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GTD Summit 2016 - Joe Irvin, Living Streets

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Changing Travel Behaviour: how can we encourage and enable Green Travel choices?
Joe joined Living Streets as Chief Executive in 2014 with a wealth of experience in the public and third sectors. Joe has held senior roles in the Prime Minister’s office and as special adviser to the Deputy Prime Minister, and also previously worked for NAVCA, the RSPB, the TGWU union and the TUC. In government Joe worked on the 1998 Integrated Transport White Paper, ‘Right to Roam’ legislation and Encouraging Walking guidelines for local authorities.

Published in: Government & Nonprofit
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GTD Summit 2016 - Joe Irvin, Living Streets

  1. 1. LIVING STREETS Joe Irvin – Chief Executive
  2. 2. 1. WHY WALKING?
  3. 3. HOW WE TRAVEL
  4. 4. WALKING BY INCOME National Travel Survey
  5. 5. TRAVEL BY STATUS National Travel Survey
  6. 6. ONE CAR REQUIRES… 75 X SPACE OF A PEDESTRIAN 20 X A CYCLIST, AND 13 TO 40 X MASS TRANSIT VEHICLE SOURCE (PROFESSOR JOHN WHITELEGG, 1993)
  7. 7. HEALTH: THE COST OF INACTIVITY
  8. 8. NICE - WALKING ‘Walking is the most likely way all adults can achieve the recommended levels of physical activity’ National Institute for Health and Care Excellence (2012)
  9. 9. AIR POLLUTION Long-term exposure to air pollution estimated to cause 29,000 premature deaths each year in UK Source: COMEAP 2010; photo: FIA
  10. 10. ROAD SAFETY 24,033 PEDESTRIAN CASUALTIES 5,396 PEDESTRIANS KILLED OR SERIOUSLY INJURED 398 PEDESTRIAN DEATHS Car occupant 46% Pedestrian 23% Motorcycle users 19% Pedal cyclists 6% Other 5% Source: Road Accident Statistics 2013 Vehicle Speed Odds of Pedestrian Death 20 mph 5% 30 mph 45% 40 mph 85%
  11. 11. PEDESTRIAN POUND
  12. 12. ‘WHAT’S IMPROVED?’
  13. 13. BIRMINGHAM 1 • 81.5% adults walk at least once a month (86.3% national) • Only 40.2% walk at least once a month for recreation (53.9% national) • 63.6% walk at least once a month for utility (60.4 national) • 49.8% of adults walk five times a week or more (50.6% national) • 11.5% walk at least five times a week for recreation (16.9% national) • 29.3% walk five times a week for utility (24.6% national) • 54% of residents achieve 150 minutes of physical activity per week (57% national) APS 2015
  14. 14. BIRMINGHAM 2 • 28.5% of the adult population are obese (24% national) PHE 13/15 • 24% of primary school leavers are obese (19% national) PHE 11/12-13/14 • Road traffic accidents are higher than the national average DCLG 2015 • Air quality is worse than the national average DCLG 2015 • Congestion: average vehicle speed on local A roads during morning peak 17.5 mph (national 24.3mph) DfT 2015
  15. 15. 2. BETTER STREETS
  16. 16. NICE: WHAT WORKS: • Re-allocate road space to walking and cycling • Restrict motor vehicle access • Road-user charging schemes • Traffic-calming schemes • Safe routes to schools
  17. 17. Source: Lucy Saunders GLA
  18. 18. PTOD, PTAL to ATAL = Active Travel Accessibility Level
  19. 19. NEW YORK Before and after: Times Square
  20. 20. PARIS Place de la Republique
  21. 21. 3. ENCOURAGING WALKING
  22. 22. TRIPS UNDER 5 MILES 33% 54% 55% 39% 0% 25% 50% 75% 100% 0 to 5 miles 0 to 2 miles Walk Car/Van Local bus Other Mode share of trips by main mode for journeys between 0-2 and 0-5 miles (England, NTS 2015) For trips under 2 miles by car, 39% said they could just as easily walk (British Social Attitudes Survey 2014: Public attitudes towards transport)
  23. 23. COMMUNITIES
  24. 24. IMPACT OF WOW
  25. 25. INSPIRING CHANGE 1. ENGAGE SCHOOLS, CHILDREN 2. MOTIVATE 3. ENSURE PROJECT OWNED 4. BE ADAPTABLE 5. RAISE PROFILE 6. MEASURE IMPACT
  26. 26. 4. PARTNERSHIP
  27. 27. CWIS
  28. 28. THANK YOU! joe.irvin@livingstreets.org.uk

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