Financial Analysis and Corporate Strategies of Priceline

Essay about Financial Analysis of Priceline
Part I: The Purpose of the Report and the Research Experience
The main purpose of this report was to evaluate and research the financial information about Priceline during the past five years to evaluate the future
developing of the company.
In order to perform my research, I used Priceline's 10 K report to get the financial information that was needed for this research. In addition, I used the
company's website where I found basic information about Priceline history and also other businesses that Priceline's group owns. Yahoo finance and
Priceline's website assisted me with their presentation of financial charts and analysis of them. I found very useful Forbes website, where I was able to
find out a lot of information about Priceline ... Show more content on Helpwriting.net ...
Priceline points out "Jeffery H. Boyd has been Chairman of the Priceline Board of Directors since January 1, 2013" ("Board of Directors"). Jay
Walker, in 1994 founded Walker Digital, which star a brand new business model, two years later Walker applied for a patent for pricing system, a year
later he founded the Internet based travel agency Priceline which in 1998 begun its operation, in the very first day the company was visited for more
than half million times. The following year the company went public and sold shares for $16 each, and most interesting that just thirty days later
the stock was traded for $165 per share. For 2000 the company purchased Lowesfares.com, which was unsuccessful, and Mr. Walker also walked
out of Priceline. In 2001 the company staked a quarterly profit, two years later ended the car and telephone services; Priceline and Travelweb LLC
got an agreement and these two became partners. Deloitte & Touche LLP is the Company's independent registered public accounting firm. Priceline's
interesting fact is that is very well known for selling airline tickets, hotel and car reservations, but also is dedicated to offer home mortgages and
everything related to loans ("Board of Directors").
Part III: Corporate Strategies Corporate Strategy is defined as the overall scope and direction of a corporation and the way in which its various
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A Report On Tourism Market
With the gradual increase of income and a substantial increase in the emphasis on tourism and leisure, and the residents ' demand for tourism travel is
growing rapidly. The mobile Internet can ensure the website user use the online travel service anytime, anywhere, which greatly expand the online
travel market space and become strong incentives of the online travel market. In recent years, the mobile terminals of online travel market grew rapidly,
promoting capital enthusiasm and industry innovation, after a certain level of maturity, the mobile terminal will provide a solid foundation for the
rapid development of the O2O tourism market.
First, holiday tourism market share has a substantial increase in the online travel market. Currently, ticket booking and hotel reservation service are the
main revenue net business section for business tourism market. Flights market is more mature, because ticket is a higher homogenization tourism
product, while airlines have already built perfect online ticketing system. In recent years, Airline company strengthen the direct marketing efforts, the
ticket agent commission rate decreased speedily, the growth size of future ticket booking market is limited, the proportion of the overall online travel
market shows a slow decline. In the hotel Reservation market, different hotels offer different service experience, and the rate of commission level is
high. Meanwhile, a large number of small hotels and other accommodation providers have not yet

Travel Agency Supply Chain Essay
Supply Chain in the Travel Industry The travel industry is an industry that is in constant change. It is the type of industry that must change with the
times, including how it conducts business, how it sells its products and services, and how each link of their supply chain works and connects with the
rest of the chain. While each brick and mortar location and travel website are similar to their counter parts, each one has a varying supply chain they
use in order to get their product and services to the customer. We will take a look at how a brick and mortartravel agency uses its supply chain, and how
changing to a website location can and will affect their supply chain.
Supply Chains Let's begin by understanding what exactly a ... Show more content on Helpwriting.net ...
Their offices would include customer service agents, also known as travel agents, at desks and computers ready to punch in when, where, and what
you wanted to do on a trip. Their offices would be filled with posters of exotic locations and pamphlets full of information and ideas to make your
vacation perfect. In order to provide this service to the customer, the agency would begin by making deals business to business with the airlines,
hotels, cruise lines and car rental agencies. Their supply chain would begin with those businesses by making deals that they would use their products
when arranging plans for their customers. Their supplies would include contractual agreements, as well as informational brochures. For instance, a
travel agency would make a deal with certain hotels to try and use them when reserving rooms for their customers. The hotel would then give the
travel agency a commission off the room as payment. Business to business links would also come in the form of finding locations to rent for their
offices, as well as places to purchase their office furniture and computer systems. There would be the need for travel agents for serving the customers,
as well as advertising and distribution of information to potential customers. Hotels, airlines, car rentals, cruise ships, and cities visitor bureau would all
make deals with the agencies in order to have their information posted within the agencies

Carnival Cruise Lines: Increasing Sales Team Efficiency...
Carnival Cruise Lines: Increasing Sales Team Efficiency Through Lead Scoring and IVR
Table of Contents Introduction3 SWOT Analysis4 Lead Scoring7 Interactive Voice Response8 Conclusion9 References11
Introduction
Carnival Corporation & PLC is the world's largest cruise ship operator, comprised of 100 cruise ships representing 10 cruise lines. The combined
companies serve approximately 10 million guests per year, with sailings from ports in North America, Europe and Australia. The largest brand under
the Carnival Corporation & PLC umbrella is Carnival. Headquartered in Miami, Florida, U.S.A., CCL operates 24 cruise ships and is responsible
for approximately 56% of the company's annual revenue (Carnival ... Show more content on Helpwriting.net ...
The weaknesses of the PVP team are its fixed expense, its perceived lack of offering variety, and the perception that the PVPs are aggressive
telemarketers.
The PVP team costs Carnival money, regardless of whether or not they generate bookings and regardless of whether or not the economy is in
decline. Since its inception and until 2008, the PVP team was based out of a satellite office in Miramar, Florida (Garcia). Running this office
required housing a management team, information technology, and advanced telephony. As the economy receded, bookings declined (Tunney, 2012)
for travel agents and travel websites. While the travel agents and websites simply garnered fewer bookings for Carnival, with no additional expense,
the PVP team continued to incur a fixed cost for the company. Carnival responded to the decrease in bookings by downsizing the PVP group and, like
the airlines, adding fees to the base price of its offerings (Snider, 2012).
The PVPs also are subject to the consumer perception that their offering is limited in comparison to travel agencies and websites. Both travel agencies
and websites offer consumers the option to book cruises or other vacations with different carriers. The PVPs have the often daunting task of convincing
a potential guest that their offerings are the best available, without the benefit of substantiating this claim with a comparison.

Computer Technology And Its Impact On The Business...
1. Introduction
Nowadays, it is almost impossible to find a company or organization which does not use any kind of technology or information system to help run their
operations and processes. Computer technology has become extremely integrated in the business environment and its benefits are very valuable. That
is the reason why so many businesses decide to invest in information systems. Mainly, it increases productivity – the employees can focus on task
which requires human thinking and do not waste their time on collecting paperwork. What is more, investing in information systems, even though it
requires huge capital expenditure, can reward generously in the future.
Aviation as an incredibly complex and dynamic industry necessitate ... Show more content on Helpwriting.net ...
Then, they had to confirm the availability of seats, check the price and reserve the seats if the customer was pleased with the offer. The huge
disadvantage of this system was not only its time–consuming and complexity. Most importantly, it was impossible to get real–time view of the
inventory since airlines couldn't synchronize data from multiple locations more than once a day. What is more, human errors were frequent and lack of
security was common.
2.2 First Computerized Reservation System – SabreВ®
In 1953, C.R. Smith, president of American Airlines and R. Blair Smith, a senior sales representative for International Business Machines Corporations
met on American Airlines flight from Los Angeles to New York. Their conversation about the travel industry sparked an idea for a data processing
system that could create and manage airline seat reservations and instantly make that data available electronically to any travel agent at any location.
As a result, Semi–Automated Business Research Environment was born in 1964 and developed as a dual effort between those two companies.
(SabreВ®, 2014)
2.3 CRS – How it works
Nowadays, Computerized Reservation Systems is used for reservations of a particular airline and interfaces with a Global Distribution System which
supports travel agencies and other distribution channels in booking for most major airlines in a

