SEO Before Yoast: WordCamp Rhode Island
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Learn what things to put in place BEFORE you let Yoast or All-in-one-SEO, or another SEO WordPress plugin, check your work.
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SEO Before Yoast: WordCamp Rhode Island
- 1. SEO: Beyond Yoast Kerch McConlogue @kerchmcc WeFixBrokenWebsi tes.com WordCamp, Rhode Island 2016
- 3. More or less accurate in 2014 @kerchmcc
- 4. Google says they average 3.5 BILLION searches a day Bing said (2015) they got 122.8 MILLION Could you work with that many people? Fun Facts: Check this page: ww.internetlivestats.com 2014@kerchmcc
- 5. www.washingtonpost.com/blogs/local/wp/2014/04/11/ did-readers-actually-read-a-story-about-reading/
- 6. www.washingtonpost.com/blogs/local/wp/2014/04/11/ did-readers-actually-read-a-story-about-reading/ Only 28% of what’s on the page gets read!
- 7. By File:Oolong the Rabbit's last performance (2003).jpg: Hironori Akutagawa derivative work: Yuval Y § Chat § [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/)], via Wikimedia Commons
- 8. What is this page about? @kerchmcc
- 9. Why is it important? @kerchmcc
- 10. Who should read it? @kerchmcc
- 11. Write specifically for this guy @kerchmcc
- 12. Keyword research always starts with Make a list! • Your name and your business name • Geographic region • Offers and the need you fill • Look at the words on your site • The words on competitors’ sites • Words in professional media • Ask clients • Related search at the bottom of the page @kerchmcc
- 14. • Your name and your business name • Geographic region • Offers and the need you fill • Look at the words on your site • The words on competitors’ sites • Words in professional media • Ask clients • Related search at the bottom of the page • Words in the ads at the top and bottom Keyword research always starts with Make a list! @kerchmcc
- 15. Words in the Ads @kerchmcc
- 16. Then Try Google: “Keyword Research” Also check: moz.com/beginners-guide-to-seo/keyword-research moz.com/explorer/ backlinko.com/keyword-research Boardreader.com Wikipedia @kerchmcc
- 17. Where to use keywords Site URL (if possible) @kerchmcc
- 19. Where to use keywords Site URL (if possible) Menu @kerchmcc
- 20. Menu @kerchmcc
- 21. Menu @kerchmcc
- 22. Menu @kerchmcc
- 24. Site URL (if possible) Menu Title article - uniqueness required Where to use keywords @kerchmcc
- 25. Title of the Article /better-search-engine-ranking/ 5 Easy Things You Can Do To Get Better Search Engine Ranking @kerchmcc
- 26. Site URL (if possible) Menu Title article- uniqueness required Headings Where to use keywords @kerchmcc
- 27. Headings Use them! Thou shalt have only one H1 per page H1 is the default title of the page/post Make H1 isn’t also the in the header! You must have an H2 before and H3 @kerchmcc
- 28. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt and title tags Where to use keywords @kerchmcc
- 29. Image titles and Alt tags Title: keys Alt: keys @kerchmcc
- 30. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt tags Anchor link Where to use keywords @kerchmcc
- 31. Don’t say: Click here for more information Anchor link text Instead say: Get more information about Sunbeam Tiger engine compartments @kerchmcc
- 32. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt tags Anchor link Meta description (Yoast) Where to use keywords @kerchmcc
- 38. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt tags Anchor link Meta description (Yoast) Inbound links (if possible) Where to use keywords @kerchmcc
- 39. Inbound links From other sites From social links, video, and local directories @kerchmcc
- 40. Stuff you must have Site maps Privacy Statement Contact form Social Links Favicon Mailing list Gravatar Google Analytics @kerchmcc You really should have
- 41. Pay attention to these things • Ratio of code to content • Broken links • Duplicate content • 301 Redirects • Accessibility • Cross check on browsers @kerchmcc
- 42. About Kerch McConlogue Phone: (443) 255-3401 Kerch@WeFixBrokenWebsites.com WeFixBrokenWebsites.com (also: FixMyBylaws.com) Twitter @kerchmcc FaceBook.com/kerch plus.google.com/+KerchMcConlogue/ Linkedin: kerch-mcconlogue slideshare.net/kerch
Editor's Notes
- You have 3 choices Ask a question … I like them Learn about it Find someone you trust to do it for you.
