2. WhyadvertiseOnlineLocally?
If you’re not there, your competition will be!
$57 Billion* by 2015!
Emarketer U.S. Online Ad Spend – Jan., 2012. Sources *Google Analytics June 2012 | ** Traffic to newspaper websites increase, NAA, October
2011 | *** How America Shops and Spends 2011, Frank Magid Report.| Belden Interactive North American Newspaper Web Site Study: 2008
3. BlendingPrintandOnlinekeepsyoucompetitive!
The combined reach of our newspaper in print and online is a whopping 72% of the market!
| *How America Shops and Spends 2011, Frank Magid Report. | **Emarketer U.S. Online Ad Spend – Jan., 2012 . | *** July 2013 Google Analytics
8. ShowcaseYourBusiness
• Google Maps - directions
• Insert Promotions
• Photo Gallery / Inventory
• Specials and Coupons
• Link to your Website
• SEO Keywords
Business Storefront
Building your Optimized Web Presence
We Build it & make any changes
Plus, you manage the content too!
10. ReachYourMobileActiveAudience
• 2.7 Hours/Day looking at smartphone
• 90% Take Action within 24 hours
• 71% Search for businesses
• 61% Call the business
• 59% Visited the business (in person)
* Google Mobile Movement 2012
Be Available to a
Growing & Shopping
Mobile Audience
11. MarketYourMessagetoMoreFriends
Expand Your Facebook Reach
Your Facebook Posts
2x each month on
Columbus Basin Herald
Facebook Page
• Engage an Active Local Audience
• 4300+ Like our page and receive our posts
onto their Facebook pages
Limited to only 15 advertisers!
All submissions must meet editorial approval.
13. Dominatewiththepowerofnewspaperadvertising! You will receive a:You will receive a:
2 column by x 3 inch2 column by x 3 inch
COLORCOLOR print display adprint display ad
every weekevery week in:in:
Ad may be updated once each month
14. StrongCustomerReach–ExcellentROI
$99 per week
40,000x+ a month
High Profile “Peek-A-Boo Ads”
on columbiabasinherald.com
Promotional
Marketing
in The Columbia
Basin Herald
Limited to
15 advertisers!
2 column by x 3 inch print2 column by x 3 inch print
COLORCOLOR display addisplay ad every weekevery week
may be updated once each month
Your Facebook Posts
2x each month on
Columbus Basin Herald
• Facebook Page
• Twitter &
• Pinterest
Marketplace Directory
SEO & Mobile Friendly Page
15. OurGuaranteeofService
Our Pledge to You:
We will provide all the solutions we have locally crafted as promised. And, provide
any updates and modifications that are necessary to meet the changing
technologies of the ever-changing digital landscape.
We will meet with you PERSONALLY at least once each month to review the
performance of these solutions. And, if necessary, modify those offerings on an
ongoing basis to optimize your results!
Failure to do so results in no charge for any of these services we are providing!
Newspaper Representative: _________________________________________
Date: ______________
16. Makeaninvestmentinyourbusiness! Big Box Program Details:
-> 40,000x per month your Peek-A-Boo banner ads will appear on www.columbiabasinherald.com
-> Marketplace Profile Page in Directory with SEO & Mobile Friendly Page
-> Twice a month you will have a post on the Columbia Basin Herald Facebook page (must meet editorial approval.)
Also will appear on Twitter and Pinterest (if image is included)
-> 2 x3 print COLOR ad every week in the Columbia Basin Herald newspaper (may change ad once a month)
- Advertiser agrees to pay a weekly fee of: $99 (to be billed in 12 monthly terms)
This agreement is for 12 consecutive months commencing on ______________
The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below.
By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of the
newspaper’s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice.
Early termination will result in advertiser paying prevailing rate for all inventory used. Agreement will be automatically renewed on a month to
month basis after term until instructed to discontinue.
Newspaper:
________________________________________________ _______________
Salesperson) (Date)
________________________________________________ ________________
(Management) (Date)
Account Numbers(s):
___________________________________________________________________
ADVERTISER:
_______________________________________________________________________________
(Firm Name)
_____________________________________________ ________
(Authorized Signature) (Date)
__________________________________ ___________________
(Print Name and Title of Signer) (Email Address: to receive weekly reports)
________________________________________________________________________________
(Street Address/P.O. Box)
______________________________________________________________________________________________________
(City, State and Zip)
______________________________________________________________________________________________________
(Telephone Number)
17. StrongCustomerReach–ExcellentROI
$69 per week
40,000x+ a month
High Profile “Peek-A-Boo Ads”
on columbiabasinherald.com
Limited to
15 advertisers!
Your Facebook Posts
2x each month on
Columbus Basin Herald
• Facebook Page
• Twitter &
• Pinterest
Marketplace Directory
SEO & Mobile Friendly Page
DIGITAL
ONLY
OPTION
18. Makeaninvestmentinyourbusiness! Big Box Program Details:
-> 40,000x per month your Peek-A-Boo banner ads will appear on www.columbiabasinherald.com
-> Marketplace Profile Page in Directory with SEO & Mobile Friendly Page
-> Twice a month you will have a post on the Columbia Basin Herald Facebook page (must meet editorial approval.)
Also will appear on Twitter and Pinterest (if image is included)
- Advertiser agrees to pay a weekly fee of: $69 (to be billed in 12 monthly terms)
This agreement is for 12 consecutive months commencing on ______________
The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below.
By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of the
newspaper’s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice.
Early termination will result in advertiser paying prevailing rate for all inventory used. Agreement will be automatically renewed on a month to
month basis after term until instructed to discontinue.
Newspaper:
________________________________________________ _______________
Salesperson) (Date)
________________________________________________ ________________
(Management) (Date)
Account Numbers(s):
___________________________________________________________________
ADVERTISER:
_______________________________________________________________________________
(Firm Name)
_____________________________________________ ________
(Authorized Signature) (Date)
__________________________________ ___________________
(Print Name and Title of Signer) (Email Address: to receive weekly reports)
________________________________________________________________________________
(Street Address/P.O. Box)
______________________________________________________________________________________________________
(City, State and Zip)
______________________________________________________________________________________________________
(Telephone Number)
Editor's Notes
Impacting the “recession proof” customer you need! Augmenting the “reach and frequency” of your ad message on the area’s dominant Web site Attracting the “active” online consumer who seeks you locally & globally on Google, Yahoo, Bing
Word Track: - When the economy went down, online ad spend continued to rise! Currently over 15 cents of every dollar in advertising is spent on digital Digital spend continues to grow – 57 Billion by end of 2012 35.3% of an average ad budget was invested in a newspaper Local newspapers remain a dominant part of local business marketing budgets. However, Online ad spending will continue to rise as well!
WORD TRACKS We ’ll craft your online message and place it online. Your ad links to your Web site. or, your profile page in our online directory Medium Rectangle: 300 x 250 pixels
Talking Points: Tile Ad can link to Profile Page with special offer or client ’s website. Profile page engages audience with map, full description of services and products(SEO), links to social media, website, email, etc. If they have video or a print ad that can be inserted into Profile Page.
This is the premium agreement – a basic agreement display pages and basic agreement follow this page.
This is the premium agreement – a basic agreement display pages and basic agreement follow this page.