The Marketing Strategy Of Reliance Travel Agency
1.0 Executive Summary
Reliance travel agency was a leading tourism company established since 1969 and was the first travel company listed on Kuala Lumpur Stock
Exchange by the year 1993. Reliance travel agency was dedicated to providing travel enthusiasts who love to have fun, leisure, a holiday around the
world with the guarantee of best quality and experience be provided.
Reliance travel agency upholds the speed, choice, and trust as their core brand value in exchange for today's brilliant (Reliance Travel, 2017). It
developed from a small travel company to a company where can provide more than 200 destinations in locally and abroad. Reliance travel agency
offered the vast choice of vacation destination the with great service value such as airline ticketing, hotel reservation as well as customized the trip
itinerary. In term of speed, travellers allowed to have an instant update on tour packages and reservation systems clothed with complete trip information.
In other respects, with superb relations with airway and tour suppliers resulted from them able to present from quality service and low pricing that can
fulfil customer satisfaction.
2.0 Market Segmentation
Market segmentation is an essential part of an organization's marketing strategy. It ... Show more content on Helpwriting.net ...
From the view of past business model, Reliance travel agency is more towards to traditionally business as they constructed storefronts and targeted
local audience which results the company's performance can only reach to a certain limit. However, with the smart application there will be no barriers
as business can be reached by anyone wherever internet available. Even if facing with any problems, they can simply one click and communicate
through live chat function instead of visit to the store for requiring more information. More convenience could positively affect the customer's

Horizontal and Vertical intergration
Length: 752 words (2.1 double–spaced pages)
Rating: Red (FREE)
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The Meaning of Vertical and Horizontal Integration
Horizontal integration is where an organisation owns two or more companies, on the same level of the buying chain. An example of this is the First
Choice Group; they own First Choice Travel Agency and
First Choice Hypermarket, both of which are on the same level of the buying chain. The advantage of horizontal integration is that it can increase the
company's market share. Another good example of this type of integration is when EasyJet purchased the airline Go from British
Airways. Now EasyJet and Go both operate under the company ... Show more content on Helpwriting.net ...
If the travel agent doesn't wish to accept the offer, they may lose a lot of business, as they are not selling as many products, to cater for the customers
needs. Independent travel agents are being seriously affected by integration, big companies such as First Choice, are controlling the amount of
commission travel agents receive. They are also losing commission as tour operators and airlines are selling their products and services direct on the
Internet. Older customers still prefer to use high street travel agents as they may not know how to use the Internet or would like the reassurance of
booking in person. Travel agents are having to change to meet the needs of the customer, and are turning to the 'niche' market to make commission.
Airlines have also been affected by integration, British Airways wanted to merge with American Airlines, but IATA declined their proposal, as they
would be able to dominate the pricing of transatlantic flights from the UK.
Horizontal and vertical integration has reduced competition within the industry, as more organisations are buying each other out to expand due to the
demand that is being received from the public for their products and services. Companies that are integrating are able to set the price, and smaller
companies such as Collette Worldwide Holidays, will be unable to compete. The risk that larger

Essay on Spier's Travel Agency
Abstract
An organization functions from the mission statement and the organizational structure. These functions helps to make a company move smoother
within departments, which is assigned to individuals that are responsible for overseeing that part of the organization. The organization is responsible
with living out the purpose of their mission statement. The organizational structure reflects from the operative goals to help the organization function
accordingly. Operative goals according to Daft, "are performance goals, resource goals, marketing goals, employee development goals, productivity
goals, and goals for innovation and change" (p. 63–4), in which the Spier's Travel Agency follows by in operating the company.
The ... Show more content on Helpwriting.net ...
Once the organization performs the operative goals, the focus of the goals will help to provide better performance goals, resource goals, marketing
goals, employee development goals, productivity goals, and goals for innovation and change. For instances, the "profitability reflects the overall
performance of for–profit organizations. Profitability may be expressed in terms of net income, earning per share, or return on investment" (Daft,
2008, p. 63). The overall performance will be acted upon by the sales that are promoted, and having the ability to open more available travel agencies
with new products and services to clients. On the other hand, "resource goals are pertain to the acquisition of needed material and financial resources
from the environment" (Daft, 2008 p. 63). The required resources for this travel agency needs all available resources to expand on needed material at
a lower cost to provide the clients with the valuable customer service while interacting with employees and having the ability in accomplishing the
clients goals of traveling with Spier's Travel Agency with no worries. Another operative goal is productivity goal, which concerns "the amount of
output achieved from available resources" (Daft, 2008, p. 63–4). This goal will be utilized by making sure

What Is The Theme Of The Big World By Tim Winton
Analyse how the beginning and/or end of the written text(s) emphasized the writer's purpose.
'I want to be a superhero when I grow up!' Just how common is this phrase? When we are young, it is common to have limitless ambitions, but as we
grow and adjust to reality, we are forced to discover that some of these ambitions are unattainable. Often, this causes people to settle for less instead of
continuing to try chase their ambitions. This realisation and change of mindset is called maturity. The beginning and end of theshort story, 'Big World'
by Tim Winton contrast to emphasise these changes in an individual's outlook on life through age and experience. This experience is all told through
the eyes of an unnamed narrator who embarks on a journey ... Show more content on Helpwriting.net ...
In fact, he had grown up with many fond memories as an overprotected only child in Shanghai, China. As he grew up near the ocean, to this day,
the smell of sea spray brings him back many memories of playing fetch with his dog along the shore, skimming pebbles across the water and going
fishing with his dad. 'Every evening, dad and I used to bring seafood back [from fishing] for mum to cook dinner. I used to always boast about how I
would own a big farm one day so that I could not only have seafood to bring back to my parents' dinner table, but plenty of meat and vegetables

Tour Operator
Tour Operator
Table of contents
1.Introduction3
2.The role tour operator3
3.Different Type of Tour Operators3
a.The Domestic Operators3
b.The Incoming Tours Operators3
c.Mass Market tour operators3
d.Specialist tour operators3
e.Independent tour operator3
4.Forces affecting on tour operators4
a.External4
b.Internal:4
5.Package Holiday or Inclusive Tour4
a.Inclusive tour Product Transport4
b.Inclusive tour Product–Accommodation4
c.Inclusive Tour Product Transfer and extra4
6.Planning, marketing and negotiating package tours5
a.Market research5
b.Negotiating5
1.Airline Negotiation5
2.Accommodation negotiations5
3.Transfers and Ancillary services Negotiations6
7.Associated ... Show more content on Helpwriting.net ...
Management, leadership, communication and organisational culture are also major forces.
5.Package Holiday or Inclusive Tour

