leverage
Operating
5-97
© McGraw-Hill Education.
Quick Check 8
At Coffee Klatch the average selling price of a cup
of coffee is $1.49, the average variable expense
per cup is $0.36, the average fixed expense per
month is $1,300, and an average of 2,100 cups
are sold each month.
If sales increase by 20%, by how much should
net operating income increase?
a. 30.0%
b. 20.0%
c. 22.1%
d. 44.2%
5-98
© McGraw-Hill Education.
Quick Check 8a (1 of 2)
At Coffee Klatch the average selling price of a cup
of coffee is $1.49, the average variable expense
per cup is $0.36, the average fixed expense per
month is $1,300, and an average of 2,100 cups
are sold each month.
If sales increase by 20%, by how much should net
operating income increase?
a. 30.0%
b. 20.0%
c. 22.1%
d. 44.2%
Answer: d
5-99
© McGraw-Hill Education.
Quick Check 8a (2 of 2)
Percent increase in sales 20.0%
× Degree of operating leverage 2.21
Percent increase in profit 44.20%
5-100
© McGraw-Hill Education.
Verify Increase in Profit
Actual sales
2,100 cups
Increased sales
2,520 cups
Sales $ 3,129 $ 3,755
Less: Variable expenses 756 907
Contribution margin 2,373 2,848
Less: Fixed expenses 1,300 1,300
Net operating income $ 1,073 $ 1,548
% change in sales 20.0%
% change in net operating
income
44.2%
5-101
© McGraw-Hill Education.
Structuring Sales Commissions
Companies generally compensate salespeople by
paying them either a commission based on sales
or a salary plus a sales commission.
Commissions based on sales dollars can lead to
lower profits in a company.
Let’s look at an example.
5-102
© McGraw-Hill Education.
Structuring Sales Commissions –
Example
Pipeline Unlimited produces two types of
surfboards, the XR7 and the Turbo. The XR7
sells for $100 and generates a contribution
margin per unit of $25. The Turbo sells for $150
and earns a contribution margin per unit of $18.
The sales force at Pipeline Unlimited is
compensated based on sales commissions.
5-103
© McGraw-Hill Education.
Structuring Sales Commissions –
Solution
If you were on the sales force at Pipeline, you
would push hard to sell the Turbo even though
the XR7 earns a higher contribution margin per
unit.
To eliminate this type of conflict, commissions
can be based on contribution margin rather
than on selling price alone.
5-104
© McGraw-Hill Education.
Learning Objective 9
Compute the break-even point for a multiproduct
company and explain the effects of shifts in the
sales mix on contribution margin and the break-
even point.
5-105
© McGraw-Hill Education.
The Definition of Sales Mix
• Sales mix is the relative proportion in which a
company’s products are sold.
• Different products have different selling prices,
cost structures, and contribution margins.
• When a company sells more than one product,
break-even analysis becomes more complex as
the following example illustrates.
Let’s assume RBC sells bikes and carts and that
the sales mix between the two products remains
the same.
5-106
© McGraw-Hill Education.
Sales Mix and Break-Even Analysis –
Part 1
Bikes comprise 45% of RBC’s total sales revenue and
the carts comprise the remaining 55%. RBC provides
the following information:
Bicycle Bicycle Carts Carts Total Total
Sales $ 250,000 100% $ 300,000 100% $ 550,000 100.0%
Less: Variable expenses 150,000 60% 135,000 45% 285,000 51.8%
Contribution margin 100,000 40.0% 165,000 55% 265,000 48.2%
Fixed expenses 170,000
Net operating income $ 95,000
Sales Mix $250,000 45% $ 300,000 55% $ 550,000 100%
(rounded)
48.2%
$550,000
265,000
$

5-107
© McGraw-Hill Education.
Sales Mix and Break-Even Analysis –
Part 2
$352,697
sales
Doller
ratio
sales
Dollar
=
48.2%
$170,000
=
even
break
to
CM
expenses
Fixed
=
even
break
to
Bicycle Bicycle Carts Carts Total Total
Sales $ 158,714 100% $ 193,983 100% $ 352,697 100.0%
Less: Variable
expenses
95,228 60% 87,293 45% 182,521 51.8%
Contribution margin 63,486 40% 106,690 55% 170,176 48.2%
Fixed expenses 170,000
Net operating income $ 176
Sales Mix $ 158,714 45% $ 193,983 55% $ 352,697 100.0%
Rounding error - $ 176
© McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No
reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
5-108
End of Presentation

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ch5 CVP .pdf

  • 1. Managerial Accounting Sixteenth Edition Chapter 5 Cost-Volume-Profit Relationships © McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
  • 2. 5-2 © McGraw-Hill Education. Cost-Volume-Profit Analysis: Key Assumptions To simplify CVP calculations, managers typically adopt the following assumptions with respect to these factors: 1. Selling price is constant. The price of a product or service will not change as volume changes. 2. Costs are linear and can be accurately divided into variable and fixed components. The variable costs are constant per unit and the fixed costs are constant in total over the entire relevant range. 3. In multiproduct companies, the mix of products sold remains constant.
