By Kathleen Cook, this document discusses consumers in the 21st century and how internet usage has grown steadily since the 1980s. It notes that by 2004, 958 million people had access to the internet and internet usage reached critical mass in developed nations. The document also outlines the online exchange process between individuals and resources on the internet. It describes how about 35% of online Americans connect via broadband by the 2000s and that marketers must consider different devices customers use to connect to better communicate with them.
2. CONSUMERS OF THE TWENTY-FIRST CENTURY Internet users where small in the 1980’s Steady growth until 1994 due to increasing number of text based users In 2004, 958 million people had access to the internet Internet usage in developed nations has reached a critical mass and marketers
3. ONLINE EXCHANGE PROCESS INTERNET EXCHANGE INDIVIDUAL CHARACTERISTICS RESOURCES OUTCOME CONNECT ENJOY LEARN TRADE
4. TECHNOLOGICAL CONTEXT About 35 percent of online Americans connect to the internet with broadband Marketers must remember that receiving-appliance convergence, and the PC is only one of many ways of communication The key: to learn which devices a firm’s customers and prospects own and prefer to use sourse: E-Marketing Fourth Edition