According to Holloway(2009) "Inclusive tour" is the product that tour operators offer to customer by packaging combination of series of integrated
travel services which consist of an accommodation, transport and other services as transfer and extras. By buying in bulk the operators are able to
offer this package at a cheaper price than the customer could obtain themselves. Therefore the operators are able to create and give to the customer an
"inclusive Tour" in a competitive price.
Package holidays include tailor made holidays with ancillary products and services.
a.Inclusive tour Product Transport
Consists of a seat on charter or scheduled flight, Place on ferry, Cabin on a cruise ship, Train seat, Coach seat.
b.Inclusive tour Product–Accommodation
Hotels: motels, and taverns
Villas and apartments
c.Inclusive Tour Product Transfer and extra
Coach transfer, taxi transfer,
Overseas representative
Excursion
Insurance
Care hire
6.Planning, marketing and negotiating package tours
To plan a package holiday companies has to allow time for contracting hotels and airlines and other services, and this normally takes 12 and 18 months
before the first projected departure.
"Planning, negotiating, contracting, marketing and successfully administering a package holiday is a complex management task and

Situation Analysis : Chief Decision Maker Essay
Airplane Case Situation Analysis (Chief Decision Maker (American Airlines) : The travel industry was revolutionized in 1960 when air travel
became affordable. As more people could afford to fly, there was a heavy reliance on travel agents to act as intermediaries between consumers and
airlines. The process for booking a flight was complicated, which is why a vast majority of people who flew would consult a travel agent. This
process would involve the travel agent, contacting the airline via telephone in the hopes of getting the ideal flight date, or a date suitable for their
client. If it was not for the travel agents acting as an intermediary between airline and consumer, the airline industry would have suffered because
consumers would not have wanted to go through the hassle of booking a flight. Since travel agents played a critical role in the success of the airline
industry, we compensated them with commission for every client they got to fly with us. As technology advanced and new airline booking platforms
were introduced, the role of the travel agent drastically changed. In the early 1960's we launched the Semi–Automated Business Research Environment
(SABRE) platform with IBM, which gave us a competitive edge in the airline market. SABRE allowed flights to be booked through a computerized
system, so there was no more direct calling from an agent to book a flight. Our competition saw the benefits of this platform, so they tried to create
their own

Southwest Airlines
Case Study: Distribution Strategy
Distribution strategies exist in three forms: exclusive distribution, selective distribution, and intensive distribution. Kotler and Keller (2009) define
each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number
of intermediaries; and intensive distribution works with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of
its early history, but is now integral to the success of airline organizations.
The airline industry did not require a distribution strategy initially because passengers could purchase flight tickets directly from the airline's desk.
McDonald ... Show more content on Helpwriting.net ...
Fares are typically higher when sold through GDSs rather than through the airlines website directly or through intermediaries. These fares may be
higher, according to McDonald (2007), because they cater to business travelers that usually need last–minute fares.
Southwest Airlines began its participation with Sabre at the Basic Booking Request in 1995 after observing the success of JetBlue. They also began
the partnership with Sabre in an effort to ease the stress felt by travel agents in Dallas. Southwest Airlines signed a 10–year agreement with Galileo in
May 2007, which could potentially allow for international expansion and codesharing opportunities (McDonald, 2007). Kevin Krone, Southwest
Airlines vice president of sales, marketing and distribution said in a May 2007 press release that "Southwest recognizes the significant value of
Galileo's distribution channels, and we are please to provide our key travel agent and professional travel manager partners, who also are Galileo
subscribers, with increased access to our content. This new agreement allows us to reach new Customers who will now have an opportunity to buy,
book, and manage Southwest through the efficiency of the Galileo GDS channel" (Southwest Airlines, 2007, May 16).
While Southwest Airlines has increased their global distribution system network in recent years, there are still areas

Impact Of Online Reservation And E Commerce On The Air...
This case study analyzes the impact of online reservation and e–commerce in the Air Travel industry. It focuses mainly on the United States, and
displays the various evolutions that will lead an industry that was mainly ruled by very knowledgeable people and hardly accessible to the masses to
becoming an open market where most, if not all of the information concerning the prices and services offered are "transparently" displayed. This case
depicts the reason behind the long lasting success of the SABRE system. The main reason being that SABRE is an evolving set of systems that
altogether are able to create a competitive advantage for American Airlines. Theairline company was able to keep this competitive advantage for many
decades, only because of their continual technical and product innovation. The SABRE system embodies the changes that the travel agent industry has
suffered in the past. As the case points out: "continual evolution itself is not the success factor, but the combination of evolution with opportunistic
exploitation of the opportunities offered by the industry environment" might be the key to it. At first, airlines were offering their services to travel
agents via some reservation systems that were complicated to understand and utilize. This led the industry to be very segmented because the travel
agents would basically become specialized in one or the other airlines' system, thus making their life more complicated and their profit lower. On top of
that,

Operations Management in a Travel Agency
Introduction
Kings Travel has over 10 years of experience in the travel industry and is a member of most important Travel authorities e.g. ABTA, and IATA .Kings
travel is also an approved agent for ATOL holders for customer financial protection.
At Kings Travel the success factor of the growth is their friendly and highly professional services to maximise the customer satisfaction. Kings
Travels' staff is highly trained, efficient and knowledgeable in all aspects of travel, tour trade and because they are privately owned they offer impartial
advice for customer benefits.
Kings Travel offer range of different services e.g. travelling for leisure or business, economy or executive class or religious visit e.g. Hajj or Umrah
package. They ... Show more content on Helpwriting.net ...
The next stage is booking process by contacting related supplier or Principal to check availability. This could be by telephone but nowadays and
especially at Kings Travels they use special computer software packages of holiday booking and airline flights the detail then confirmed with the
customer and if happy payment is processed By Kings Travel, depending when customer is due to travel this may be full amount or deposit. Kings
Travel accepts all sorts of payments (Cash, credit cards, debit cards, cheque payments).The paper work is processed through admin and accounts
department and payment is submitted to bank and to principal, which then release the travel documents to Kings Travel to distribute to the customer.
Copies of relevant documents are filed for future reference.
MICRO ANALYSIS
Design and layout of kings travel agency
When considering the design and layout of an agency, there are two principal issues to be addressed, namely:
External appearance
Internal layout
Each of these factors will be investigated further in the next two sections.

External appearance
From the outside, a travel agency should look inviting to the prospective customer, whether it is in a town centre high street location, a city suburb or
a small country town. Certain aspects of the travel agency will be fixed, for example the size of the overall shop frontage. Kings travel is positioned
well in relation

Case Study 2 Essay
Airline Distribution Systems in 2013: A Case Study Embry–Riddle Aeronautical University Worldwide Abstract Airline distribution systems are
undergoing a dramatic change in the way airline tickets are distributed due to the influence of different factors such as new technology, low–cost
demands, and the changing needs of travelers. This paper will discuss those factors and discuss Global Distribution Systems (GDS) and what
advantages airlines would gain from being in control of ticket distribution. The strengths and weaknesses of such systems will be discussed and a
government report will be reviewed throughout. Finally, two websites will be researched as to their successfulness and ease of use for customers. The
two airlines for... Show more content on Helpwriting.net ...
(Koenig, 2011). The justice department has clearly stepped into the mix by investigating claims of monopoly power and anti–trust. Only
announcements of such investigations have taken place with no more real information being handed to the public. American and US Airways have
both filed lawsuits against the global distribution giant, Sabre (Koenig, 2011). Sabre was actually created by American Airlines but later spun off as a
separate company (Koenig, 2011). American also sued Travelport for using monopoly tactics and burying their flight information (Koenig, 2011). With
Travelport accounting for nearly $2.7 billion of American's ticket sales last year, it is hard to see where the complaint lies yet American is intent of
wrongdoing and is asking for government assistance through lawsuits (Koenig, 2011). Government institutions try to protect consumers and smaller
companies in tourism by imposing anti–discrimination and anti–trust regulation to ensure that real information is presented and competition levels
remain satisfactory (Beatrice, Cezar, & Alexandra, 2013). Industry Airlines and independent travel agencies were amongst the first to take
advantage of the marketing and sales opportunities the internet provided (Borenstein, & Rose, 2013). Airlines saw the internet as a way to bypass
the traditional sales channel of travel agents in order to gain

