This is my power point slides for part of chapter 2

1. CHAPTER TWO Strategic E-Marketing By: Kathleen Cook

2. A process used to get ready for a profitable and sustainable business future Part of the process is to identify the firm’s goals (Growth, Competitive position, Geographic scope, and Other objectives) Strategic Planning

3. Used to discover what strengths and weakness a business must deploy against threats and opportunities Leads into e-business and e-marketing Firms select an e-business model that will help them accomplish their overall goals SWOT Analyes

4. When corporate leave business’s strategies include information technology components they become e-business strategies Explain the rationale for the chosen objectives and strategies E-Business Strategy

5. Uses digital processes and integrates customer information “touch points” (retail store or company offices, by mail, telephone, or over the internet) Results are integrated to build a complete picture of the customers characteristics, behavior, and preferances Customer Relationship Management

6. Used to measure strategy effectiveness within a company E-business models into components with measurable outcomes Communicate to employees what results are valued by the company Performance Metrics