  • 3. 5-3 © McGraw-Hill Education. Learning Objective 1 Explain how changes in activity affect contribution margin and net operating income.
  • 4. 5-4 © McGraw-Hill Education. Basics of Cost-Volume-Profit Analysis – Part 1 (1 of 2) The contribution income statement is helpful to managers in judging the impact on profits of changes in selling price, cost, or volume. The emphasis is on cost behavior.
  • 5. 5-5 © McGraw-Hill Education. Basics of Cost-Volume-Profit Analysis – Part 1 (2 of 2) Contribution Margin (CM) is the amount remaining from sales revenue after variable expenses have been deducted.
  • 6. 5-6 © McGraw-Hill Education. Basics of Cost-Volume-Profit Analysis – Part 2 CM is used first to cover fixed expenses. Any remaining CM contributes to net operating income.
  • 7. 5-7 © McGraw-Hill Education. The Contribution Approach – Part 1 Sales, variable expenses, and contribution margin can also be expressed on a per unit basis. If Racing sells an additional bicycle, $200 additional CM will be generated to cover fixed expenses and profit.
  • 8. 5-8 © McGraw-Hill Education. The Contribution Approach – Part 2 Each month, RBC must generate at least $80,000 in total contribution margin to break-even (which is the level of sales at which profit is zero).
  • 9. 5-9 © McGraw-Hill Education. The Contribution Approach – Part 3 If RBC sells 400 units in a month, it will be operating at the break-even point.
  • 10. 5-10 © McGraw-Hill Education. The Contribution Approach – Part 4 If RBC sells one more bike (401 bikes), net operating income will increase by $200.
  • 11. 5-11 © McGraw-Hill Education. The Contribution Approach – Part 5 • We do not need to prepare an income statement to estimate profits at a particular sales volume. Simply multiply the number of units sold above break-even by the contribution margin per unit. • If RBC sells 430 bikes, its net operating income will be $6,000 (30 units × $200 per unit).
  • 12. 5-12 © McGraw-Hill Education. CVP Relationships in Equation Form The contribution format income statement can be expressed in the following equation: Profit = (Sales − Variable expenses) − Fixed expenses
  • 13. 5-13 © McGraw-Hill Education. CVP Relationships in Equation Form – Example This equation can be used to show the profit RBC earns if it sells 401. Notice, the answer of $200 mirrors our earlier solution. Profit = (Sales − Variable expenses) − Fixed expenses Sales: 401 units × $500 Variable expenses: 401 units × $300 Fixed expenses: $80,000 Profit = ($200,500 − $120,300) – $80,000 $200 = ($200,500 − $120,300) – $80,000
  • 14. 5-14 © McGraw-Hill Education. CVP Relationships in Equation Form – Detail Breakdown When a company has only one product we can further refine this equation as shown on this slide. Profit = (Sales − Variable expenses) − Fixed expenses Quantity sold (Q) × Selling price per unit (P) = Sales (Q × P) Quantity sold (Q) × Variable expenses per unit (V) = Variable expenses (Q × V) Profit = (P × Q − V × Q) − Fixed expenses
  • 15. 5-15 © McGraw-Hill Education. CVP Relationships in Equation Form – Example Showing Detail This equation can also be used to show the $200 profit RBC earns if it sells 401 bikes. Profit = (Sales − Variable expenses) − Fixed expense Profit = (P × Q − V × Q) − Fixed expenses $200 = ($500 × 401 − $300 × 401) − $80,000
  • 16. 5-16 © McGraw-Hill Education. CVP Relationships in Equation Form – Using Unit Contribution Margin It is often useful to express the simple profit equation in terms of the unit contribution margin (Unit CM) as follows: Unit CM = Selling price per unit − Variable expenses per unit Unit CM = P − V Profit = (P × Q – V × Q) − Fixed expenses Profit = (P − V) × Q − Fixed expenses Profit = Unit CM × Q − Fixed expenses
  • 17. 5-17 © McGraw-Hill Education. CVP Relationships in Equation Form – Example Using Unit CM Profit = (P × Q − V × Q) − Fixed expenses Profit = (P − V) × Q − Fixed expenses Profit = Unit CM × Q − Fixed expenses Profit = ($500 – $300) × 401 − $80,000 Profit = $200 × 401 − $80,000 Profit = $80,200 − $80,000 Profit = $200 This equation can also be used to compute RBC’s $200 profit if it sells 401 bikes.
  • 18. 5-18 © McGraw-Hill Education. Learning Objective 2 Prepare and interpret a cost-volume-profit (CVP) graph and a profit graph.