Carnival Cruise Lines Case Summary
1. Executive summary
Even though Carnival Cruise Lines' present is looking positive, there are still some opportunities and challenges. Over the past two years Carnival
Cruise Lines has captured transactional data about its customers but to date has not taken advantage of it to create value. And the data also reflect the
Carnival relationship with travel agency. Carnival's reservations office only can get roughly information from travel agency booking. And 85% booking
from travel agency with 10% commission also causes Carnival want to enhance their own direct–sale channel. All of these indicate that the priority
issue should be how to utilize the customer data to benefit both customers and company. And Carnival only have 50% of repeat guests. In terms of a...
Show more content on Helpwriting.net ...
The advantage of this alternative is obvious that cost lot as much as all rely on out source companies. Carnival will have full control and ownership of
the developed database which will reduce the the security risks and time consumption. But this also allows a real–time, immediate collaboration within
the Carnival and outsource company.
Issue: How can Carnival attract more repeat customers
1)Modernize the ships with new equipment and entertainment program
В¬Pros
Attract both first timer and repeaters
Compete with Royal Caribbean's signature rock–climbing walls
В¬Cons
Cost to make the new equipment and entertainment will be high
Need time to train employees and more labor force
2)Upgrade the loyalty program and offer deals to repeat customers
В¬Pros
Easy to implement due to loyalty program has already started
The effect of the alternative can be immediately effect on the finance report
Stimulate the purchase of repeat customers
В¬Cons
Need money to do the

Travel Today : A Travel Agency Serving Customers For Over...
Travel Today is a travel agency serving customers for over 25 years. Travel Today provides customers with a personal travel agent that speaks to
resorts, airlines, and hotels on their client's behalf to provide better pricing offers than selecting set rates online. Travel Today is the liaison for their
client and individualizes their client's needs according to their specific requests. The service that is provided to customers is stress free. People have
busy lives and miss the low traveling rates and deals due to the inability to constantly monitor changing travel rates, where as having a personal agent
would guarantee they would not miss the offers and low rates that change by the minute.
The company is implementing a new service ... Show more content on Helpwriting.net ...
There are a lot of sites that offer numerous links to travel sites displaying different ranges of rates. Consumers become agitated searching and
researching the best deal. The ulterior goal is to regain the consumers trust in travel agencies to provide that research and produce satisfying results for
them. They are three research method approach that will be implemented to gain information on what consumers want and need.
Research Methods. The first method will be a Focus Group, "it is a gathering of 6 to 10 people of different demographics, psychographic, or other
considerations and brought together to discuss various topics of in interest at length" (Kotler & Keller, 2012, p 101,102). Using focus groups will
allow participants to share their thoughts and you can hear the pros and cons in their responses and gain a perspective about travel agencies versus the
internet.
Secondly, a survey would be conducted to gauge what consumers are looking for in a company. According to Corder (2006, p.3) "If you listen
carefully enough, your customers will tell you how to make a fortune. They'll leave you a trail of subtle clues that will lead to ideas for new products
and services that you never would have dreamt up. They'll give you inspiration and energy– and reward you for helping them pursue their dreams."
Lastly, A Questionnaire using the importance

Kaleidoscope Travel Agency Case Study
The multiple target market segmentation of Kaleidoscope Travel Agency is designed by the idea of customer–driven marketing strategy. The purpose
of the agency is to attract and grow middle–class and retired Chinese senior citizens. According to the theories of Introduction: Marketing for
Hospitality and Tourism, a consumer's behaviour is based on four characteristics: cultural, social, personal and psychological. (Kotler, 2014)
Furthermore, factors that affecting market segmentation is another theory that will help the analysis of the target identification.
The key element of the Chinese culture is the collectivism. Furthermore, the respect of the social hierarchy is significant therefore the market target
will be focus on middle–class. (Penn ... Show more content on Helpwriting.net ...
The motivation and perception of the consumers can be differentiated, some motivated by new connection; some motivated by new experience. But
most consumers will be desire to learn something new and most Chinese hold the same general belief and attitude due to the collectivism. (Penn State,
2018) However, each factor is able to be influenced by the company through other cooperation strategy. (Kotler, 2014)
Kaleidoscope Travel Agency will start the business in the capital ofChina, Beijing. Beijing is considered as a most developed city and the economic
center in China, at the beginning of 2018, it targeted economic growth of Gross Domestic Product at around 6.5%. (Economic Indicators, 2018)
Moreover, as a tourism company, the accessibility of transportation is significant and Beijing is able to provide fast and convenience service due to the
geographic advantage. (Travel Guide China, 2018)
In 2012, there were 2.63 million registered residents were 60 years old or above in Beijing. Today, the city government estimate the increase of
100,000 senior residents each year until 2020. (Beijing Government, 2018) According to the report, the aging population in Beijing will definitely
increase, however, for a long–term business, Kaleidoscope is sustainable and the target market will be expanded as time goes

Investigating And Research A Hotel Accommodation Service...
Introduction
Purpose: The purpose of this report is to investigate and research a hotel accommodation service provider.
Objectives: Following are the objectives which shall be covered in the report:
1.To discuss the facilities and services provided by the establishment
2.Evaluation of the front office and PMS.
3.Discuss and critique the different ways in which e–commerce is utilised in this establishment.
4.Discuss the environmental initiatives which have been implemented to address issues of sustainability.
About the Establishment (Sky city hotels, n.d.): The chosen establishment is SkyCity hotel. The hotel is located in Auckland City at the corner of
Victoria and Federal Streets. The hotel is located in a prime location. It is just a 45 minute drive away from Auckland Airport and just 10 minutes
away from Britomart . Britomart is the Auckland's central bus and train station. The hotel is quite famous for its 328 metre high Sky Tower which
gives a 360 degree view of Auckland.
Star Ratings:
SkyCity hotel has been rated 4 stars by Qualmark
Services and Facilities: The following services are offered at Sky city hotel:
If u are found of gambling the sky city provide u the facility of casino
And if u want some time for fitness u can visit to there cardio room
Full Concierge service
Room services is 24 hour
Executive Car Service
Baby–sitting service
Sky city have special valet parking so that it would be convenient for u to park your car

The Nature Of An Industry 's Competitiveness And Develop...
Summary The five forces model was developed by Michael E. Porter to help companies assess the nature of an industry's competitiveness and
develop corporate strategies accordingly. Michael Porter's five forces model is based on the insight that a corporate strategy should meet the
opportunities and threats in the organizations external environment. Especially, competitive strategy should be based on an understanding of industry
structures and the way they change. Porter has identified five competitive forces that shape every industry and every market. These forces determine
the intensity of competition and hence the profitability and attractiveness of an industry. The objective of corporate strategy should be to modify
these competitive forces in a way that improves the position of the organization. Porters model supports analysis of the driving forces in an industry.
Based on the information derived from the Porter's Five Forces Analysis, management can decide how to influence or to exploit particular
characteristics of their industry. This paper will analyze Porter's five competitive forces model and will apply the concept to discuss and structure a
new office of Travel service sponsored by Expidia.com. Introduction The Five Forces were Porter's conclusions on the reasons for differing levels of
competition, and hence profitability, in differing industries. They are empirically derived, i.e. by observation of real companies in real markets, rather
than the result of

