A successful institutional framework for traffic safety prevention in Colombia ‐
Road safety diagnosis in Colombia
Road safety statistics in Colombia Sources:  FPV,  INML y CF – DANE - Mintransporte **  Without indirect deaths counting 1...
Road safety statistics in Colombia 36,8% **  Without indirect deaths counting Sources:  INML y CF
Road safety statistics in Colombia 69,9% reduction Sources:  INML y CF - Mintransporte
Risks Sources:  Mintransporte More high risk vehicles on the road
Road safety statistics in Colombia Sources:  INML y CF  Deaths by actor
Road safety statistics in Colombia 69,23% reduction Sources:  INML y CF – Mintransporte Fatalities rate per 10.000 motorcy...
Risks <ul><li>Motorcycles are dangerous </li></ul><ul><li>A motorcycle driver is 7,8 times more exposed to die in a traffi...
Risks <ul><li>Driving courses </li></ul>There is not a mandatory driving examination Just 14% of motorcycles had taken dri...
Risks <ul><li>Alcohol </li></ul>Sources:  FPV,  INML y CF
Risks <ul><li>Helmets use </li></ul>Sources:  FPV
Risks <ul><li>The average speed that drivers use in cities is 43,7 Km/h and 65,6 Km/h in roads  </li></ul><ul><li>A recent...
Risks <ul><li>Zigzag </li></ul>Sources:  FPV
Risks <ul><li>Distractions </li></ul>Sources:  FPV Survey: 3650
Risks <ul><li>33,6% of road accidents fatalities are pedestrians </li></ul><ul><li>22,5% of pedestrians fatalities are by ...
Risks Sources:  FPV Motorcycles VS Transmilenio
The Road Prevention Fund <ul><li>The Road Prevention Fund (RPF) was created by the law 100/93.  According to this law, the...
The RPF has been the engine behind the road safety success in Colombia
The Road Prevention Fund Regional Risk factors Organization
Why the RPF campaigns are successful?
Components of RPF campaigns
Campaigns stages Campaigns have been changing according to the way people behaves
Campaign examples
Alcohol campaigns <ul><li>One million tests campaign </li></ul><ul><ul><li>Objective:  Generate a social mobilization for ...
Alcohol campaigns All this components together are stronger than if they work alone
Alcohol campaigns
Alcohol campaigns <ul><li>Results </li></ul><ul><ul><li>From July to November 2008, 2´064.664 alcohol tests were done all ...
Alcohol campaigns Week 1,67 The alcohol limit in Colombia is 0,04 BAC Sources:  FPV
Social awareness campaign <ul><li>Wherever there was a fatal accident, a black star was painted.  </li></ul><ul><li>More t...
Social awareness campaign Sources:  FPV What do you do when you watch the campaign?
Social awareness campaign How had your preventive behaviors changed? Sources:  FPV
Social awareness campaign This campaign was used by other countries like Ecuador, Peru, Panama, etc. International publici...
Results
Results Sources:  FPV,  INML y CF In 10 years, more than 36.000 lives have been saved
Results Reduction  of 50% Sources:  FPV,  INML y CF
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A successful institutional framework for traffic safety prevention in Colombia ‐ Road safety diagnosis in Colombia

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By Francisco Fernandez, Former Director, Road Prevention Fund (Bogota, Colombia)

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  • A successful institutional framework for traffic safety prevention in Colombia ‐ Road safety diagnosis in Colombia

