Evolution e

2. OUR TEAM
•EXPERT TEAM OF 10
BASED IN DUBLIN
•IN BUSINESS 15 YEARS
(SINCE 1999)
OUR GOAL
•GENERATE SALES LEADS
FOR OUR CLIENTS
•PROVIDE CUSTOMISED
MARKETING SOLUTIONS
•RESULTS & GOAL ORIENTATED
TEAM
About Us
•SOMETHING ELSE

3. QUANTIFIABLE RESULTS
FOCUSED TARGETTING &
ADVERTISING
PROFESSIONAL TEAM
SEO & PPC
SOCIAL MEDIA

4. Some of our Clients

9. Search Engine Optimisation

10. Search Engine Optimisation
H1, H2s, H3s etc
• H1 used on every Page and only once
• Include Main Keyword for page
• Subsequent Content headings should include other
keywords (H2s, H3s)
• Hosting - Ideally, you should host your site in the
country to which you offer your services

11. Search Engine Optimisation
• Approx 70% to 80% of search
traffic
• Keywords, Site Navigation, URL,
Use of Videos & Meta Data All
Determine Quality Score
• Medium/Long Term Strategy that
delivers more customers long
term
• Long Term Process, but provides long
term benefits
• Put yourself in front of customers
looking for your service
• Analytics illustrate why your site is
ineffective & how to improve (A/B
Testing)
• Keyword Allocation - Allocate the
keywords to the most suitable pages
of your site

12. Pay Per Click Advertising – Google Adwords
• Managing Costs, Bids & Budget
• Keyword Statistical Analysis
• Measuring Goals
• Measuring Click Through rates
• Tracking Conversions & Leads
• Conversion Improvement
Recommendations
• Monthly Report & Analysis

13. Google Adwords – Relevance over Budget
Wordstream 2011

14. FACEBOOK COMPETITIONS
CREATE COMPETITONS & APPS
TO INCREASE FOLLOWERS
& ENCOURAGE ENGAGEMENT
ADVERTISING
ADVERTISE ON SOCIAL MEDIA
WITH HIGHLY FOCUSED TARGETTING
TO ATTRACT RELEVANT CONSUMERS
SOCIAL MEDIA SITE DEVELOPMENT
INTEGRATED & BRANDED
SOCIAL MEDIA SITES
TO ENGAGE NEW & EXISTING
CUSTOMERS
CONTENT DEVELOPMENT
DEVELOP CREATIVE & UNIQUE CONTENT
TO SHARE ON YOUR
SOCIAL MEDIA SITES
€
Social Media

15. Social Media
• Widespread exposure to Consumers
• Brand awareness campaigns that are effective in terms
of the increase in consumer curiosity – Bandwagon
Effect
• Increasing site traffic towards your page – this will
equate to increased participation from visitors as well.
• Maintaining a good reputation/Brand Image with
consumers
• Direct Contact with Consumers/ Personal

16. Social Media
• LinkedIn allows for A/B Testing Depending on Location –
so depending on where your site is being viewed from,
they will see a different landing page
• Facebook Ads & Posts can be targeted be location,
languages & interests – Highly Focused

17. Localised Digital Marketing
•Submit a listing to Google Places for
Business
•Ensure listing is fully completed and
description is keyword optimised
•Provide analysis on site performance
& see where your site is being viewed
& source of traffic

18. Digital Marketing in 2014
67% INCREASE IN LEADS
FOR BUSINESS’
THAT BLOG
(Over those that don’t)
GOOGLE HUMMINGBIRD
LONG TAIL KEYWORDS
EVEN MORE IMPORTANT
RESPONSIVE WEB DESIGN
THERE ARE OFFICIALLY
MORE MOBILE DEVICES
IN IRELAND
THAN PEOPLE
ADVANCED TARGETTING
AGE
INTERESTS
LOCATION