Adobe Summit 2014 Quick Wrap-up

1,149 views

Published on

Adobe Summit 2014のQuick Wrap-upです。全体のテーマに関しての部分となります。

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,149
On SlideShare
0
From Embeds
0
Number of Embeds
282
Actions
Shares
0
Downloads
18
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Adobe Summit 2014 Quick Wrap-up

  1. 1. 1 ADOBE CONSUTING SERIVICES Adobe Consulting Services Adobe Digital Summit | Summit Wrap-up 2014/3/28
  2. 2. 2 ADOBE CONSUTING SERIVICES Marketing Reinvention
  3. 3. 3 ADOBE CONSUTING SERIVICES Marketing Reinvention Customer Focused Real Time Enterprise Creativity Omni-Channel The Last Milliseconds Digital- Self
  4. 4. 4 ADOBE CONSUTING SERIVICES Customer Focused Customer Journey Digital Touch Point Optimization
  5. 5. 5 ADOBE CONSUTING SERIVICES Manual Process Automated Process Sometime Real Time We Think We Know Silo'ed Data Integrated Data
  6. 6. 6 ADOBE CONSUTING SERIVICES Real Time Enterprise Creativity l  Master Marketing Profile l  Adobe Target Premium l  Adobe Campaign l  Phone Gap by Adobe Experience Manager l  Shared Assets l  DPS Integration by Adobe Experience Manager Trigger Events l  Geo-Fencing by Adobe Mobile / Adobe Target Premium l  iBeacon l  Adobe Campaign
  7. 7. 7 ADOBE CONSUTING SERIVICES
  8. 8. 8 ADOBE CONSUTING SERIVICES
  9. 9. 9 ADOBE CONSUTING SERIVICES Digital Marketing から MarketingがDigitalへ
  10. 10. 10 ADOBE CONSUTING SERIVICES 今後日本に求められること l  組織と人の育成。3つのPによるProduct、Process、People。 l  パフォーマンス(ROI)の向上 l  ワークフローの最適化(組織の組み立て?) l  マーケッターのデータへの理解・ストーリーの付け方 l  ターゲティングセグメントストラテジー l  ターゲティングメッセージを伝えていく上で、誰に、何を、いつ、どのように伝えていく か? l  Online to Offline、People & Technology tie to end to end(MGM) l  Take The Risk(Not Taking the Risk is Risk by ロバート・レッドフォード) l  Frailer is a Step on the Road(Risk by ロバート・レッドフォード)
  11. 11. 20 ADOBE CONSUTING SERIVICES http://adobe.ly/15XViai Adobe Consulting Services
  12. 12. 21 ADOBE CONSUTING SERIVICES

×