  • 19. 5-19 © McGraw-Hill Education. CVP Relationships in Graphic Form The relationships among revenue, cost, profit, and volume can be expressed graphically by preparing a CVP graph. Racing Bicycle developed contribution margin income statements at 0, 200, 400, and 600 units sold. We will use this information to prepare the CVP graph. Units Sold: 0 Units Sold: 200 Units Sold: 400 Units Sold: 600 Sales $ - $ 100,000 $ 200,000 $ 300,000 Total variable expenses - 60,000 120,000 180,000 Contribution margin - 40,000 80,000 120,000 Fixed expenses 80,000 80,000 80,000 80,000 Net operating income (loss) $ (80,000) $ (40,000) $ - $ 40,000
  • 20. 5-20 © McGraw-Hill Education. Preparing the CVP Graph – Step 1 In a CVP graph, unit volume is usually represented on the horizontal (X) axis and dollars on the vertical (Y) axis.
  • 21. 5-21 © McGraw-Hill Education. Preparing the CVP Graph – Step 2 Draw a line parallel to the volume axis to represent total fixed expenses.
  • 22. 5-22 © McGraw-Hill Education. Preparing the CVP Graph – Step 3 Choose some sales volume, say 400 units, and plot the point representing total expenses (fixed and variable). Draw a line through the data point back to where the fixed expenses line intersects the dollar axis.
  • 23. 5-23 © McGraw-Hill Education. Preparing the CVP Graph – Step 4 Choose some sales volume, say 400 units, and plot the point representing total sales. Draw a line through the data point back to the point of origin.
  • 24. 5-24 © McGraw-Hill Education. Preparing the Profit Graph – Break- Even Point Break-even point (400 units or $200,000 in sales)
  • 25. 5-25 © McGraw-Hill Education. Preparing the Profit Graph – Simple Form Profit = Unit CM × Q − Fixed Costs An even simpler form of the CVP graph is called the profit graph.
  • 26. 5-26 © McGraw-Hill Education. Preparing the CVP Graph – Showing Break-Even Point Break-even point, where profit is zero, is 400 units sold.
  • 27. 5-27 © McGraw-Hill Education. Learning Objective 3 Use the contribution margin ratio (CM ratio) to compute changes in contribution margin and net operating income resulting from changes in sales volume.
  • 28. 5-28 © McGraw-Hill Education. Contribution Margin Ratio (CM Ratio) and the Variable Expense Ratio – Step 1 (1 of 2) For RBC, the contribution margin ratio is calculated as follows: Sales margin on Contributi ratio CM  The contribution margin as a percentage of sales is referred to as the contribution margin ratio (CM ratio). This ratio is computed as follows:
  • 29. 5-29 © McGraw-Hill Education. Contribution Margin Ratio (CM Ratio) and the Variable Expense Ratio – Step 1 (2 of 2) % 40 000 , 200 $ $80,000 Ratio CM   For each $1.00 increase in sales results in a total contribution margin increase of 40₵.
  • 30. 5-30 © McGraw-Hill Education. Contribution Margin Ratio (CM Ratio) and the Variable Expense Ratio – Step 2 The CM ratio can also be calculated by dividing the contribution margin per unit by the selling price per unit. % 40 500 $ 200 $ Ratio CM Unit Per Price Selling Unit Per Margin on Contributi Ratio CM   
  • 31. 5-31 © McGraw-Hill Education. Contribution Margin Ratio (CM Ratio) and the Variable Expense Ratio – Step 3 The variable expenses as a percentage of sales is referred to as the variable expense ratio. This ratio is computed as follows: Sales expenses Variable = ratio expense Variable For RBC, the variable expense ratio is calculated as follows: % 60 000 , 200 $ 000 , 120 $ Ratio Expense Variable  
  • 32. 5-32 © McGraw-Hill Education. Contribution Margin Ratio (CM Ratio) and the Variable Expense Ratio – Step 4 Having defined the two terms, it bears emphasizing that the contribution margin ratio and the variable expense ratio can be mathematically related to one another: % 40 % 60 1 ratio expense Variable 1 ratio CM ratio expense Variable 1 ratio CM Sales expenses Variable Sales ratio CM Sales margin on Contributi ratio CM          
  • 33. 5-33 © McGraw-Hill Education. Applications of Contribution Ratio If RBC increases sales from 400 to 500 bikes ($50,000), contribution margin will increase by $20,000 ($50,000 × 40%).Here is the proof: 400 Units 500 Units Sales $ 200,000 $250,000 Less: variable expenses 120,000 150,000 Contribution margin 80,000 100,000 Less: fixed expenses 80,000 80,000 Net operating income $ - $ 20,000 A $50,000 increase in sales revenue results in a $20,000 increase in CM ($50,000 × 40% = $20,000).
