Overtime the number of road traffic crashes has been increasing, and various factors have been noted as the cause of this problem. It is included amongst the global burden as number 9 with the possibility of it becoming number 3 by 2020. This presentation highlights one of the factors causing road traffic crashes with a look at the use of Cell phones as well as other distractions.

1. …Decide to Drive

2.  Up to 90% of all car crashes are caused by driver
error
 Over 1million people die each year from road
traffic crashes (RTC)
 More than 50million people are seriously injured
globally, as a result of RTC.
source: www.frsc.gov.ng
RTC facts

3.  Over 49,000 RTC has been recorded.
 About 151,000 injuries (including passengers and
pedestrians)
 Over 24,000 fatalities.
source: www.frsc.gov.ng
Road Accident Statistics Between 2011-2014

4. source: IRTAD
18.10%
7.30%
6.20%
7.50%
6.70%22.80%
0.20%
3.40%
10.80%
16.90%
Distribution of global injury mortality by cause
Other unintentional injuries
Drowning
Fires
Falls
Poisoning
Road traffic injuries
Other intentional injuries
War
Violence
Suicide

5. Anyactivitythatcandiverta
person’sattentionfromthe
primarytaskofdriving.

6. Distracted Driving
Manual
Cognitive
Visual

7. Manual distractions
Grooming
Adjustingradioorclimate
controls
Eating/Drinking
Smoking
Thosedistractionsthat
requireyoutotakeoneor
morehandsoffthewheel.
Manualdistractionsinclude:

8. Visual distractions
OperatingaGPSdevice
Browsingamusicplaylist
Searchingforanitem
Rubbernecking
Reading
Thosedistractionsthatcauses
thedrivertotakehis/hereyes
offtheroadahead.Visual
distractionsinclude:

9. Cognitive distractions
Daydreaming
Talkingtopassengers
Checkingyourmail
Instantmessaging
Thosedistractionsthat
occupiesthemindofthe
driver,mitigatinghis/herfocus
ontheroad.Cognitive
distractionsinclude:

10. …the brain rapidly switches between tasks

11. Driving Skills
Visual
Auditory
Biomechanical
Cognitive
Cellphone Skills
Visual
Auditory
Biomechanical
Cognitive
TheBrainCannotMultitask

12. The parietal lobe activation,
associated with processing
moving visual images while
driving, decreases by as much
as 37% with sentence
listening
source: www.nsc.org

13. Drivers talking on cell phones fail to
see half of the information in their
driving environment. They “look”
but they don't “see”
source: www.nsc.org

14. 9%ofdriversat
anypoint
duringtheday
areontheir
cellphoneswhile
driving.
source: www.nsc.org

15. source: www.nsc.org

17. Hands-free is
NOT Risk-free

18. 26% of all car crashes involve
cellphone use– including
hands-free

19. Distractionnowjoinsalcohol
andoverspeedingasthethree
leadingfactorsinfataland
seriousinjurycrashes
source: www.nsc.org

20. Road fatalities are more
deadlier than HIV/AIDS
and Malaria.
source: www.arrivealivenigeria.com

21. Prevention
 Managedistractionsbeforeyoudrive
 eat,setradio,setclimatecontrols.
 Keepyourvehicletidy
 ProgramyourGPSorreviewall
directionspriortodriving.
 Setagoodexample.
 HaveaPlanforyour
cellphone
 Putawayorswitchoff.

22. Wehaveachoice
To be an “expert at
multi-tasking,”
increasing the
possibility that I
will cause harm?
To drive cell-
free and devote
my mind to safer
driving?

23. Drive
ArriveSAFE
THANK YOU