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SEO:
Beyond Yoast
Kerch McConlogue @kerchmcc
WeFixBrokenWebsi tes.com
WordCamp, Rhode Island 2016
Page
Speed
@kerchmcc
More or less accurate in 2014
@kerchmcc
Google says they average
3.5 BILLION searches a day
Bing said (2015) they got 122.8 MILLION
Could you work with that many people?
Fun Facts: Check this page: ww.internetlivestats.com
2014@kerchmcc
www.washingtonpost.com/blogs/local/wp/2014/04/11/
did-readers-actually-read-a-story-about-reading/
www.washingtonpost.com/blogs/local/wp/2014/04/11/
did-readers-actually-read-a-story-about-reading/
Only 28% of what’s on the
page gets read!
By File:Oolong the Rabbit's last performance (2003).jpg: Hironori Akutagawa derivative
work: Yuval Y § Chat § [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0
(http://creativecommons.org/licenses/by-sa/3.0/)], via Wikimedia Commons
What is this page about?
@kerchmcc
Why is it important?
@kerchmcc
Who should read it?
@kerchmcc
Write specifically for this guy
@kerchmcc
Keyword research always starts with
Make a list!
• Your name and your business name
• Geographic region
• Offers and the need you fill
• Look at the words on your site
• The words on competitors’ sites
• Words in professional media
• Ask clients
• Related search at the bottom of the page
@kerchmcc
Related Words
@kerchmcc
• Your name and your business name
• Geographic region
• Offers and the need you fill
• Look at the words on your site
• The words on competitors’ sites
• Words in professional media
• Ask clients
• Related search at the bottom of the page
• Words in the ads at the top and bottom
Keyword research always starts with
Make a list!
@kerchmcc
Words in the Ads
@kerchmcc
Then Try
Google: “Keyword Research”
Also check:
moz.com/beginners-guide-to-seo/keyword-research
moz.com/explorer/
backlinko.com/keyword-research
Boardreader.com
Wikipedia
@kerchmcc
Where to use keywords
Site URL (if possible)
@kerchmcc
Site URL
www.adhdcoaches.org
www.WeFixBrokenWebsites.com
@kerchmcc
Where to use keywords
Site URL (if possible)
Menu
@kerchmcc
Menu
@kerchmcc
Menu
@kerchmcc
Menu
@kerchmcc
Menu
Title Attribute
@kerchmcc
Site URL (if possible)
Menu
Title article - uniqueness required
Where to use keywords
@kerchmcc
Title of the Article
/better-search-engine-ranking/
5 Easy Things You Can Do To
Get Better Search Engine Ranking
@kerchmcc
Site URL (if possible)
Menu
Title article- uniqueness required
Headings
Where to use keywords
@kerchmcc
Headings
Use them!
Thou shalt have only one H1 per page
H1 is the default title of the page/post
Make H1 isn’t also the in the header!
You must have an H2 before and H3
@kerchmcc
Site URL (if possible)
Menu
Title article- uniqueness required
Headings
Image alt and title tags
Where to use keywords
@kerchmcc
Image titles and Alt tags
Title: keys
Alt: keys
@kerchmcc
Site URL (if possible)
Menu
Title article- uniqueness required
Headings
Image alt tags
Anchor link
Where to use keywords
@kerchmcc
Don’t say:
Click here for more information
Anchor link text
Instead say:
Get more information
about
Sunbeam Tiger
engine compartments
@kerchmcc
Site URL (if possible)
Menu
Title article- uniqueness required
Headings
Image alt tags
Anchor link
Meta description (Yoast)
Where to use keywords
@kerchmcc
Meta descriptions
@kerchmcc
Meta descriptions
@kerchmcc
Meta descriptions
@kerchmcc
Meta descriptions
@kerchmcc
Meta descriptions
@kerchmcc
Site URL (if possible)
Menu
Title article- uniqueness required
Headings
Image alt tags
Anchor link
Meta description (Yoast)
Inbound links (if possible)
Where to use keywords
@kerchmcc
Inbound links
From other sites
From social links, video,
and local directories
@kerchmcc
Stuff you must have
Site maps
Privacy Statement
Contact form
Social Links
Favicon
Mailing list
Gravatar
Google Analytics
@kerchmcc
You really should have
Pay attention to these things
• Ratio of code to content
• Broken links
• Duplicate content
• 301 Redirects
• Accessibility
• Cross check on browsers
@kerchmcc
About Kerch McConlogue
Phone: (443) 255-3401
Kerch@WeFixBrokenWebsites.com
WeFixBrokenWebsites.com (also: FixMyBylaws.com)
Twitter @kerchmcc
FaceBook.com/kerch
plus.google.com/+KerchMcConlogue/
Linkedin: kerch-mcconlogue
slideshare.net/kerch