  • 34. 5-34 © McGraw-Hill Education. Quick Check 1 Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. An average of 2,100 cups are sold each month. What is the CM Ratio for Coffee Klatch? a. 1.319 b. 0.758 c. 0.242 d. 4.139
  • 35. 5-35 © McGraw-Hill Education. Quick Check 1a (1 of 2) Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. An average of 2,100 cups are sold each month. What is the CM Ratio for Coffee Klatch? a. 1.319 b. 0.758 c. 0.242 d. 4.139 Answer: b
  • 36. 5-36 © McGraw-Hill Education. Quick Check 1a (2 of 2) 0.758 $1.49 $1.13 $1.49 $0.36 $1.49 price selling Unit margin on contributi Unit Ratio CM     
  • 37. 5-37 © McGraw-Hill Education. Applications of Contribution Ratio – Increase in Sales Volume The relationship between profit and the CM ratio can be expressed using the following equation: Profit = (CM ratio × Sales) − Fixed expenses If RBC increased its sales volume to 500 bikes, what would management expect profit or net operating income to be? Profit = (40% × $250,000) − $80,000 Profit = $100,000 − $80,000 Profit = $20,000
  • 38. 5-38 © McGraw-Hill Education. Learning Objective 4 Show the effects on net operating income of changes in variable costs, fixed costs, selling price, and volume.
  • 39. 5-39 © McGraw-Hill Education. Additional Applications of CVP Concepts –Example 1 Example 1: Change in Fixed Cost and Sales Volume What is the profit impact if RBC can increase unit sales from 500 to 540 by increasing the monthly advertising budget by $10,000?
  • 40. 5-40 © McGraw-Hill Education. Additional Applications of CVP Concepts – Solution to Example 1 Example 1: Change in Fixed Cost and Sales Volume $80,000 + $10,000 advertising = $90,000 500 units 540 units Sales $250,000 $ 270,000 Less: Variable expenses 150,000 162,000 Contribution margin 100,000 108,000 Less: Fixed expenses 80,000 90,000 Net operating income $ 20,000 $ 18,000 Sales increased by $20,000, but net operating income decreased by $2,000.
  • 41. 5-41 © McGraw-Hill Education. Additional Applications of CVP Concepts – A Shortcut Example 1: Change in Fixed Cost and Sales Volume A shortcut solution using incremental analysis Increase in CM (40 units × $200) $ 8,000 Increase in advertising expenses 10,000 Decrease in net operating income $ (2,000)
  • 42. 5-42 © McGraw-Hill Education. Additional Applications of CVP Concepts – Example 2 Example 2: Change in Variable Costs and Sales Volume What is the profit impact if RBC can use higher quality raw materials, thus increasing variable costs per unit by $10, to generate an increase in unit sales from 500 to 580?
  • 43. 5-43 © McGraw-Hill Education. Additional Applications of CVP Concepts – Solution to Example 2 Example 2: Change in Variable Costs and Sales Volume 580 units × $310 variable cost/unit = $179,800 500 units 580 units Sales $ 250,000 $ 290,000 Less: Variable expenses 150,000 179,800 Contribution margin 100,000 110,200 Less: Fixed expenses 80,000 80,000 Net operating income $ 20,000 $ 30,200 Sales increase by $40,000 and net operating income increases by $10,200.
  • 44. 5-44 © McGraw-Hill Education. Additional Applications of CVP Concepts – Example 3 Example 3: Change in Fixed Cost, Selling Price, and Sales Volume What is the profit impact if RBC: 1. cuts its selling price $20 per unit, 2. increases its advertising budget by $15,000 per month, and 3. increases sales from 500 to 650 units per month?
  • 45. 5-45 © McGraw-Hill Education. Additional Applications of CVP Concepts – Solution to Example 3 Example 3: Change in Fixed Cost, Selling Price, and Sales Volume 650 units × $480 = $312,000 500 units 650 units Sales $ 250,000 $ 312,000 Less: Variable expenses 150,000 195,000 Contribution margin 100,000 117,000 Less: Fixed expenses 80,000 95,000 Net operating income $ 20,000 $ 22,000 Sales increase by $62,000, fixed costs increase by $15,000, and net operating income increases by $2,000.
  • 46. 5-46 © McGraw-Hill Education. Additional Applications of CVP Concepts – Example 4 Example 4: Change in Variable Cost, Fixed Cost, and Sales Volume What is the profit impact if RBC: 1. pays a $15 sales commission per bike sold instead of paying salespersons flat salaries that currently total $6,000 per month, and 2. increases unit sales from 500 to 575 bikes?