    1. 1. A successful institutional framework for traffic safety prevention in Colombia ‐
    2. 2. Road safety diagnosis in Colombia
    3. 3. Road safety statistics in Colombia Sources: FPV, INML y CF – DANE - Mintransporte ** Without indirect deaths counting 1995 2007 % Population 38.881.250 43.926,034 12,97% Vehicles 2.206.319 4.951.225 124,41% Accidents 179.820 186.362 3,64% Deaths 7.874 **4.975 -36,82% Injuries 52.547 34.889 -33,60%
    4. 4. Road safety statistics in Colombia 36,8% ** Without indirect deaths counting Sources: INML y CF
    5. 5. Road safety statistics in Colombia 69,9% reduction Sources: INML y CF - Mintransporte
    6. 6. Risks Sources: Mintransporte More high risk vehicles on the road
    7. 7. Road safety statistics in Colombia Sources: INML y CF Deaths by actor
    8. 8. Road safety statistics in Colombia 69,23% reduction Sources: INML y CF – Mintransporte Fatalities rate per 10.000 motorcycles
    9. 9. Risks <ul><li>Motorcycles are dangerous </li></ul><ul><li>A motorcycle driver is 7,8 times more exposed to die in a traffic accident than a car driver. </li></ul><ul><li>Each year, the number of motorcycles sold doubles the number of all other kinds of vehicles </li></ul>Sources: FPV <ul><li>Motorcycles </li></ul>
    10. 10. Risks <ul><li>Driving courses </li></ul>There is not a mandatory driving examination Just 14% of motorcycles had taken driven courses. Sources: FPV
    11. 11. Risks <ul><li>Alcohol </li></ul>Sources: FPV, INML y CF
    12. 12. Risks <ul><li>Helmets use </li></ul>Sources: FPV
    13. 13. Risks <ul><li>The average speed that drivers use in cities is 43,7 Km/h and 65,6 Km/h in roads </li></ul><ul><li>A recent law has increased the speed limits up to 80 Km/h in the cities and 120 Km/h in the roads. </li></ul><ul><li>Drivers, vehicles and roads are not prepared to manage the increasing speed limits. </li></ul><ul><li>Speed </li></ul>Sources: FPV
    14. 14. Risks <ul><li>Zigzag </li></ul>Sources: FPV
    15. 15. Risks <ul><li>Distractions </li></ul>Sources: FPV Survey: 3650
    16. 16. Risks <ul><li>33,6% of road accidents fatalities are pedestrians </li></ul><ul><li>22,5% of pedestrians fatalities are by motorcycles </li></ul><ul><li>24,7% of them do not cross roads near the corners </li></ul><ul><li>18,4% do not use pedestrian bridges. </li></ul><ul><li>Pedestrians </li></ul>Sources: FPV, INML y CF
    17. 17. Risks Sources: FPV Motorcycles VS Transmilenio
    18. 18. The Road Prevention Fund <ul><li>The Road Prevention Fund (RPF) was created by the law 100/93. According to this law, the insurance companies have to provide 3% of their income to the RPF. (About US$ 10 million per year) </li></ul><ul><li>The RPF is a private, non profit entity, managed by Colombian insurance companies who operate the SOAT. </li></ul><ul><li>The objective of the RPF is to make road safety campaigns, in order to prevent road accidents. </li></ul><ul><li>All the programs and activities of the RPF are coordinated with public offices responsible of road safety. </li></ul><ul><li>The RPF is operated by a thrust. </li></ul>
    19. 19. The RPF has been the engine behind the road safety success in Colombia
    20. 20. The Road Prevention Fund Regional Risk factors Organization
    21. 21. Why the RPF campaigns are successful?
    22. 22. Components of RPF campaigns
    23. 23. Campaigns stages Campaigns have been changing according to the way people behaves
    24. 24. Campaign examples
    25. 25. Alcohol campaigns <ul><li>One million tests campaign </li></ul><ul><ul><li>Objective: Generate a social mobilization for people to reject drivers that have consumed alcohol. People must know drinking and driving may not be done at the same time, and that the probability to get caught in doing so is big. </li></ul></ul><ul><ul><li>Project: Generate social awareness on drivers under the influence of alcohol by promoting a massive alcohol testing all over the country. </li></ul></ul><ul><ul><li>Execution: The RPF bought 10000 alcohol testers and gave them to each traffic police officer in the country. Besides this enforcement, the campaign had also strong media presence, free press, street activities, speeches at universities and schools, legal activities and several alliances. The RPF wanted everybody to know and to talk about the campaign. </li></ul></ul>
    26. 26. Alcohol campaigns All this components together are stronger than if they work alone
    27. 27. Alcohol campaigns
    28. 28. Alcohol campaigns <ul><li>Results </li></ul><ul><ul><li>From July to November 2008, 2´064.664 alcohol tests were done all over the country. </li></ul></ul><ul><ul><li>23.815 of the tests (1,15%) were positive. They got a fine (US$200), their vehicles went to a public garage, and their license was suspended. </li></ul></ul><ul><ul><li>The average number of positive tests dropped from 1,67% to 0,84%. </li></ul></ul>
    29. 29. Alcohol campaigns Week 1,67 The alcohol limit in Colombia is 0,04 BAC Sources: FPV
    30. 30. Social awareness campaign <ul><li>Wherever there was a fatal accident, a black star was painted. </li></ul><ul><li>More than 15.000 stars were drawn all over the country </li></ul><ul><li>Strong media campaigns </li></ul><ul><li>Free press </li></ul><ul><li>Statistics </li></ul><ul><li>Road activities </li></ul><ul><li>Enforcement </li></ul><ul><li>Alliances </li></ul>Black stars campaign
    31. 31. Social awareness campaign Sources: FPV What do you do when you watch the campaign?
    32. 32. Social awareness campaign How had your preventive behaviors changed? Sources: FPV
    33. 33. Social awareness campaign This campaign was used by other countries like Ecuador, Peru, Panama, etc. International publicity awards (FIAP)
    34. 34. Results
    35. 35. Results Sources: FPV, INML y CF In 10 years, more than 36.000 lives have been saved
    36. 36. Results Reduction of 50% Sources: FPV, INML y CF

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