ChiPlatform is a plug and play loyalty platform that can be integrated across multiple online channels such as websites, ecommerce sites, social media, apps, and videos. It allows brands to recognize user engagement throughout their online presence and incentivize them with rewards. The platform can be seamlessly integrated using JavaScript and does not require users to visit separate microsites. It also supports global registration and social logins so users can participate across touchpoints with a single opt-in. Brands retain full ownership of customer data and can customize loyalty programs and rewards.