  • 47. 5-47 © McGraw-Hill Education. Additional Applications of CVP Concepts – Solution to Example 4 Example 4: Change in Variable Cost, Fixed Cost, and Sales Volume 575 units × $315 = $181,125 500 units 575 units Sales $ 250,000 $ 287,500 Less: Variable expenses 150,000 181,125 Contribution margin 100,000 106,375 Less: Fixed expenses 80,000 74,000 Net operating income $ 20,000 $ 32,375 Sales increase by $37,500, fixed expenses decrease by $6,000, and net operating income increases by $12,375.
  • 48. 5-48 © McGraw-Hill Education. Additional Applications of CVP Concepts – Example 5 Example 5: Change in Selling Price If RBC has an opportunity to sell 150 bikes to a wholesaler without disturbing sales to other customers or fixed expenses, what price would it quote to the wholesaler if it wants to increase monthly profits by $3,000?
  • 49. 5-49 © McGraw-Hill Education. Additional Applications of CVP Concepts – Solution to Example 5 Example 5: Change in Selling Price $ 3,000 ÷ 150 bikes = $ 20 per bike Variable cost per bike = 300 per bike Selling price required = $ 320 per bike 150 bikes × $320 per bike = $ 48,000 Total variable costs = 45,000 Increase in net operating income = $ 3,000
  • 50. 5-50 © McGraw-Hill Education. Learning Objective 5 Determine the break-even point.
  • 51. 5-51 © McGraw-Hill Education. Break-Even Analysis The equation and formula methods can be used to determine the unit sales and dollar sales needed to achieve a target profit of zero. Let’s use the RBC information to complete the break- even analysis.
  • 52. 5-52 © McGraw-Hill Education. Break-Even Analysis: Equation Method Part 1 The equation method relies on the basic profit equation introduced earlier in the chapter. Because Racing Bicycle has only one product, we’ll use the contribution margin form of this equation to perform the break-even calculations. We calculate break-even by solving the equation below: Profit = Unit CM × Q − Fixed expenses $0 = $200 × Q − Fixed expenses
  • 53. 5-53 © McGraw-Hill Education. Break-Even Analysis: Equation Method Part 2 In a single product situation, the equation method for computing the unit sales at break- even is: Profit = Unit CM × Q − Fixed expenses $0 = $200 × Q − Fixed expenses $200 × Q = $0 + $80,000 Q = $80,000 ÷ $200 Q = 400 units
  • 54. 5-54 © McGraw-Hill Education. Break-Even Analysis: Formula Method The formula method is a shortcut version of the equation method. It centers on the idea discussed earlier in the chapter that each unit sold provides a certain amount of contribution margin that goes toward covering fixed expenses. Units 400 $200 $80,000 CM Units expenses Fixed even break to sales Units   
  • 55. 5-55 © McGraw-Hill Education. Break-Even Analysis: Dollar Sales Suppose RBC wants to compute the sales dollars required to break-even (earn a target profit of $0). Let’s use the equation method and the formula methods to solve this problem.
  • 56. 5-56 © McGraw-Hill Education. Break-Even Analysis: Dollar Sales Using Equation Method The equation method is shown on this slide: Profit = CM ratio × Sales − Fixed expenses $ 0 = 40% × Sales − $80,000 40% × Sales = $80,000 Sales = $80,000 ÷ 40% Sales = $200,000
  • 57. 5-57 © McGraw-Hill Education. Break-Even Analysis: Dollar Sales Using CM Ratio Now, let’s use the formula method to calculate the dollar sales at the break-even point. $200,000 ratio sales Doller = slaes Doller 40% $80,000 = sales Doller CM expenses Fixed = even break to
  • 58. 5-58 © McGraw-Hill Education. Quick Check 2 Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. An average of 2,100 cups are sold each month. What is the break-even sales dollars? a. $ 1,300 b. $ 1,715 c. $ 1,788 d. $ 3,129
  • 59. 5-59 © McGraw-Hill Education. Quick Check 2a (1 of 2) Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. An average of 2,100 cups are sold each month. What is the break-even sales dollars? a. $ 1,300 b. $ 1,715 c. $ 1,788 d. $ 3,129 Answer: b
  • 60. 5-60 © McGraw-Hill Education. Quick Check 2a (2 of 2) $1,715 = 0.758 $1,300 = Ratio CM expenses Fixed = sales even - Break
  • 61. 5-61 © McGraw-Hill Education. Quick Check 3 Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. An average of 2,100 cups are sold each month. What is the break-even sales in units? a. 872 cups b. 3,611 cups c. 1,200 cups d. 1,150 cups
  • 62. 5-62 © McGraw-Hill Education. Quick Check 3a (1 of 2) Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. An average of 2,100 cups are sold each month. What is the break-even sales in units? a. 872 cups b. 3,611 cups c. 1,200 cups d. 1,150 cups Answer: d
  • 63. 5-63 © McGraw-Hill Education. Quick Check 3a (2 of 2) cups 1,150 = $1.13/cup $1,300 = $0.36/cup $1.49/cup $1,300 = unit per CM expenses Fixed = even - Break
  • 64. 5-64 © McGraw-Hill Education. Learning Objective 6 Determine the level of sales needed to achieve a desired target profit.