Case 3 Flight Of Funds
C A S E3
Asian Journal of Case
Research
4(S): 27 – 44 (2011)
Flight of Funds
MOHD NOOR ABU BAKARa, MARIATI NORHASHIMb*
AND ABDUL HAMID MOHAMED GHOWSc
ABSTRACT
In 2006, Malaysian Travels Sdn Bhd, a subsidiary of a public listed company, purchased 40% equity in Turkistan Global Services Sdn
Bhd on the basis of a project paper which outlined a potential travel business to exploit opportunities in Turkistan. Turkistan Global
Services Sdn Bhd purported to have acquired the opportunity through a Memorandum of Understanding (MoU) signed by a Malaysian
Minister with a Turkistan Minister for exclusive rights to handle logistic arrangements for the promotion of businesses between the two countries.
However, other than the shares contract, no ... Show more content on Helpwriting.net ...
However, he realised that, as a CEO, he could not spend his time scrutinising every single detail. Instead, he should focus on the bottom line and cash
flow of the organisation. He knew that, in doing so, he could quickly get to the truth of the company. His first strategy would be to call for a meeting
among the senior management staff and ask them to brief him on the organisation to discover the current state of affairs. He had been well aware that
the team was going to want to make things look good. So, he had to be vigilant for any sign of weakness.
He always had a particular concern about 'relationship based' transactions, which he knew was quite prevalent in Malaysia. Transactions between
"friends',
"connected" or "favoured" persons sometimes lacked commercial justification
28
Flight of Funds

that led to undesirable consequences. He noted that the organisational chart of
TIH showed several investments by a subsidiary which indicated to him that, to ensure accountability, he had to watch out for any evidence of issues
that had been swept under the carpet and any possible lack of proper procedural practice.
During the first briefing by the senior staff, he noticed that there had been an investment made by a subsidiary, Malaysian Travels Sdn Bhd (MTSB), in
2006, which had shown no movement since. He asked for an explanation from the senior management team, but was met by hushed murmurs. As they
discussed

Porter's 5 Forces on Orbitz
Report 3: Organization Structure and Strategy of Orbitz Worldwide, Inc. (OWW)––––––––––––––––––––––––––––––––––––––––––––––––– Orbitz
Worldwide Inc. (NYSE: OWW) is a leading global online travel agency (OTA) that uses innovative technology to enable leisure and business
travelers to research, plan, and book a broad range of travel services. Orbitz owns and operates a portfolio of consumer brands that includes Orbitz,
CheapTickets, ebookers, HotelClub, RatesToGo, the Away Network, and the corporate travel brand Orbitz for Business. Orbitz has 800 employees in
their Chicago headquarters and 1,500 employees worldwide with offices in 20 countries. In this report we discuss the organization structure of Orbitz
from a strategic perspective.... Show more content on Helpwriting.net ...
Most of its functional groups have come from acquisitions of stand–alone websites. However, with components of a divisional form structure and a
machine bureaucracy in place, Orbitz has to make sure that it isn't duplicating efforts in different divisions. For instance, Orbitz's' demand strategies
focus on increasing brand awareness and marketing. In Orbitz's current structure, there is a marketing function, but also marketing teams that sit within
the Partner Services division doing product marketing, as well as with the separate website divisions (ebookers and Orbitz for Business). As long as
there is strong communication, this might not be an issue, yet Orbitz could still try to find ways to capitalize from economies of scale and consolidate
these duplicate departments. Recommendations for an Improved Organizational Structure With Orbitz's dipping stock value and net profit margins, is
competing against highly innovative online travel agencies, including Expedia, the winner of World's Most Admired Companies in Fortune 2011, and
Priceline, the most profitable company for the last two years in OTA. Thus, to enhance its profitability, Orbitz needs to work with the suppliers for
preferential treatment and lower prices, increase the traffic on its various sites, raise booking conversion rates, and expand its market globally offering
services in more countries. Orbitz needs to consider three major steps

Effects of Internet Travel Booking Sites on Travel Agencies
Running Head: Effects of Internet Travel Booking Sites on Travel Agencies
Jessica Bietz
University of North Dakota
General Introduction
Since the birth of the Internet, many people have been using its resources to accommodate their travel needs. Traditionally, people use a travel agent to
book their travel plans, but with the convenience of the internet, some might think travel agencies would no longer be needed. The travelers are the
front line personnel in retail travel agencies providing services to travelers based on their knowledge and experience (Vasudavan and Standing... Show
more content on Helpwriting.net ...
On the other hand, some authors say that travel agents provide better service than the internet, especially when making complex travel arrangements,
answering questions, handling problems and maintaining a relationship with travel consumers.
Methodology
Participants
During spring 2012, 20 random participants were selected to take a paper–form survey. These participants were chosen from the general public. The
survey consisted of 20 ranking questions and all participants were given the same survey. The questions investigated the satisfaction of the customers
with internet travel services, travel agent services, and cost comparison between the two.
Instrument
The instrument consisted of 20 questions with three constructs related to the satisfaction of the customers with internet travel services, travel agent
services, and cost comparison between the two. The construct of internet satisfaction related to how satisfied the customers were with their previous
booking experiences on the internet. The construct of travel agent satisfaction related to how satisfied the customers were with their previous
booking experiences with an agent. Cost comparison related to how the customers' previous experiences compared to each other in terms of cost.
The participants rated each question as 6 = strongly agree, 5 = agree, 4 = slightly agree (all some form of agreement), 3 = slightly disagree, 2 =
disagree, and 1 = strongly

Relationship In Travel And Tourism
Travel agents – using agents as a sales outlet for the tour operator's holidays and agreeing commission payments and booking procedures.
Transport providers – negotiating and agreeing contracts with airlines (charter and scheduled), rail operators, coach companies, taxi operators, etc. To
supply transport services for holidaymakers.
Hotels and other accommodation providers –negotiating allocations of bed spaces that form the accommodation element of the package holiday.
Ancillary service providers – contracting with companies to supply representative services, transfers, 'meet and greet' arrangements, insurance, car hire,
activities, excursions. (Ingle et.al., 2010). Even the large, vertically–integrated travel groups have to liaise on different functions within their own
organizations, since individual parts of the group are usually separate companies in their own right, e.g. staff from Neilson Holidays, part of the
Thomas Cook Group, would negotiate with staff at Thomas Cook Airlines to agree seat allocations for a season.
Horizontal and vertical integration& merging in travel agencies Ingle et.al., (2010) mention that as competition in the travel and tourism sector has
intensified, tour operators have taken over or merged with other travel and tourism businesses as a way of maintaining or increasing their market share
and maximizing their profits. This is most noticeable in the tour operator/travel agent relationship, where: TUI Travel UK

Marketing Strategies For Running And Operating Any...
In running and operating any hospitality business takes ample amounts of research and marketing strategies. From overcoming obstacles in setting
prices, taking different approaches in choosing the best prices, relying on psychological pricing, to market intermediaries, many different factors play
a role in the selection of the best price for each product. Taking a closer look into each one allows businesses to select prices for their services that
will generate and create a profitable company.
Many external factors play a role in the pricing of products, with some of them being, "the market and demand, competition, and other environmental
elements" (Kotler, Bowen, Makens, & Baloglu, 2016, p. 297). Market and demand influences the price in the sense that the company must know the
market's demand of their certain product to know the highest price they will be able to charge. The next area the company must be well equipped in is
cross–selling and upselling. If the sales people are unable to sell their own products, then the company needs to either reevaluate their employee's
sales skills, or the product itself. Next, the customer must be able to see the value of their dollar. If they see that spending $100 on a room for a night
gets them an unforgettable stay in the city of their choosing, then they will be more likely to spend the $100. The marketers must know, "why they buy,
and how they make their buying decisions," in order to price their products accurately (Kotler,

