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WordPressbefore yoast WordCamp Lancaster 2018

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Writing content before checking your Yoast SEO score

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WordPressbefore yoast WordCamp Lancaster 2018

  1. 1. SEO: Before Yoast Kerch McConlogue @kerchmcc WeFixBrokenWebsi tes.com WordCamp, Lancaster 2018 Slideshare.net/kerch
  2. 2. Page Speed @kerchmcc
  3. 3. www.washingtonpost.com/blogs/local/wp/2014/04/11/ did-readers-actually-read-a-story-about-reading/
  4. 4. https://www.nngroup.com/articles/how-little-do-users-read/ Based on 45,000 page views Only 28% of what’s on the page gets read!
  5. 5. How does search work • sitemap.xml • robots.txt file • Crawling and indexing @kerchmcc
  6. 6. What matters • The frequency and location of keywords within the Web page • The number of other Web pages that link to the page in question • How long the Web page has existed @kerchmcc
  7. 7. Let’s see an example @kerchmcc
  8. 8. What is this page about? @kerchmcc http://2.bp.blogspot.com/-Gqpr1USS-_w/VG6MR_IM0BI/AAAAAAAAAGo/h64mbMlejK8/s1600/file00064506188.jpg
  9. 9. Why is it important? @kerchmcc https://cdn.morguefile.com/imageData/public/files/g/gracey/preview/fldr_2009_04_23/file2891240479229.jpg
  10. 10. Who should read it? @kerchmcc https://cdn.morguefile.com/imageData/public/files/s/seemann/preview/fldr_2010_01_08/file6731262975250.jpg
  11. 11. Write specifically for this guy @kerchmcc https://cdn.morguefile.com/imageData/public/files/g/gracey/preview/fldr_2008_11_14/file0001152665050.jpg
  12. 12. Let’s talk research @kerchmcc
  13. 13. @kerchmcc Keyword research always starts with Make a list!
  14. 14. Help visitors AND search • Name and tagline • Your mission • Why are you different • Introductory content @kerchmcc It’s all about the content! WRITE DOWN THIS STUFF
  15. 15. • Geographic region • Look at the words on your site • The words on competitors’ sites • Words in professional media • Ask clients • Related search at the bottom of the page @kerchmcc WRITE DOWN MORE STUFF
  16. 16. Find Related Search Words @kerchmcc
  17. 17. • Geographic region • Look at the words on your site • The words on competitors’ sites • Words in professional media • Ask clients • Related search at the bottom of the page • Words in the ads at the top and bottom @kerchmcc
  18. 18. Words in the Ads @kerchmcc
  19. 19. Google: “Keyword Research” Read some useful articles: • Yoast.com • backlinko.com/keyword-research • moz.com/explorer/ @kerchmcc wefixbrokenwebsites.com/ better-search-engine-ranking/ Find all these links here:
  20. 20. • wordtracker.com @kerchmcc More specifically
  21. 21. @kerchmcc Term Monthly Average Shovels 40,000 Snow Shovels 22,200 Snow Shovels Walmart 2,400 Wolverine Shovels 170 https://www.wordtracker.com/ search?query=shovels
  22. 22. • wordtracker.com • Boardreader.com @kerchmcc More specifically
  23. 23. @kerchmcc http://boardreader.com/s/shovels.html
  24. 24. Also check: • wordtracker.com • Boardreader.com • Wikipedia @kerchmcc More specifically
  25. 25. @kerchmcc Wikipedia https://en.wikipedia.org/wiki/Shovel
  26. 26. Also check: • wordtracker.com • Boardreader.com • Wikipedia • answerthepublic.com @kerchmcc More specifically
  27. 27. @kerchmcc answerthepublic.com Rocky and Bullwinkle
  28. 28. @kerchmcc How many episodes of rocky and bullwinkle How old is rocky and bullwinkle How to draw rocky and bullwinkle are, will, can, where, which, why, what, when, why, how
  29. 29. • Landing pages • Don’t compete with yourself. Pick one word/phrase per page/post @kerchmcc Plan content around key words
  30. 30. • Landing pages • Don’t compete with yourself. Pick one word/phrase per page/post • Long tail key words @kerchmcc Plan content around key words
  31. 31. @kerchmcc https://moz.com/blog/illustrating-the-long-tail Long Tail Key Words Tens or <5 Searches EACH!
  32. 32. Site URL (if possible) @kerchmcc Where to use keywords
  33. 33. Site URL www.adhdcoaches.org www.WeFixBrokenWebsites.com @kerchmcc
  34. 34. Where to use keywords Site URL (if possible) Menu @kerchmcc
  35. 35. Menu @kerchmcc
  36. 36. Menu @kerchmcc
  37. 37. Menu @kerchmcc
  38. 38. Menu Title Attribute @kerchmcc
  39. 39. Site URL (if possible) Menu Title article - uniqueness required Where to use keywords @kerchmcc
  40. 40. Title of the Article /better-search-engine-ranking/ 5 Easy Things You Can Do To Get Better Search Engine Ranking @kerchmcc Better Search Engine Ranking: 5 Easy Things You Can Do
  41. 41. @kerchmcc Force a 2-line title 5 Easy Things You Can Do To Get Better Search Engine Ranking 5 Easy Things You Can Do To Get Better Search Engine Ranking <br />
  42. 42. Site URL (if possible) Menu Title article- uniqueness required Headings Where to use keywords @kerchmcc
  43. 43. @kerchmcc
  44. 44. Headings Use them! Thou shalt have one and only one H1 per page H1 is the default title of the page/post Make sure H1 isn’t also the in the header of your theme. You must have an H2 before and H3 @kerchmcc
  45. 45. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt and title tags Where else to use keywords @kerchmcc
  46. 46. Image titles and Alt tags Title: keys Alt: keys @kerchmcc
  47. 47. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt tags Anchor link Where else to use keywords @kerchmcc
  48. 48. Don’t say: Click here for more information Do say: Anchor link text @kerchmcc Get more information about Sunbeam Tiger engine compartments Sunbeam Tiger engine compartments are generally very shiny.
  49. 49. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt tags Anchor link Meta description (Yoast) Where to use keywords @kerchmcc
  50. 50. Meta descriptions @kerchmcc
  51. 51. Meta descriptions @kerchmcc
  52. 52. Readability Check @kerchmcc
  53. 53. Page Analysis @kerchmcc
  54. 54. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt tags Anchor link Meta description (Yoast) Inbound links (if possible) Where to use keywords @kerchmcc
  55. 55. Inbound links • From other sites • From social links, video, and local directories @kerchmcc
  56. 56. Stuff you must have Site maps Privacy Statement Contact form Social Links Favicon Google Analytics Mailing list Gravatar @kerchmcc You really should have
  57. 57. Pay attention to these things • Responsive design!! • Ratio of code to content • Broken links • Duplicate content • 301 Redirects • Accessibility • Cross check on browsers @kerchmcc
  58. 58. Useful articles and sites • Yoast.com • backlinko.com/keyword-research • moz.com/explorer/ • wordtracker.com • boardreader.com • wikipedia.com • answerthepublic.com wefixbrokenwebsites.com/ better-search-engine-ranking/
  59. 59. About Kerch McConlogue Phone: (443) 255-3401 Kerch@WeFixBrokenWebsites.com WeFixBrokenWebsites.com Twitter @kerchmcc FaceBook.com/kerch Facebook.com/WeFixBrokenWebsites slideshare.net/kerch http://wordpress.tv/?s=kerch

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