  • 65. 5-65 © McGraw-Hill Education. Target Profit Analysis • In target profit analysis, we estimate what sales volume is needed to achieve a specific target profit. • We can compute the number of units that must be sold to attain a target profit using either: – (1) Equation method, or – (2) Formula method.
  • 66. 5-66 © McGraw-Hill Education. Target Profit Analysis – Equation Method Profit = Unit CM × Q − Fixed expenses Our goal is to solve for the unknown “Q” which represents the quantity of units that must be sold to attain the target profit.
  • 67. 5-67 © McGraw-Hill Education. Target Profit Analysis – Equation Method Solution Suppose RBC’s management wants to know how many bikes must be sold to earn a target profit of $100,000. Profit = Unit CM × Q − Fixed expenses $100,000 = $200 × Q − $80,000 $200 × Q = $100,000 + $80,000 Q = ($100,000 + $80,000) ÷ $200 Q = 900 units
  • 68. 5-68 © McGraw-Hill Education. Target Profit Analysis – Formula Method The formula method uses the following equation. unit per sales Unit CM expenses Fixed + profit Target = profit target the attain to
  • 69. 5-69 © McGraw-Hill Education. Target Profit Analysis – Formula Method Solution Suppose RBC wants to know how many bikes must be sold to earn a profit of $100,000. units sales Unit $200 $80,000 $100,000 sales Unit CM expenses Fixed profit Target profit target the attain to 900 unit per sales Unit     
  • 70. 5-70 © McGraw-Hill Education. Target Profit Analysis – Formula Method Sales Dollars We can also compute the target profit in terms of sales dollars using either the equation method or the formula method.
  • 71. 5-71 © McGraw-Hill Education. Target Profit Analysis – Equation Method Sales Dollars Solution Suppose RBC management wants to know the sales volume that must be generated to earn a target profit of $100,000. Profit = CM ratio × Sales − Fixed expenses $100,000 = 40% × Sales − $80,000 40% × Sales = $100,000 + $80,000 Sales = ($100,000 + $80,000) ÷ 40% Sales = $450,000
  • 72. 5-72 © McGraw-Hill Education. Target Profit Analysis – Formula Method Sales Dollars Solution $450,000 ratio sales Dollar      sales Doller 40% $80,000 $100,000 sales Dollar CM expenses Fixed profit Target profit target the attain to
  • 73. 5-73 © McGraw-Hill Education. Quick Check 4 Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. Use the formula method to determine how many cups of coffee would have to be sold to attain target profits of $2,500 per month. a. 3,363 cups b. 2,212 cups c. 1,150 cups d. 4,200 cups
  • 74. 5-74 © McGraw-Hill Education. Quick Check 4a (1 of 2) Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. Use the formula method to determine how many cups of coffee would have to be sold to attain target profits of $2,500 per month. a. 3,363 cups b. 2,212 cups c. 1,150 cups d. 4,200 cups Answer: a
  • 75. 5-75 © McGraw-Hill Education. Quick Check 4a (2 of 2) cups 3,363 $1.13 $3,800 $0.36 $1.49 $1,300 $2,500 CM Unit expenses Fixed profit Target profit target attain to sales Unit       
  • 76. 5-76 © McGraw-Hill Education. Quick Check 5 Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. Use the formula method to determine the sales dollars that must be generated to attain target profits of $2,500 per month. a. $2,550 b. $5,013 c. $8,458 d. $10,555
  • 77. 5-77 © McGraw-Hill Education. Quick Check 5a (1 of 2) Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. Use the formula method to determine the sales dollars that must be generated to attain target profits of $2,500 per month. a. $2,550 b. $5,013 c. $8,458 d. $10,555 Answer: b
  • 78. 5-78 © McGraw-Hill Education. Quick Check 5a (2 of 2)   013 , 5 $ 758 . 0 800 , 3 $ 49 . 1 $ 36 . 0 49 . 1 $ 300 , 1 $ 500 , 2 $ ratio CM expenses Fixed profit Target profit target attain to $ Sales        
  • 79. 5-79 © McGraw-Hill Education. Learning Objective 7 Compute the margin of safety and explain its significance.
  • 80. 5-80 © McGraw-Hill Education. The Margin of Safety in Dollars The margin of safety is the excess of budgeted or actual sales dollars over the break-even volume of sales dollars. It is the amount by which sales can drop before losses are incurred. The higher the margin of safety, the lower the risk of not breaking even and incurring a loss. Margin of safety in dollars = Total sales − Break- even sales Let’s look at RBC and determine the margin of safety.
