5. Student Profile
Traditional vs. Non-Traditional
• Military
• Trade and Industry
• Interdisciplinary
• Co-hort Learning
• Community College
6. 201-20
SWOT Analysis
Helpful Harmful
Internal Strength
• Flexible
• Online
• GPA requirements
Weakness
• Inter-University knowledge
• No contact database
• Small marketing budget
External
Opportunity
• A.A.S. credit
• Military credit
• Work experience
credit
Threat
• Western Governors
University
• For-profit Universities
• Limited military contact
7. 201-20
Timeline
Year Goal
2009-2010 • Contact Advisors On Campus
• Create Prospective Student Database
• Investigate Contact Information for
Community Colleges
• Run Advertisement in Dallas Morning News
• Staff information booths at Learning
Technologies and Library Science conferences
2010-2011 • Gain Access to Military Education Centers
• Staff Information Booths at Community
Colleges
• File memorandums of understanding with
Community Colleges
2011-2012 • Update Community College Contacts
• Continue in-person visits to community
colleges
2012-2013 • Contact community colleges through email
• Determine stakeholders for