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10-ish Tips to Make
WordPress
Your Friend
Updated for
WordCamp Lehigh Valley
2018
Kerch McConlogue @kerchmcc
WeFixBrokenWebsites.com
www.immoafrica.net/content/uploads/2015/02/foreign-property-ownership.jpg
Kerch McConlogue (@kerchmcc)WordCamp Lehigh Valley 2017
http://thesweetsetup.com/rene-ritchies-sweet-iphone-setup/
Kerch McConlogue (@kerchmcc)WordCamp Lehigh Valley 2017
Whoever wants to
understand much
must play much.
-Gottfried Benn
Kerch McConlogue (@kerchmcc)WordCamp Lehigh Valley 2017
Play here: http://poopy.life/
Kerch McConlogue (@kerchmcc)WordCamp Lehigh Valley 2017
The tips
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Tip 1: Take notes
These are my notes!
Kerch McConlogue (@kerchmcc)WordCamp Lehigh Valley 2017
Definitions
Host vs. Registrar
Core vs. Repository
Plugins vs. Widgets
WordPress.com vs WordPress.org
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Other words you may not know
URL: Universal Resource Locator
The “street address” of a web page
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
The Difference
Between
a Page and a Post
Tip 2
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Pages tend to be more static
They do not show in archive pages
Good uses:
• Home page
• Contact page
• About us
• Products
• Services
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Page Options
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Show archive pages by category/tag/month
Postsare arranged in chronological order
Good uses:
• News updates
• Traditional blog pieces
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Posts use Categories and Tags
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Categories = Table of Contents
Tags = The Index
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
What’s Coming
Kerch McConlogue (@kerchmcc)WordCamp Lehigh Valley 2017
3. Publishing Options
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
4. Revisions: The life saver
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Using Key Words
SEO Tips
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
5. SEO Titles
• Unique title (12 words/40-70 characters)
• Friendly URL (53 characters)
• Most important words at the beginning
Friendly URL
Page title
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
RULE 13: Backup and
Update
img.wikinut.com/img/1nplwdse.t083vph/jpeg/0/woman-screaming.jpeg
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Backups
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Other options:
Updraft: https://updraftplus.com/
ManageWP: https://managewp.com/
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
5a: Permalinks
Use it to send people exactly where you want
them to go.
Page title Permalink
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
http://teae.org/bash-2016
http://teae.org/bash/bash-2016
http://teae.org/2014/04/bash-2016
Permalink
Examples
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Where To Set Permalinks
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
• At LEAST 300 words
• + 1 link/150 words
• Line length
• Use SHORT paragraphs
• Use lists
• Use BOLD words
• Social counts!
(People saying something is relevant)
6. Content
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
How many words did I write?
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
7. About Design
• www.responsinator.com/
(there is an http and an https version)
• www.checkmycolours.com/
• www.readabilityformulas.com/free-readability-formula-tests.php
(http://bit.ly/2OJnYgT)
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
8. Use HEADINGS
Not just colored text and bold
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
9: Anchor text
NOT:
Download the details and registration form here
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
About Images
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Title: keys
Alt: keys
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
10. Image Titles and Alt tags
Default: No Alignment
No Alignment
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Left
Float: Left
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Right
Float: Right
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Center
Align: Center
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
11. Plugins
Just because you install a plugin
does not make it do anything!
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
www.pinballrebel.com/fortune/zultan/zultan_6.jpg
Tip 12:
When you’re lost
and confused
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
www.pinballrebel.com/fortune/zultan/zultan_6.jpg
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Search the
codex.wordpress.org
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Make a new page ..
Add content and images
Save as draft
Preview the results
See what works
14. Practice, Practice, Practice
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Go ahead:
Push the buttons.
You won’t breakit!
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
Thanks for coming
Kerch@WeFixBrokenWebsites.com
Twitter @kerchmcc
FaceBook.com/kerch
slideshare.net/kerch
Tweet if you liked it
Tweet if you hated it
Tweet if you have questions
Thanks for viewing!
Kerch M
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

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Updated Tips for WordPress Novices