  • 81. 5-81 © McGraw-Hill Education. The Margin of Safety in Dollars – Example If we assume that RBC has actual sales of $250,000, given that we have already determined the break-even sales to be $200,000, the margin of safety is $50,000 as shown. Break-even sales 400 units Actual sales 500 units Sales $ 200,000 $ 250,000 Less: variable expenses 120,000 150,000 Contribution margin 80,000 100,000 Less: fixed expenses 80,000 80,000 Net operating income $ - $ 20,000
  • 82. 5-82 © McGraw-Hill Education. The Margin of Safety Percentage RBC’s margin of safety can be expressed as 20% of sales. ($50,000 ÷ $250,000) Break-even sales 400 units Actual sales 500 units Sales $ 200,000 $ 250,000 Less: variable expenses 120,000 150,000 Contribution margin 80,000 100,000 Less: fixed expenses 80,000 80,000 Net operating income $ - $ 20,000
  • 83. 5-83 © McGraw-Hill Education. The Margin of Safety in Units The margin of safety can be expressed in terms of the number of units sold. The margin of safety at RBC is $50,000, and each bike sells for $500; hence, RBC’s margin of safety is 100 bikes. bikes 100 500 $ $50,000 units in Safety of Margin  
  • 84. 5-84 © McGraw-Hill Education. Quick Check 6 Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. An average of 2,100 cups are sold each month. What is the margin of safety expressed in cups? a. 3,250 cups b. 950 cups c. 1,150 cups d. 2,100 cups
  • 85. 5-85 © McGraw-Hill Education. Quick Check 6a (1 of 2) Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. An average of 2,100 cups are sold each month. What is the margin of safety expressed in cups? a. 3,250 cups b. 950 cups c. 1,150 cups d. 2,100 cups Answer: b
  • 86. 5-86 © McGraw-Hill Education. Quick Check 6a (2 of 2) Margin of safety = Total sales − Break-even sales = 2,100 cups − 1,150 cups = 950 cups
  • 87. 5-87 © McGraw-Hill Education. Cost Structure and Profit Stability Cost structure refers to the relative proportion of fixed and variable costs in an organization. Managers often have some latitude in determining their organization’s cost structure.
  • 88. 5-88 © McGraw-Hill Education. Cost Structure and Profit Stability – High and Low Fixed Cost Structures There are advantages and disadvantages to high fixed cost (or low variable cost) and low fixed cost (or high variable cost) structures. • An advantage of a high fixed cost structure is that income will be higher in good years compared to companies with lower proportion of fixed costs. • A disadvantage of a high fixed cost structure is that income will be lower in bad years compared to companies with lower proportion of fixed costs. • Companies with low fixed cost structures enjoy greater stability in income across good and bad years.
  • 89. 5-89 © McGraw-Hill Education. Learning Objective 8 Compute the degree of operating leverage at a particular level of sales and explain how it can be used to predict changes in net operating income.
  • 90. 5-90 © McGraw-Hill Education. Operating Leverage Operating leverage is a measure of how sensitive net operating income is to percentage changes in sales. It is a measure, at any given level of sales, of how a percentage change in sales volume will affect profits. income operating Net margin on Contributi leverage operating of Degree 
  • 91. 5-91 © McGraw-Hill Education. Operating Leverage – Example To illustrate, let’s revisit the contribution income statement for RBC. Actual sales 500 Bikes Sales $ 250,000 Less: variable expenses 150,000 Contribution margin 100,000 Less: fixed expenses 80,000 Net income $ 20,000 5   20,000 $100,000 Leverage Operating of Degree
  • 92. 5-92 © McGraw-Hill Education. Operating Leverage – Changes in Profit With an operating leverage of 5, if RBC increases its sales by 10%, net operating income would increase by 50%. Percent increase in sales 10% Degree of operating leverage × 5 Percent increase in profits 50% Here’s the verification!
  • 93. 5-93 © McGraw-Hill Education. Operating Leverage – Proof of Changes Actual sales (500) Increased sales (550) Sales $ 250,000 $ 275,000 Less: variable expenses 150,000 165,000 Contribution margin 100,000 110,000 Less: fixed expenses 80,000 80,000 Net operating income $ 20,000 $ 30,000 10% increase in sales from $250,000 to $275,000… … results in a 50% increase in income from $20,000 to $30,000.