Advantages And Disadvantages Of E-Bookings
E–booking means making an appointment or reservation for a service by means of the Internet. Landvogt (2004) characterizes e–booking or internet
booking engines as devices to store, distribute, and redesign the dynamic data availability and prices, and moreover provide the clients with a
consistent reservation process. Mobile travel booking, as another method for booking, refers to the consumers utilizing a cell phone, PC or other
portable mobile terminal equipment, through GPRS, 3G, WiFi, and different wireless systems to book air tickets, hotels, resorts and other tourism
facilities or services (Yang, 2013). The Internet's utilization for corresponding and executing with clients has been developing quickly in the worldwide
tourism and hospitality... Show more content on Helpwriting.net ...
There are roughly 17.5 million Internet users in Thailand, and more than 2.5 million of them enjoy web shopping. This number expands each year in
light of the fact that online shopping is easy, secure, and it offers a wide mixed range of items and services. The online business sector in Thailand for
travel is 10%– 20%, less expensive than online travel agents. In addition, Thailand's online travel business sector has experienced fast development,
averaging a 30% web booking rate increase every year (Manager 360 PRNews, 2012). Therefore, Expedia, the world's largest online travel
organization, has joined with AirAsia ,and extended its business in Thailand in 2012 by propelling www.expedia.co.th– to offer appealing costs for
hotels and travel destinations worldwide for Thai travellers (Manager 360 PRNews,

Advantages Of Voip Services For Travel Agencies
VoIP Services for Travel Agencies
Communication is key to help travel agencies deliver the ultimate travel experience. Through the use of a robust VoIP phone system, travel agencies
can provide top quality service to clients, while measuring staff productivity and promoting marketing campaigns.
If you're new to VoIP and are looking compare VoIP providers and plans, VoipReview can help you choose the right service that meets the needs of your
travel agency! As the leader in VoIP search business, VoipReview offers the most relevant information and tools such as comparison tables, how
–to
articles, features breakdown, user–submitted reviews, and more, to guide you in finding the the best VoIP system for your travel agency.
How Can VoIP Benefit the Travel Industry?
VoIP phone systems provide travel agents with a flexible and convenient tool to communicate effortlessly with clients, while improving staff
productivity and filtering marketing campaign results.
Whether ... Show more content on Helpwriting.net ...
A hosted VoIP system has the ability to queue calls in the cloud until one of your travel agents becomes available to take the call. While on queue, you
can keep your clients interested by playing music or informing them of your latest deals and promos with the help of the music on hold feature. In this
way, you can enhance your clients experience at the same time promote your travel agency.
What are some Key Features of VoIP for Travel Agencies?
VoIP is equipped with powerful productivity features that can help travel agencies deliver outstanding service to clients, while reducing costs and
promoting efficient operational workflow.
Compared to a plain old telephone service (POTS), a VoIP phone solution can make communication between the travel agents and clients easier and
more fluid by using powerful productivity features such as voicemail to email, hunt groups, find me/follow me, video conferencing, auto–attendant, call
forwarding, and

Situation Analysis : Chief Decision Maker Essay
Situation Analysis (Chief Decision Maker (American Airlines) : The travel industry was revolutionized in 1960 when airplane travel became
affordable for the average person. As more people could afford to fly, there was reliance on travel agents to act as intermediaries between consumer
and airline. The process for booking a flight was complicated, which is why a vast majority of fliers would consult a travel agent. This process would
involve the travel agent contacting the airline via telephone in the hopes of getting the ideal flight date, or getting a date suitable for their client. If it
was not for the travel agents acting as an intermediary between airline and consumer, the airline industry would have suffered because consumers
would not have wanted to go through the hassle of booking a flight. Since travel agents played a critical role in the success of the airline industry, we
compensated them with commission for every client they got to fly with us. As new technological advancements and new airline booking platforms
were introduced, the role of the travel agent drastically changed. In the early 1960's we launched the Semi–Automated Business Research Environment
(SABRE) platform with IBM, which gave us a competitive edge in the market. Basically, SABRE allowed flights to be booked through a
computerized system, so there was no more direct calling from an agent to book a flight. Our competition saw the benefits of this platform, so they
tried to create their own

Travel Agency Management
Could the tide be changing? Travel agencies play an important role within the UK travel and tourism industry. They are the retail arm of the industry,
selling a wide range of holiday products and travel services to the public. Yet travel industry analysts have been predicting the death of the high street
travel agent due to the ever–changing nature of distribution channels. Travel agents are the key intermediaries in the distribution chain whose main
role is selling air, rail, sea and land based services. They do this on behalf of their suppliers or principals. They also may offer additional travel–related
services such as insurance and foreign exchange . Throughout the history of the travel agent is has shown an... Show more content on Helpwriting.net ...
Integration means formal linking arrangements between one organisation and another. Vertical integration occurs along the production process, for
example, when an airline establishes its own tour operating company. This type of integration is forwards into the marketplace, and the most popular
example is when a tour wholesaler acquires a retail travel chain through merger or purchase. Another way is backwards and this is most commonly seen
when tour operators own airlines, and when scheduled airlines form alliances with multinational hotel chains and surface transport companies to secure
trading advantages over their rivals. The benefits of forming vertical links include "cutting out the middle man by being able to control costs and
quality standards...securing supplies and increasing buying power, and protecting market position by guaranteeing retail outlets on prime high street
sites." (Fyall and Wanhill, 2007) Other ways of controlling the market is by franchising, which is a licensing agreement whereby the parent company
grants another firm the right to sell its products and use its brand name, but in return the firm should not sell the products of its competitors. And
through mutual shareholding arrangements and a system of tied agency licensing, which gives them exclusive outlets for their products and protects
their profits. Second type of integration is called horizontal integration, which occurs when two tour operators or two travel agents integrate,

Travel Agency Business Plan
ONE DISCOVERY TRAVEL & TOURS
Submitted to:
Sir Win Maw Tun
Submitted by:
Lopez, Jennylyn
Bargola, Ronel
Ortcio, Christy Ann
Ascano, Lynette
Silva, Janette
Gaje, Michelle Jade
BS ITTM 4–1
Executive Summary
One Discovery Travel and Tours (ONDISTRATOU) will begin operations this year and provide adventure and sport/travel packages to people in the
Philippines' urban area, specifically the greater National Capital Region. An opportunity for ONDISTRATOU 's success exists because the national
tourism and travel industry is growing at 4%, and adventure travel at 10% annually. ONDISTRATOU is poised to take advantage of this growth and
lack of competition with an experienced staff, excellent ... Show more content on Helpwriting.net ...
In an LLP, one partner is not responsible or liable for another partner 's misconduct or negligence.
Internal Management Team
General Manager: Jennylyn Lopez, B.S. International Travel and Tourism Management, Lyceum of the Philippines University Laguna, Shea has 5
years experience in the travel industry, including three years experience as manager of the Pan Malayan travel agency. Her background in adventure

sports includes two years on years surfing, and participation in many other adventure and organized sports such as snowboarding, beach volleyball, and
track and field.
Marketing and Advertising Directors: Ronel Bargola & Janette Silva
Ronel Bargola, B.S. Marketing, Lyceum of the Philippines University Manila. Ronel spent five years as an adventure travel and freelance writer and
has been a marketing consultant specializing in adventure sports for the past three years.
Janette Silva, B.S Advertising Management, Polytechnic University of the Philippines, has been an advertising expert for 6 years in Transworld travel
agency. She also has background in adventure and ecotourism sports, promoting sustainable tourism in the country.
Accountant: Christy Ann Orticio, B.S. Accounting, De La Salle Lipa. Christy is a Certified Public Accountant. Christy worked as an auditor for the
Philippine National Bank two years after college and then as an accounting department manager for a non–profit

