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SEO: Past Yoast

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Describes tips for better Search Engine Optimization that may not be included in the Yoast SEO plugin

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SEO: Past Yoast

  1. 1. SEO: Past Yoast WordPress Meetup: Harrisburg, PA March 1, 2016 Kerch McConlogue kerch@wefixbrokenwebsites.com @kerchmcc
  2. 2. Design • Responsive design • Speed of loading • Navigation (Flatter is better) • Trustworthiness • Social Connections @kerchmcc Harrisburg WordPress Meetup, March 1, 2016
  3. 3. Key Word Research LONG TAIL IS BEST! • Google Keyword Planner • Google.comTrends • Ubersuggest.org • Check which long tail searches show up at the bottom of a search @kerchmcc Harrisburg WordPress Meetup, March 1, 2016
  4. 4. Key Word Research LONG TAIL IS BEST! • Google Keyword Planner • Google.comTrends • Ubersuggest.org • Check which long tail searches show up at the bottom of a search @kerchmcc Harrisburg WordPress Meetup, March 1, 2016
  5. 5. SEO where to use keywords • URL • Title • Meta description (about 150 characters.. No “) • About key word meta • Content • “Alt” and “Title” tags on images • Anchor text • Bold text • Lists • H tags @kerchmcc Harrisburg WordPress Meetup, March 1, 2016
  6. 6. SEO where to use keywords • URL • Title • Meta description (about 150 characters.. No “) • About key word meta • Content • “Alt” and “Title” tags on images • Anchor text • Bold text • Lists • H tags @kerchmcc Harrisburg WordPress Meetup, March 1, 2016
  7. 7. Page by Page • Unique title (12 words/40-70 characters) • Unique Meta • Friendly URL (53 characters) • Nav levels • At LEAST 300 words • + 1 link/150 words • Use SHORT paragraphs • Use lists • Use BOLD words • Limit italics @kerchmcc Harrisburg WordPress Meetup, March 1, 2016
  8. 8. Images • Image name (not DSC_00423.jpg) • Alt tags (for screen readers) • Title tags (hover titles) • Words surrounding it • Image size • GeoTag • Favicon (now in WordPress Customizer) @kerchmcc Harrisburg WordPress Meetup, March 1, 2016
  9. 9. • Broken links Redirect 301 /oldpage.html http://www.yoursite.com/newpage.html (WATCH FOR CIRCULAR REDIRECTS) • Internal and external (back links) count • Site map • Privacy statement Other things to watch for @kerchmcc Harrisburg WordPress Meetup, March 1, 2016
  10. 10. • Underline links (accessibility) • Directories (DMOZ and Yahoo!) • Hosting US • Site speed • Code ratio • Robots.txt @kerchmcc Harrisburg WordPress Meetup, March 1, 2016
  11. 11. About Kerch Kerch@WeFixBrokenWebsites.com Twitter @kerchmcc FaceBook.com/kerch Linkedin: kerch-mcconlogue (443) 255-3401 @kerchmcc Harrisburg WordPress Meetup, March 1, 2016

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