- WHAT IS SEO? SEO is helping people find your site What has been? Quantity of keywords Machines Google is pushing for meaningful content as judged by PEOPLE People? Social juice Good content includes definitions, explanations, authority quality content updated sort of regularly: Google likes WP people can find what they are looking for Site map Well designed Cross browser
- Google doesn’t use meta keywords.. But other search engines do
- 16-20% of queries per day have never been asked before
- Remember this when you write Use Short sentences Short paragraphs Bullets Bold (notice the handouts) Use keywords near the top to remind yourslef and people and google what you are talking about
- Remember this when you write Use Short sentences Short paragraphs Bullets Bold (notice the handouts) Use keywords near the top to remind yourslef and people and google what you are talking about
- Talk in the language searchers use to find you Use story.. For repeatablity Shark tank :if they use fancy talk I don’t give the money
- What is the page about? This is about SHOVELS and not just any shovels.. It’s about SNOW shovels Why is the page useful? Because there is snow to be cleared Who should/would read it? The guy who wants the snow removed Who is your IDEAL Client How do they talk? Buyers Persona: hubspot link in the handouts What should they do at the end? Buy your shovel and find a kid to use it.
- What is the page about? This is about SHOVELS and not just any shovels.. It’s about SNOW shovels Why is the page useful? Because there is snow to be cleared Who should/would read it? The guy who wants the snow removed Who is your IDEAL Client How do they talk? Buyers Persona: hubspot link in the handouts What should they do at the end? Find a kid to use the shovel
- What is the page about? This is about SHOVELS and not just any shovels.. It’s about SNOW shovels Why is the page useful? Because there is snow to be cleared Who should/would read it? The guy who wants the snow removed Who is your IDEAL Client How do they talk? Buyers Persona: hubspot link in the handouts What should they do at the end? Find a kid to use the shovel
- NOT EVERYONE Quit focusing on your skills.. ABOUT US What can you give him Tips? Knowledge DO NOT establish authority start with I’m all that Start with Imagine you want ot
- List important topics How does it work Why need What can Coaching for students Alternates spellings.. Slang words easy to get wrong Capitals and spelling But punctuation
- List important topics How does it work Why need What can Coaching for students Alternates spellings.. Slang words easy to get wrong Capitals and spelling But punctuation
- List important topics How does it work Why need What can Coaching for students Alternates spellings.. Slang words easy to get wrong Capitals and spelling But punctuation
- Inbound lkinks you can control from facebook etc
- URL: both on your site name, if possible, and in the permalink of the page/post
- Inbound lkinks you can control from facebook etc
- Both as the link name and as the TITLE tag that goes with that
- Both as the link name and as the TITLE tag that goes with that
- Both as the link name and as the alt tag that goes with that
- Both as the link name and as the alt tag that goes with that
- Inbound lkinks you can control from facebook etc
- 70 characters in title 50-60 is coming And Permalinks NOT CUTE Green socks not leprachan feed THIS IS THE THE TITLE TAG
- Inbound lkinks you can control from facebook etc
- : These are not just bold words Segment of the page View screen (h3 format) This just in.. H2-h3
- Inbound lkinks you can control from facebook etc
- Geotag captions
- Inbound lkinks you can control from facebook etc
- NOT INCLUDED Keywords in social profiels Google+ is bein shoe horned Twitter like elevator Fb cocktail party LinkedIN lis like the board room Diana needham Linkedin Lady
- Inbound lkinks you can control from facebook etc
- Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
- Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
- Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
- Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
- Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
- Inbound lkinks you can control from facebook etc
- Especially when you can control these: articles published on other sites Not always home page links from other sites and social media and local directories
- Ratio of code to content: Determine the site load time. Don’t use flash. Limit javascript <tools.pingdom.com/fpt/> Broken links: 404 errors are judged against the total number of pages Do not have duplicate content (Pay particular attention if your web person designed a separate site for mobile) Contact form and not your email address. And if you must use show an email address, make it be at your own domain. (NOT gmail) 301 Redirects: If you change the URL of a page, even if you make appropriate links on your own site to that page, some people may have bookmarked the old page. A 301 redirect will automatically tell the internet that the content has moved and show the new page. Accessibility Cross check on browsers: at least Firefox, Safari, Chrome, IE and on different devices <responsinator.com>