Sampling In Travel Agency
Sampling
Stratified Random Sampling was used in the case of employees, while Random Sampling was used in the case of the top management. From each
travel agency, a sample of ten was taken, where one associate was the top management, two were senior level employees, three were middle level
employees and four were junior level employees, in order to have an adequate representation. On this basis, there were 30 associates from government
travel agencies, 300 from Indian travel agencies, 130 associates from multinational travel agencies and 40 associates from online travel agencies. All
efforts were taken to ensure that all the organizations taken in the study met the criteria. The top management consisted of Travel Agency Owner,
Managing Director and CEO. The senior level associates consisted of those who had 6.1 years and above experience in the agency. The middle level
associates consisted of those who had experience between 2.1 – 6 years. The junior level employees consisted of those having experience upto 2 years.
The senior level, middle level and junior level employees belonged to sales and operations departments of the travel agencies. The design of ... Show
Essential Trainings – These are important trainings which are considered essential from the perspective of either the top management or the employee.
These are useful in improving the employees' interactions with the customer and they add value to the employee in enhancing his interpersonal skills,
both with internal employees and with external customers. These include Itinerary Planning, Computers, Telephone Etiquettes, Train the Trainer,
Consultative Selling, Negotiation Skills, Key Account Management, Customer Service, Time Management,Customer Relationship Management,
Presentation Skills, Leadership Skills, Decision Making and Problem Solving, Business Communication, and Team Building. This list is dominated by
Soft skills trainings and it is the top management which has responded to them in a positive

marketing plan of a tourism company
Marketing and Sales Management MBA 750 Green Meadows Travel and Tourism < Marketing Plan> Dr. Mamoun Akroush 1
– Executive Summary
and brief history Green Meadows Travel & Tourism founded in 1995 under the ownership of Naori Group, it is a multiple function company
offering a wide range of travel and tourism related services using two different business modules; by which it provides services to the public on
behalf of suppliers such as airlines, car rentals, hotels, and package tours. In addition, they use their vast inventory of travel products to supply other
travel agencies, tour operators and other travel businesses and to power B2C & B2B websites. Green Meadows Travel & Tourism locates in... Show
2.1.1 Market segmentation and the target market Since most of Green Meadowss' sales come up from the wholesaling function, they are mainly
targeting the agencies that they already represent such as hotels, airline and car rental agencies. In addition, the Company is also targeting end users
such as honeymooners and luxury cruise ships' lovers by dedicating a special department for custom–designing packages that suit all of their clients'
wishes. 2.1.2 Market Demographics and Geographic: Since Green Meadowss serves as a sales agent for many international and regional travel
airlines, so it is targeting passengers from all over the world and especially Passengers from the MENA Region in which it is actually operating, while
30% of its sales are in Jordan, so they are targeting areas covering most of Jordan from North to South. In addition, it is targeting people from different
ages and various income levels. 2.1.3 Psychographic: Green Meadows meets the different customer's lifestyles, tastes and wishes in offering customized
trips depending on the customer wants, needs and demands and on their levels of income. 2.1.4 Consumer Behavioral factors: Due to the difficult
economic situation that people are facing these days, customer's income has a major factor in determining their consumption behaviours. In addition,
Globalization and each customer taste

Travel Agency Hr
Abstract
Travel Agency has instructed the Human Resource (HR) department to review their recruiting strategies to hire a new employee. The HR specialist
will have to compare recruiting strategies and review the offer process in order to select the most qualified applicant. Running head: Travel Agency HR3
Introduction
How do you attract and hire the most qualified applicant for your vacant positions? This process and responsibility falls on the Human Resource
(HR) Department. The HR department is broken down into difference sections of HR specialist who specialize in a specific area of HR. The HR
Specialist will review the different recruitment strategies available, review the potential applicants and submit an offer to ... Show more content on
Helpwriting.net ...
Career Planning Systems. The HR department would use this system to determine if there are any current employees in the company that is ready to
take on additional responsibilities.
Running head: Travel Agency HR6
The HR department could hold a meeting with the current supervisors or managers to solicit nominations and post the job announcement on the
company 's Share Point Site.
Job Offer Process Upon completion of the interviews and the selection process, the next step of the hiring process requires the HR Specialist to
provide a job offer to the selected candidate. This could be an interesting and possible risky step. With a large pool of applicants, the organization
could offer a signing bonus and relocation incentives. Due to these positions more skilled and specific, the HR Specialist must fully understand what
the competition has to offer to our applicant. The organization must be ready and willing to offer detailed benefits, bonuses, and incentives. I would
provide a tentative verbal offer to the applicant. After the applicant accepts the verbal offer, I would draft a detailed written offer capturing all of the
benefits and incentives being careful that not to violate any local, state or federal laws.
Conclusion
By taking the time to research and understand the different recruitment strategies, this will provide the organization with the best type of strategy to
hire the best qualified applicant.
Running head: Travel

E Commerce Retailing And Services Essay
E–commerce Retailing and Services 1.Describe three techniques retail merchants use to integrate their online and offline sales channel beyond having
an online store. The offline retailers diversify their marketing strategy to succeed on the web. Consumers use computers, tablets, and mobile devices to
find the lowest–cost products and to complete a retail transaction. Thus, the retailers have developed a marketing strategy to integrate the online and
offline experiences. The three techniques that the retail merchants use to integrate their online and offline include the interactive kiosks; online order
of in–store pick–up or home delivery; online order with in–store returns. The self–service retail kiosks use a numerous of methods that include the
interactive products' location in the store, the mobile–friendly payment methods, and the remote location. First, the kiosk has a large screen that allows
the users to interact directly with the store website and to locate the products in the store. Second, the kiosk allows the user to scan their products and to
make payment via the mobile devices. Finally, the system gives customers the opportunity to reserve the transaction through the website and complete
through the in–store kiosk. Consumers order the product through the website and pick it in the store. Moreover, they can buy the product through the
web and receive it via home delivery. In the same convenience, customers order the product through the website and return it to

Travel Agency
Chapter 1
Introduction
Hospitality Industry is dynamically growing in the recent years, not only in the number of tourist but also the number of it's different fields. One of
these is the expansion of Travel Agencies. Travel Agency is one of the service intensive industries and indispensible among thetourism business. But
what is the specific role of travel agency in the hospitality industry and how does it affect the whole industry.
Travel Agency is defined as a retail business selling travel–related products and services to customers on behalf of suppliers such as airlines, car rentals,
cruise lines, hotels, sight–seeing tours and package holidays. When we say Travel Agency they are the one who can assist you in planning your trip...
Show more content on Helpwriting.net ...
To the Travel Agencies– This research will help to promote Travel Agency as the readers become aware of the important role of it in the Hospitality
Industry.
To future researcher. The proposed study will benefits and help the future researcher as their guide. The study can also open in development of this
study.
To the Tourism Industry– The result of this study can provide recommendations on how to evaluate the performance of a certain Travel Agency in
accordance to marketing the tourism industry.
Statement of the Problem:
This research intends to investigate the role of a Travel Agency in the Tourism Industry. 1. What are the characteristics of a travel agency. 2. How
does a travel agency helps in marketing the tourism industry. 3. How does tourism Industry depend on travel agency. 4. Which aspect of tourism
industry and travel agency do they relate to each other. 5. What is the advantage of booking in a Travel Agency compare to online–booking.
Conceptual Framework

