VW Agency is an international marketing firm that can help companies reach Russian-speaking markets. They offer online advertising services like pay-per-click search ads, display advertising, and retargeting to build brands and drive leads or purchases. The Russian market remains promising due to its large population and growing middle class. VW Agency also provides offline advertising, branding, translation, and other marketing services to help clients succeed even in tough economic times through effective yet adapted strategies.

1. Reach new markets. Grow your business.
A proven On-line advertising strategy for 2012
Alina Belova
Director of Marketing Communications
VW Agency USA

2. Who we are?
•
• VW Agency is an international company. Our multicultural advantage will bring you
more business, since we know how to break boundaries between the two most
leading countries and languages English (USA) and Russian (Russian, countries
CIS).
Our mission is simple: Effective marketing and advertising. Creative solution.
• Would you like to increase your presence on specific market? Target specific language? Build the
brand or increase your brand awareness by means of advertising? Design your creatives and
plan your media buying?

3. Why Russian speaking market?
• With over 140 million consumers, a
growing middle class, and almost
unlimited infrastructure needs, Russia
remains one of the most promising
markets for U.S. exporters.
• Russia is the world’s 11th largest
economy and it is an upper middle
income country, with a highly
educated workforce and
sophisticated, discerning consumers.
• With today’s challenging economic climate, both in the United States and
abroad, businesses must do more to actively market their products and
services. An aggressive marketing strategy is called for in an economic
downturn, even as other businesses and individual consumers tighten their
belts. After all, despite any economic outlook, clients still need your
company’s goods and services.

7. How?
Online Advertising
Search contextual advertising / Pay per click (Yandex, Google, Vkontakte)
Display/banner advertising
Pay per action/ lead solution
Retargeting/Remarketing campaign
Increase of social activity
PR distribution
Blogs and activity on related social portal
Offline Advertising

11. Display/ banner advertising
Thus as a goal we can set different destinations:
Lead. Any contact information received, email or phone number or any other form from
the site or landing page.
Purchase
File download or any other actions on your website
• Pay per action: Advertising with paying only if we reach the goal.

12. Pay per «Super click» with confurmed customer interest = click + visit 2 or more
pages of the site
This is great solution for such cases when Pay per action is not possible to measure, in
case your site has more informative. Setting more goals not only just click, allows to keep
the price lower, thus making this campaing more sucessful by allowing to show the brand
and get into visual contact with client.

13. Pay per click
This campaign can be as effective as Search camapigns. The advantage is that it adds
visual contact with client and allows to increase brand awareness of your company. You
will pay only if client clicked on your banner.
Retargeting
This is also called Remarketing campaign, meaning you can reach to those clients who
were already on your site but did not complete any action and left the site. Thus by
means of banners you can offer them something different, maybe a discount or a special
deal so they will complete their first action.
Great advatnage is to sell while client is very «hot» from visiting your site, but still thinking
and hesitating.
Gives a feel of a huge and scalable company since the client will see your banners
everywhere.

14. Pay per impressions
One of our advantage is exclussive partnership with leading US and Russian industry
websites and social sites like (mail.ru, Odnoklassniki and vkontkte.ru). We get the best
rates for our clients.

15. “Successful companies do not abandon their marketing strategies in a recession; they
adapt them.”
— John Quelch, Harvard Business School
VWAgency also happy to provide such services as:
Brand development
Creative design: landing pages; websites; advertising units
Translation services
Business consulting
Usability testing
Advertising campaign audit

16. Thank You!
Director of Marketing Communication
ab@vwagency.com
+1.646.3018162
• Alina Belova