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SEO Before Yoast: WordCamp Rhode Island

Editor's Notes

  1. You have 3 choices Ask a question … I like them Learn about it Find someone you trust to do it for you.
  2. WHAT IS SEO? SEO is helping people find your site What has been? Quantity of keywords Machines    Google is pushing for meaningful content as judged by PEOPLE People? Social juice Good content includes definitions, explanations, authority  quality content updated sort of regularly: Google likes WP   people can find what they are looking for Site map Well designed Cross browser  
  3. Google doesn’t use meta keywords.. But other search engines do
  4. 16-20% of queries per day have never been asked before
  5. Remember this when you write Use Short sentences Short paragraphs Bullets Bold (notice the handouts) Use keywords near the top to remind yourslef and people and google what you are talking about
  6. Remember this when you write Use Short sentences Short paragraphs Bullets Bold (notice the handouts) Use keywords near the top to remind yourslef and people and google what you are talking about
  7. Talk in the language searchers use to find you Use story.. For repeatablity Shark tank :if they use fancy talk I don’t give the money
  8. What is the page about? This is about SHOVELS and not just any shovels.. It’s about SNOW shovels Why is the page useful? Because there is snow to be cleared Who should/would read it? The guy who wants the snow removed Who is your IDEAL Client How do they talk? Buyers Persona: hubspot link in the handouts What should they do at the end? Buy your shovel and find a kid to use it.
  9. What is the page about? This is about SHOVELS and not just any shovels.. It’s about SNOW shovels Why is the page useful? Because there is snow to be cleared Who should/would read it? The guy who wants the snow removed Who is your IDEAL Client How do they talk? Buyers Persona: hubspot link in the handouts What should they do at the end? Find a kid to use the shovel
  10. What is the page about? This is about SHOVELS and not just any shovels.. It’s about SNOW shovels Why is the page useful? Because there is snow to be cleared Who should/would read it? The guy who wants the snow removed Who is your IDEAL Client How do they talk? Buyers Persona: hubspot link in the handouts What should they do at the end? Find a kid to use the shovel
  11. NOT EVERYONE Quit focusing on your skills.. ABOUT US What can you give him Tips? Knowledge DO NOT establish authority start with I’m all that Start with Imagine you want ot
  12. List important topics How does it work Why need What can Coaching for students Alternates spellings.. Slang words easy to get wrong Capitals and spelling But punctuation
  13. List important topics How does it work Why need What can Coaching for students Alternates spellings.. Slang words easy to get wrong Capitals and spelling But punctuation
  14. List important topics How does it work Why need What can Coaching for students Alternates spellings.. Slang words easy to get wrong Capitals and spelling But punctuation
  15. Inbound lkinks you can control from facebook etc
  16. URL: both on your site name, if possible, and in the permalink of the page/post
  17. Inbound lkinks you can control from facebook etc
  18. Both as the link name and as the TITLE tag that goes with that
  19. Both as the link name and as the TITLE tag that goes with that
  20. Both as the link name and as the alt tag that goes with that
  21. Both as the link name and as the alt tag that goes with that
  22. Inbound lkinks you can control from facebook etc
  23. 70 characters in title 50-60 is coming And Permalinks NOT CUTE Green socks not leprachan feed THIS IS THE THE TITLE TAG
  24. Inbound lkinks you can control from facebook etc
  25. : These are not just bold words Segment of the page View screen (h3 format) This just in.. H2-h3
  26. Inbound lkinks you can control from facebook etc
  27. Geotag captions
  28. Inbound lkinks you can control from facebook etc
  29. NOT INCLUDED Keywords in social profiels Google+ is bein shoe horned Twitter like elevator Fb cocktail party LinkedIN lis like the board room Diana needham Linkedin Lady
  30. Inbound lkinks you can control from facebook etc
  31. Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
  32. Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
  33. Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
  34. Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
  35. Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
  36. Inbound lkinks you can control from facebook etc
  37. Especially when you can control these: articles published on other sites Not always home page links from other sites and social media and local directories
  38. Ratio of code to content: Determine the site load time. Don’t use flash. Limit javascript <tools.pingdom.com/fpt/> Broken links: 404 errors are judged against the total number of pages Do not have duplicate content (Pay particular attention if your web person designed a separate site for mobile) Contact form and not your email address. And if you must use show an email address, make it be at your own domain. (NOT gmail) 301 Redirects: If you change the URL of a page, even if you make appropriate links on your own site to that page, some people may have bookmarked the old page. A 301 redirect will automatically tell the internet that the content has moved and show the new page. Accessibility Cross check on browsers: at least Firefox, Safari, Chrome, IE and on different devices <responsinator.com>