I named this Conceptual Framework as the "The Descriptive Concept". This research will show the characteristics, benefits, and the importance of a
Travel Agency; it's performance in the previous 5 years within the area of Malolos; it's competitors and threats; and will also show how the Tourism
Industry will become if without Travel Agecies. This facts will show us the significant role of the Travel

importance of links and relationships within theretail...
M1: Explain the importance of links and relationships within the retail travel environment.
.
Horizontal Integration
Why does it exist and why is it formed?
–Company's merging together. 1 company taking over another. Financial reasons etc. Happens when a company owns or controls other businesses at
the same level of the distribution chain
How does Horizontal integration affect the organisations concerned? –Can be a risk. 1 company may lose identity. Job losses can occur. Staff may not
like the change leading to demotivated employees. If one company fails it can affect both.
How does Horizontal integration benefit the organisations concerned? –Can increase profitability. Staff can be trained to do more than one job. Bigger
customer ... Show more content on Helpwriting.net ...
Preferred Agents
Why do preferred agents exist and why are they formed?
Travel Agencies are sometimes given 'preferred status' by tour operators and other principals (airlines, hotels, transport operators etc), meaning that the
agency receives:
– Extra staff training on products and services
– Offered the highest commission levels
– Staff are given enhanced sales incentives
– The agency is given more promotion by the principal
These things are usually based on an agency achieving high sales volumes over an agreed period of time
Why do preferred agents affect the organisations concerned?
–Can affect the principle as extra commission, staff training and incentives cost money to provide. Affects agents as they can be restricted on what
products and services they can sell. Can also put a lot of pressure on staff to meet sales targets.
How does the relationship benefit the organisations concerned?
–Benefits principals as their products and services are being promoted and sold resulting in increase in sales. Benefits agents as they can receive higher
commission and extra staff training etc.

How does the relationship benefit the customer?
–Can benefit customer as preferred agents tend to get better discounts from the principle.
Commission Levels
Why do commission levels exist and why are they formed?
–Commission is the payment that a travel agent receives from a principal for selling that company's products or services. Commission levels vary

Travel Agency Operations
Travel Agent: Hong Thai Travel Services Ltd.
Tour: Japan 5Days/4Nights
Introduction
Outline
We are going to do a project which is to conduct a tour evaluation by applying the skills of how to select a destination for a tour itinerary under the
major considerations. We also make the analysis of the strengths and weaknesses of this tour itinerary. Final, we are also giving the recommendations
under our opinions.
Company Background
Hong Thai Travel Service Ltd was established in 1966 and they are mainly selling the train or air ticket and serving the inbound tourists. Nowadays,
Hong Thai became a large–sized, famous and professional travel agency in Hong Kong. It has over than 30 branches all over Hong Kong, Kowloon,
New ... Show more content on Helpwriting.net ...
Inawashiro–ko (lake) и±¬и‹—д»Ј http://www.listel–inawashiro.jp/
Hotel Listel Inawashiro with beautiful scenery of magnificent Bandai–san (mountain) and Inawashiro–ko (lake), Listel Park offers both relaxation and
recreation. The hotel offers elegant European classic type rooms located in "Wing Tower" with hotel amenities as well as condominium type rooms
"Hon–kan (Main Building)" with kitchenette facilities which are perfect for longer stays. Nikko(ж—Ґе…‰) lies at the foot of Mt. Nyoho–san in the
western part of Tochigi and it has developed as the temple town for Futara–san–jinja ShrineдєЊиЌ’е±±зҐћз¤ѕ, Toshogu Shrine жќ±з…§е®®and
Rin–no–ji TempleијЄзЋ‹еЇє. There runs the Nikko–Suginamiki–Kaido (Nikko 's Japanese– cedar–lined Road), which is designated as a natural
monument. And the city forms a part of the Nikko National Park.
Toshogu Shrine is where the famous Shogun of the Edo Period in the 17th century, Tokugawa Ieyasu, was worshiped after his death. It became as
luxurious and elaborates as it looks today when the grandson of Ieyasu, the third Shogun Tokugawa Iemitsu, reconstructed it. The engravings on the
Yomei–mon Gate are especially overwhelming, provided with every luxury imaginable and redolent in gorgeous colors. The engravings of the three
monkeys in Shinkyu–sha and the statue of Nemuri–neko, the sleeping cat, are also well known.
Rin–no–ji Temple was built in 766 and was developed from the 12th century to the Kamakura Period in the

Travel Industry : International And Domestic Visitor Essay
In 2015, international and domestic visitors in the United States generated 2.1 trillion dollars of economic output, 947.1 billion of which was in
direct travel expenditures. 8.1 million jobs in the United States are directly supported by the Travel Industry, which represents one out of 9 jobs in
the nation. The number of Americans taking international trips for leisure has increased from 44,619 thousand in 1990 to 68,176 thousand in 2014,
and spending in 2014 from Americans and foreign visitors inside the U.S. reached 928,078 million dollars. In 2015, 73,997,139 American Citizen
departures towards international destinations were recorded, a record which represents a 7.7 percent increase from 2014. The travel industry is a
matter worth studying, representing a key part in the American economy and the lives of millions of Americans. It is undeniable that the travel
industry has been evolving in the past few decades with the advent of personal computer technology and the creation of the internet. Since 1999,
98.4% or more of travel agencies have been able to issue e–tickets for plane flights, and total online travel sales rose quickly from 400 million dollars
in 1997 to 15.4 billion in 2000. In 2014, transportation represented a fifth of the total e–commerce revenue. In this paper, I will introduce the concept
of rationalization, describe the rise and evolution of the online travel industry, describe how the travel industry's evolution into an online–centered
industry fits the

Character Analysis Of Death Watch By Yeh Siew Hoon
BIS 3073 – MALAYSIAN LITERATURE IN ENGLISH ANALYSIS OF SHORT STORY
NAME : ADEENA ISKANDAR PHILIP
MATRIC NO :D20121058113
GROUP : B
TITLE : DEATH WATCH BY YEOH SIEW HOON
LECTURER : AP DR ABDUL GHANI ABU
Table of Content Pages
Introduction of author biography 1–3
Analyses of the short story Death Watch 4–6
Setting 7
Plot 7
Character 8
Themes 9
Tone 9
References 10
Appendices 11
Introduction of author biography
I choose to do an analysis of a short story entitled Death Watch written by Yeoh Siew Hoon.I choose to do an analysis on this story because the title
was quite interesting to ... Show more content on Helpwriting.net ...
She started her career in journalism as a young reporter in Penang,, writing about weddings and funerals before she started to latch on writing about
crime. The former taught her about joy and death; the latter about life. She later moved to Kuala Lumpur where she covered the entertainment beat and
got the excuse to listen to music for a living. Since her other love was to travel, she eventually took the jump into the travel industry – it was yet again
the perfect excuse to do what she loved for a living. In her time, she's launched several travel industry publications in Asia Pacific and now runs her

own company, SHY Ventures ,besides being a travel distribution and technology conference, WIT
–Web In Travel that I have touched upon earlier. She
continues to write her signature columns for industry titles as well as commissioned articles for business, travel and lifestyle publications. Beyond
travel, she writes short stories and plays, and has published several books including three editions of "Truth, Lies & Other Stuff" and a travel book,
"Around Asia In 1 Hr: Tales of Condoms, Chillies & Curries". One short story she wrote titled Death watch will be the short story that I am analyzing

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