2. DISTRABUTION CHANNEL PRODUCERS: MANUFACTERS, OR ORIGINATORS OF THE PRODUCT OR SERVICES. INTERMEDIARIES: FIRMS THAT MATCH BUYERS AND SELLERS AND MEDIATE THE TRANSACTIONS AMONG THEM (E.G. RETAILERS) BUYERS: CONSUMERS OR USERS OF THE PRODUCT OF SERVICES.
3. TYPES OF INTERMEDIARIES WHOLESALERS: BYE PRODUCTS FROM THE MANUFACTURERS AND RESELL THEM TO REAILERS. BROKERS: FACILITATE TRANSACTIONS BETWEEN BYERS AND SELLERS WITHOUT REPRESENTING EITHER PARTY. AGENTS: USUALLY REPRESENT EITHER THE BUYER OR SELLER, DEPENING UPON WHO HIRES AND PAYS THEM. MANUFACTURER’S AGENTS: REPRESENT THE SELLER PURCHASING AGENTS: REPRESENT THE BUYER
4. TRANSACTIONAL FUNCTIONS *REFER TO MAKING CONTACT WITH BUYERS AND USING MARKETING COMMUNICATION STRATEGIES TO MAKE BUYERS AWARE OF PRODUCTS. *FIRMS ALSO INCLUDE MATCHING PRODUCTS TO BUYERS NEEDS, NEGOTATIONG PRICES, AND PROCESSING TRANSACTIONS
5. THIRD PARTY LOGISTICS TAKING LOGISTICS ONE STEP FURTHER. MANAGE THE COMPANY’S SUPPLY CHAIN AND PROVIDE VALUE-ADDED SERVICES. SUCH AS PRODCUT CONFIGURATION AND SUBASSEMBLY. COMPANIES SUCH AS UPS OR FEDEX ARE EXAMPLES OF THIRD PARTY LOGISTICS.
