1. FEDRAL BANK
PRESENTED BY :
PRACHI SAHAI
ABHINAV JAIDKA
ABHISHEK YADAV
AKANSHA SINGH
AKANSHA WALIA
AKSHAT KHANNA

2. INTRODUCTION TO FEDRAL BANK
 The history of Federal Bank dates back to the pre-independence era.
 Though initially it was known as the Travancore Federal Bank, it gradually
transformed into a full-fledged bank under the able leadership of its Founder,
Mr. K P Hormis.
 The name Federal Bank Limited was officially announced in the year 1947
with its headquarters nestled on the banks on the river Periyar.
 Since then there has been no looking back and the bank has become one of
the strongest and most stable banks in the country.

3. VISION OF FEDRAL BANK
• Become the dominant “numero uno” bank in Kerala and a leading player in
target markets.
1 • Be the „trusted‟ partner of choice for target (SME, Retail, NRI) customers.
• Be a customer-centric organisation setting the benchmarks for service.
• Offer innovative yet simple products supported by the state-of-the art
2 technology.
• Have a dynamic and energised workforce with a strong sense of belonging.
• Deliver top tier financial performance and superior value to stakeholders
3 • Be a role model for corporate governance and social responsibility.

4. MISSION OF FEDRAL BANK
Employees: Develop in every employee a
high degree of pride and loyalty in serving
the Bank
Shareholders: Achieve a consistent annual
post-tax return of at least 20
Customers: Meet and even exceed
expectations of target customers by
delivering appropriate products and
services, employing, as far as feasible,
the single-window and 24-hour-seven-
day-week concepts, leveraging
strengthened branch infrastructure.

5. OBJECTIVES OF FEDRAL BANK
• Develop, adopt, and
review a well-conceived • Employ and leverage • Increase awareness of the
business plan for appropriate modern "Federal Bank" brand
achieving realistic targets information technology among targeted customer
of growth, profitability, to: enhance the quality, groups through cost-
and market share over the speed, and accuracy of effective marketing.
medium term. product/service delivery; • Adopt a robust corporate
provide „anytime- governance code
• Operate within a well- anywhere management emphasizing a high
defined, diversified, risk information and control degree of professionalism
profile and adopt prudent systems and processes; of the Board and the
risk-management norms improve productivity and management, and
and processes and accountability and
effective control practices reduce costs. disclosure to
shareholders.
1 2 3

6. CORPORATE SOCIAL RESPONSIBILITY BY FEDRAL
BANK
Our Founder's values and ethos based on
trust got embedded in the bank's policies and
principles which reflect on its day to day
business.
CSR in Federal Bank began with the For Federal Bank, Corporate
first act of cultivating banking habits Social Responsibility (CSR) has
in an agrarian society - to effectively been an inherited and inbuilt
utilize idle money for productive element of its fundamentals
purposes. Creating employment
opportunity for a predominantly right from the day the bank was
farming community was phase two. founded.

7. MILESTONES OF FEDRAL BANK
largest bank in India in terms of capital base and can easily boast of a
Capital Adequacy Ratio of 17.23 %, one of the highest in the industry.
 tide over the recession with minimum impact to its financial stability.
expanding organically over the past few months.
 extending reach to customers by making services available to all,
24x7.
 Branches and ATMs across India in addition to the Representative
Office at Abu Dhabi that serves as a nerve centre for the NRI customers in
UAE.
Federal Bank gets banking tech awards -Federal Bank bags YMCA
award

8. PRODUCTS AND SERVICES OF FEDRAL BANK
CURRENT
SAVINGS INWARD
ACCOUNT DEPOSITS
ACCOUNT REMMITANCE
GIFFT DEBIT TRAVEL
LOANS
CARD CARDS CARDS

9. FEDRAL MUTUAL
PURE GOLD FUNDS

10. SAFE
DEPOSIT
LOCKERS
ONLINE
VISA BILL MOBILE
PAYMENT TAX BANKING
PAYMENT
INTERNET
BANKING

11. COMPETTITORS OF FEDRAL BANK
KOTAK
HDFC ICICI
MAHINDRA
INDUSIND
AXIS BANK YES BANK
BANK
KARUR STANDARD
ING VYSYA
VYSYA CHARTED
BANK
BANK BANK

12. LAXMI
VILAS BANK
CITY UNION
BANK
DHANLAXMI
SOUTHIND BANK
BANK
KARNATKA GOLDMAN
BANK BEES

13. MARKET SHARE OF FEDRAL BANK
•Federal Bank Ltd, the largest scheduled bank in
Kerala, with a network of over 350 branches
throughout the country.
•The bank is the second largest private sector bank
with a network of more than 360 branches which till
recently was restricted to the southern States.

14. SWOT ANALYSIS OF FEDRAL BANK
PARENT CATEGORY
COMPANY – AND SECTOR-
GOVERNMENT BANKING AND
OF INDIA FINANCE
TAGLINE-
USP-
YOUR
COUSTMER
PERFECT
CENTRIC
BANKING
SERVICES.
PARTNER

15. STP OF FEDRAL BANK
SEGMENT:
INDIVIDUAL AND
INDUSTRY
BANKING
TARGET GROUP:
SEMI URBAN
SECTOR
POSITIONONG:
COMPLETE
BANKING
SOLUTIONS

16. STRENGTHS WEAKNESS
1) LESS PENETRATION IN URBAN
1) 743 BRANCHES SPREAD OVER 24 STATES MARKET.
WITH 803 ATM‟S.
2) INNOVATIVE YER SIMPLE PRODUCTS AND 2)FEDRAL BANK, THE PRINCIPAL
SERVICES OFFERINGS SPONSOR OF KOCHI TUSKERS
3)EXPANSION ACROSS THE COUNTRY KERALA, WHO WERE REMOVED
4)STATE OF ART IT SUPPORT FOR CUSTOMERS
FROM IPL IN 2011.
AND EMPLOYES
SWOT
OPPURTUNITY
THREATS
1)SMALL ENTERPRISE BANKING
1)ECONOMIC SLOWDOWN.
2)RURAL BANKING AND IMPROVED
2)HIGHLY COMPETITIVE
URBAN SERVICES.
ENVIRONMENT
3) AQUISITION OF SMALLER UNITS
3) STRINGENT BANKING NORMS
IN SMALL REGION.

17. KEYPOINTS VITAL IN ESTABLISHING
LEADERSHIP AND VALUE IN THE SECTOR
COUSTMER DOMINANT
INNOVATIVE
CENTRIC PLAYER

18. THANKYOU