  • 94. 5-94 © McGraw-Hill Education. Quick Check 7 Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. An average of 2,100 cups are sold each month. What is the operating leverage? a. 2.21 b. 0.45 c. 0.34 d. 2.92
  • 95. 5-95 © McGraw-Hill Education. Quick Check 7a (1 od 2) Coffee Klatch is an espresso stand in a downtown office building. The average selling price of a cup of coffee is $1.49 and the average variable expense per cup is $0.36. The average fixed expense per month is $1,300. An average of 2,100 cups are sold each month. What is the operating leverage? a. 2.21 b. 0.45 c. 0.34 d. 2.92 Answer: a
  • 96. 5-96 © McGraw-Hill Education. Quick Check 7a (2 of 2) Actual sales 2,100 cups Sales $ 3,129 Less: Variable expenses 756 Contribution margin 2,373 Less: Fixed expenses 1,300 Net operating income $ 1,073 2.21    $1,073 $2,373 income operting Net margin on Contributi leverage Operating
  • 97. 5-97 © McGraw-Hill Education. Quick Check 8 At Coffee Klatch the average selling price of a cup of coffee is $1.49, the average variable expense per cup is $0.36, the average fixed expense per month is $1,300, and an average of 2,100 cups are sold each month. If sales increase by 20%, by how much should net operating income increase? a. 30.0% b. 20.0% c. 22.1% d. 44.2%
  • 98. 5-98 © McGraw-Hill Education. Quick Check 8a (1 of 2) At Coffee Klatch the average selling price of a cup of coffee is $1.49, the average variable expense per cup is $0.36, the average fixed expense per month is $1,300, and an average of 2,100 cups are sold each month. If sales increase by 20%, by how much should net operating income increase? a. 30.0% b. 20.0% c. 22.1% d. 44.2% Answer: d
  • 99. 5-99 © McGraw-Hill Education. Quick Check 8a (2 of 2) Percent increase in sales 20.0% × Degree of operating leverage 2.21 Percent increase in profit 44.20%
  • 100. 5-100 © McGraw-Hill Education. Verify Increase in Profit Actual sales 2,100 cups Increased sales 2,520 cups Sales $ 3,129 $ 3,755 Less: Variable expenses 756 907 Contribution margin 2,373 2,848 Less: Fixed expenses 1,300 1,300 Net operating income $ 1,073 $ 1,548 % change in sales 20.0% % change in net operating income 44.2%
  • 101. 5-101 © McGraw-Hill Education. Structuring Sales Commissions Companies generally compensate salespeople by paying them either a commission based on sales or a salary plus a sales commission. Commissions based on sales dollars can lead to lower profits in a company. Let’s look at an example.
  • 102. 5-102 © McGraw-Hill Education. Structuring Sales Commissions – Example Pipeline Unlimited produces two types of surfboards, the XR7 and the Turbo. The XR7 sells for $100 and generates a contribution margin per unit of $25. The Turbo sells for $150 and earns a contribution margin per unit of $18. The sales force at Pipeline Unlimited is compensated based on sales commissions.
  • 103. 5-103 © McGraw-Hill Education. Structuring Sales Commissions – Solution If you were on the sales force at Pipeline, you would push hard to sell the Turbo even though the XR7 earns a higher contribution margin per unit. To eliminate this type of conflict, commissions can be based on contribution margin rather than on selling price alone.
  • 104. 5-104 © McGraw-Hill Education. Learning Objective 9 Compute the break-even point for a multiproduct company and explain the effects of shifts in the sales mix on contribution margin and the break- even point.
  • 105. 5-105 © McGraw-Hill Education. The Definition of Sales Mix • Sales mix is the relative proportion in which a company’s products are sold. • Different products have different selling prices, cost structures, and contribution margins. • When a company sells more than one product, break-even analysis becomes more complex as the following example illustrates. Let’s assume RBC sells bikes and carts and that the sales mix between the two products remains the same.
  • 106. 5-106 © McGraw-Hill Education. Sales Mix and Break-Even Analysis – Part 1 Bikes comprise 45% of RBC’s total sales revenue and the carts comprise the remaining 55%. RBC provides the following information: Bicycle Bicycle Carts Carts Total Total Sales $ 250,000 100% $ 300,000 100% $ 550,000 100.0% Less: Variable expenses 150,000 60% 135,000 45% 285,000 51.8% Contribution margin 100,000 40.0% 165,000 55% 265,000 48.2% Fixed expenses 170,000 Net operating income $ 95,000 Sales Mix $250,000 45% $ 300,000 55% $ 550,000 100% (rounded) 48.2% $550,000 265,000 $ 
  • 107. 5-107 © McGraw-Hill Education. Sales Mix and Break-Even Analysis – Part 2 $352,697 sales Doller ratio sales Dollar = 48.2% $170,000 = even break to CM expenses Fixed = even break to Bicycle Bicycle Carts Carts Total Total Sales $ 158,714 100% $ 193,983 100% $ 352,697 100.0% Less: Variable expenses 95,228 60% 87,293 45% 182,521 51.8% Contribution margin 63,486 40% 106,690 55% 170,176 48.2% Fixed expenses 170,000 Net operating income $ 176 Sales Mix $ 158,714 45% $ 193,983 55% $ 352,697 100.0% Rounding error - $ 176
  • 108. © McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education. 5-108 End of Presentation